Tuomas Syrjänen

Futurice

+358 50 5470386

@TuomasSyrjanen

The Rise of the Personal Data Economy

in 2018

4702000Founded People

35Nationalities

We Build, Innovate and Change

“Data is the new asset class”“Data is the new oil”

“The amount of data is exploding”

“We humans are the product”

BUT our data and its use is not visible

From hidden to revealed: Consumers demand more visibility and

control of their dataempowered by Decode

GDPR, MyData…

New Role for Consumers: from Passive to Active

Consumer

Comms target

Buyer

User

Service provider

Customer service

repMarketer

Content producer

Developer

Reviewer

Critic

EngageMarket

Improve service offer via

partnerships

Transparencyand visibility

The Personal Data Economy: What’s our ambition level?

1 2 4

Create New Value with Digital

Shape Existing Business

Transact

Create new value exchanges

Create new value propositions

Venture

Change markets/create

new ones

Disrupt/Redefine

1 2 3 4 5

1. Market: Generalised claims are challenged while real usage data allows

personalised purchase suggestions.

2. Engage: New partnerships will enable

cross referencing of personal data to allow more holistic recommendations.

3. Transact: Use our personal data as

currency. We get a choice: “Pay with:data

<-> money”

data money

4. New Ventures:Data Banks:

Store, Insure, Monetise, Advise

Connecting(Platform)

5. Disrupt: Redefining “what business are we in?”

(Data driven)Advising

Producing(Product/Service)

WHY: Unbundling of a Bank

Tuomas Syrjänen

Futurice

+358 50 5470386

@TuomasSyrjanen

Kiitos!