the rise of the content superheroes
TRANSCRIPT
![Page 1: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/1.jpg)
The Rise Of The Content Superheroes
!
by Hussein Hallak
![Page 2: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/2.jpg)
How is business today?
![Page 3: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/3.jpg)
Sell High Give Less Move to
NextBusiness
![Page 4: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/4.jpg)
Buy Low Get More Move to
NextClient
![Page 5: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/5.jpg)
Low More Next
High Less Next It’s
WAR
![Page 6: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/6.jpg)
Get through to the client!
Business
![Page 7: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/7.jpg)
Make sure the client is informed buying moreBusiness
![Page 8: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/8.jpg)
tell the client a “little” about
the businessBusiness
![Page 9: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/9.jpg)
Repeat until the
client gets it
Business
![Page 10: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/10.jpg)
Don’t tell the client everything
Business
![Page 11: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/11.jpg)
Trust us!
Tell the client what to think
Business
![Page 12: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/12.jpg)
Business
Sex Sells
![Page 13: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/13.jpg)
Business
Babies work every time
![Page 14: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/14.jpg)
Business
Cat videos are hot on YouTube
![Page 15: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/15.jpg)
Business
Give the client something
![Page 16: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/16.jpg)
Toxic Content
![Page 17: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/17.jpg)
Client
Ignore ForgetDelete
![Page 18: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/18.jpg)
share shareshare share
share share shareshareClient
![Page 19: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/19.jpg)
Client
All under control
![Page 20: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/20.jpg)
Good Luck…
![Page 21: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/21.jpg)
Welcome to the real
world
![Page 22: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/22.jpg)
T,ooo,ooo,ooo,ooo,ooo,ooo ooo,ooo,ooo,ooo,ooo,ooo
ooo,ooo,ooo,ooo,ooo much information
![Page 23: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/23.jpg)
PressureSocial
![Page 24: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/24.jpg)
Unanswered Questions
![Page 25: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/25.jpg)
By the time you learn it, it’s outdated
![Page 26: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/26.jpg)
By the time you move, others already reached
![Page 27: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/27.jpg)
By the time you figure it out, it’s too late
![Page 28: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/28.jpg)
However you look at
it…
![Page 29: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/29.jpg)
You need help
![Page 30: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/30.jpg)
CThe Content Superheroes
![Page 31: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/31.jpg)
Always There When You
Need ThemThey make it available to you through books,
blogs, articles, youtube videos, podcasts, e-books, and reports.
![Page 32: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/32.jpg)
Open ConversationTheir content feels like you are having a conversation with them over a warm cup of coffee.
![Page 33: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/33.jpg)
Deeply Care About You
It is always about what matters to you, how you see things and how you can solve
your problems.
![Page 34: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/34.jpg)
VulnerableSuperheroes have weaknesses and their share of failures.That is why you fall in love with them.
![Page 35: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/35.jpg)
Always Getting Better
Dedicated and committed to give
their very best, they look for ways to do
things better.
![Page 36: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/36.jpg)
Ask For Help They earn your respect by asking you to help them get better and they value your input and feedback
![Page 37: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/37.jpg)
They Are Mobile
They are connected and will keep you
informed. Wherever they are, they take
you there.
![Page 38: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/38.jpg)
Masters Of EnergyThey use every moment to connect with you and add value.
![Page 39: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/39.jpg)
Ready To Help For No
ReasonThey do not have an
agenda for “return on help” they help you
because it is an integral part of who
they are.
![Page 40: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/40.jpg)
Go Beyond Me It’s not about them. They go beyond and make the connection to what matters to you.
![Page 41: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/41.jpg)
Speak Up When You
Can’tThey are the
whistleblowers on anything that doesn’t
work with the way they see the world.
![Page 42: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/42.jpg)
Echo EchoThey listen intently to the conversation, pick up what matters and echo it back to you, to keep you informed.
![Page 43: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/43.jpg)
No Safety Net
They jump first, think later.
![Page 44: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/44.jpg)
Ready Fire Aim
They are starters, the take action and start in the present moment. They can’t wait to connect with you.
![Page 45: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/45.jpg)
Faster Than A Speeding
BulletThey keep their eyes
on what matters most, and they’re first to
engage in the conversation.
![Page 46: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/46.jpg)
They Don't Make Up Rules They know they do not “have to” write every day, be online 24/7.
![Page 47: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/47.jpg)
Deep Into The QuestionThey leave no stone unturned, and never stop until they have explored every angle of the topic.
![Page 48: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/48.jpg)
Stay Hungry Stay Foolish They know unless they are enjoying and learning, you're not going to enjoy and learn.
![Page 49: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/49.jpg)
Thrive On Collaboration
They look for opportunities to work
with others and collaborate to create
new spaces and explore new topics.
![Page 50: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/50.jpg)
Disable Trends
They know trends are better set than
followed.
![Page 51: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/51.jpg)
In Sync & HarmonyThey are sensitive to the pulse of the sphere they are part of, they harmonize and build on it.
![Page 52: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/52.jpg)
They Are Leaders
They naturally step up when they are needed. Lead with passion and
bring the best in others.
![Page 53: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/53.jpg)
Stand Up For What They BelieveThey are driven by what they believe in. They stand up for it, speak up about it and actively engage people in it.
![Page 54: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/54.jpg)
![Page 55: The Rise Of The Content Superheroes](https://reader038.vdocument.in/reader038/viewer/2022110306/554ee78cb4c905d1158b51ae/html5/thumbnails/55.jpg)
CIt’s Your Turn