the rise of the deo (maria giudice)
DESCRIPTION
Pivot: AIGA Design ConferenceTRANSCRIPT
BUILDING THE NEXT GENERATIONof CREATIVE LEADERS
DEOTHE RISE
of the
@mgiudiceMARIA GIUDICE
WHO ARE YOU?
WHAT DO YOU DO?
HUG IT OUT.
Treat people equally
“You get power by releasing power.”
Richard Teerlinkformer CEO, Harley Davidson
Designer CEO
Designer
de·sign·er –noun
1. a person who devises or executes designs, esp. one who creates forms, structures, and patterns, as for works of art or machines.
2. a schemer, intriguer, or plotter.
Dictionary.com Unabridged Based on the Random House Dictionary, © Random House, Inc. 2010.
Photo credit: Al Jazeera English
Wicked problems
According to a new survey of 1,500 chief
executives conducted by IBM's Institute for
Business Value, CEOs identify “creativity”
as the most important leadership
competency for the successful enterprise of the future.
GOOD NEWS!
New directionDesigning a new path forward
DEO –noun
1. a person who possesses hybrid skills of a strategic business executive and a creative, problem solving designer.
2. a person who puts the importance of design at the center of the company.
3. a person who is a catalyst for transformation and the agent of cultural change.
Dictionary.com Unabridged Based on the Random House Dictionary, © Random House, Inc. 2010.
Enter the DEO
Robin ChaseFounder, Zipcar
What makes a good leader?
Ray AndersonInterface Carpets
Passion
Vision
Judgment
Integrity
Passion
Vision
Judgment
Integrity
Passion
Vision
Judgment
Integrity
Passion
Vision
Judgment
Integrity
How are creative leaders different?
Thank YouSteve Jobs
Agents of Change
Disrupt the status quo
Create relevant and meaningful experiences for people and communities
Systems thinkers
Complex problem-solvers
Embrace risk
Driven by curiosity and intuition
GSD
DEO toolkitHow to build the next generation of creative leaders
Emily PillotonProject H
1. Design is an active verbChange your mindset about design and designers
co-createparticipate
observe
facilitatelisten
communicate
ideate
reinvent
partner
negotiate
instigate
innovate
translate
Design = Change
2. People not machines
Live in people’s shoes
Get your hands dirty
Put yourself in the center of the action
People not machines
Live in people’s shoes
Get your hands dirty
Put yourself in the center of the action
People not machines
Live in people’s shoes
Get your hands dirty
Put yourself in the center of the action
People not machines
Tony HsiehCEO, Zappos
3. WE not ME
Share the power
Everyone is a creative contributor
We not me
Share the power
Everyone is a creative contributor
We not me
4.Champion creative cultureAnd have fun!
Promote positive behavior
Creative chaos
Make coming to work fun every day
Champion creative culture
Promote positive behavior
Encourage creative chaos
Make coming to work fun every day
Champion creative culture
Promote positive behavior
Encourage creative chaos
Make coming to work fun every day
Champion creative culture
5. Go wide and fail early
Go topless
Change your environment
Harness the social power of food
Go wide and fail early
Go topless
Change your environment
Harness the social power of food
Go wide and fail early
Go topless
Change your environment
Harness the social power of food
Go wide and fail early
6. Iterate and evolveBe open to change
Make stuff
Solicit feedback continuously
Cultivate a culture of transparency
Iterate and evolve
shopper
store
shopper’s opinion
Make stuff
Solicit feedback continuously
Cultivate a culture of transparency
Iterate and evolve
Make stuff
Solicit feedback continuously
Cultivate a culture of transparency
Iterate and evolve
7. Lead by example
Chip Conleyformer CEO, Joie de Vivre
Be true to yourselfThe authentic you
1. Change your mindset
2. People not machines
3. WE not ME
4. Champion creative culture
5. Go wide and fail early
*
6. Iterate and evolve
7. Lead by example
Start right now
Lady Gaga
Thank You!
twitter: @mgiudice
Stay in Touchfacebook: hotstudio
twitter: @hotstudio