the role of research in graphic design
DESCRIPTION
The Role of Research in Graphic Design. April 23, 2008. What’s the point of having research for a designer?. - PowerPoint PPT PresentationTRANSCRIPT
Research is an intrinsic aspect of design practice and essential part of the activity
for problem solving.
The process involves questioning - whether it leads to the necessity to bridge
client’s needs or to develop certain discourse in design.
SemioticsThe study of signs and symbols,
especially the relationship between written and spoken sign with their
relations with the physical or world of ideas.
SemanticsThe branch of linguistic that deals with the study of meaning. Signs, symbols, and meaning that they
represent.
RhetoricThe study of the technique of the
effective use of language, to persuade, influence, or affect
audience.
The discipline of graphic design can be defined in variety of ways - the
most persistent definition over (short) years:
Method to solve problems through visual communication.
Richard Hollis has described graphic design as:
A language with an uncertain grammar and a continuously expanding vocabulary.
Expanding vocabulary refers to the relationship between graphic design and
technology.
The design of the design method and the design of the research method are tasks of a higher order than the design of the
communications.
Jorge Frascara, Design Educator and Writer.
Matt Cooke’s Project
Rather than creating a series of visual proposals and variations of design
solution, he decided to concentrate on developing a working method for his client
in UK.