the row - fall 2010

In This Issue:

New Tenants, Events •& More..................................1

Bar Denim Blues.........2•

DREWLEWIS......................2•

Rhinoceros.....................2•

The Social........................3•

embellish..........................3•

Snap Kids...........................4•

Amanda pinson.............4•

Garden & Gun •secret society..............5

Potlikker Film •festival................................5

Crafted By •Southern Hands........6

Sunday Supper •South....................................6

Revival architecture •& design series............7

Event Space....................7•

Directory ................. 7•

Introducing SpaceWarehouse Row’s new 7,400 square foot event space debuts this October

Construction is underway on a new event space at Warehouse

Row. Anchoring Building North and opening this October, the 7,400 square foot space is the perfect place to host parties, receptions, weddings and any

other sort of event you can imagine. A soaring ceiling, exposed brick walls and heart pine timbers are the perfect back drop for an authentic, sophisti-cated affair. Call 423.267.1127 to book space for your next event.

Fall 2010Chattanooga, Tennessee

Just a few years ago, Warehouse Row sat waiting to be ushered

into the new millennium. Then, in 2006, leading asset acquisition and management firm Jamestown acquired the property and WHR slowly began its transformation.

Today, Warehouse Row is well on the way to becoming one of Chattanooga’s premiere shopping and dining destinations. This fall, Public House is expanding and opening a new bar, The Social. WHR has several new tenants joining the community including DREWLEWIS and Rhinoceros. WHR is also excited to be a part of Garden & Gun’s Southern Partner Network. Read all the latest Warehouse Row news in this ssue of The Row.

New Tenants, Events and MoreWarehouse Row is growing by leaps & bounds with new tenants, interesting events,

exciting partnerships and great amenities

1110 Market StreetChattanooga, TN 37402423.267.1127

T H E W A R E H O U S E R O W N E W S L E T T E R

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New Faces at Warehouse RowWarehouse Row welcomes new tenants, DREWLEWIS and Rhinoceros

DREWLEWIS

DREWLEWIS owners Seth Kloss and David Gore traveled the world together, working in fashion in Japan, Sydney and NYC before deciding to open their first boutique in Atlanta. A year later, the duo is already expanding with a new Chattanooga store, opening this October at Warehouse Row. “We were attracted to Chattanooga for a number of reasons,” said Kloss. “David is a Chattanooga native, there are a lot of growth opportunities in the city, and the redesign of Warehouse Row fits the design aesthetic of our stores.”

At DREWLEWIS, clients will discover hard-to-find men’s and women’s pieces from designers like Billy Reid, Caulfied Prep, Cooper by Courtney, McQ and more. Kloss says, “we want to give clients access to unique pieces

that are hard to find in the south.” DREWLEWIS tends to stock small quantities of individual items, and by offering complimentary beverages and encouraging clients to take all the time they need, DREWLEWIS delivers a cutting-edge shopping experience.

For more info, “like” Drew Lewis on Facebook or visit drewlewis-atl.com.

Nathalie Welch, creator of Rhinoceros boutique, is a native of France, born and

raised in Paris. Welch relocated to the U.S. when she was 18, bringing her European style and sensibilities with her. Welch opened her first shop in the trendy Buckhead neighbor-hood of Atlanta. Named after Welch’s favorite animal, Rhinoceros quickly caught on, with elegant statement pieces as well as go-to ap-parral by designers like Cynthia Steffe and Rich & Skinny. Rhinoceros exudes a carefully curated pastiche of amazing designer labels. Styles run the gamut from casual clothing and great jeans to sensual lingerie, smart busi-ness-wear and splendid dresses for evening. Get the low-down on this trendy boutique at rhinocerosboutique.com.

RHINOCEROS


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This September, Chattanooga favorite Public House will

up the ante with an adjacent bar experience, The Social. Designed by Tracery Interiors from Rose-mary Beach, FL. In addition to comfy custom-made booths, the space will feature seating for 16 at the bar and a gathering area for parties of up to 12.

The food menu is an expan-sion of the snack and small plate offerings at Public House, re-working classic bar snacks using local produce and ingredi-ents. The drink menu will sport creative and classic cocktails, premium bourbons and whis-keys and liqueurs.

Expect a well-groomed, out-for-the-evening vibe that is quint-essentially pub-like, without veering into “lounge” territory. For more info, visit:publichousechattanooga.com.

Get Social at Public HousePublic House is expanding to make room for a new, laid-back bar experience, The Social, coming this September to Warehouse Row

This fall, Embellish introduces several new lines includ-

ing MZ Wallace Handbags, 7 for all Mankind shoes, and Thierry Rabotin. Embellish is awaiting the arrival of a beautiful new handbag line, Coccinelle, and a new scarf line, Yarnz. Beautiful scarves such as these are a must have fashion accessory for the fall season.

With the best service in the shoe business, Embellish owner Terri Holley is committed to giving cli-ents the time and attention they deserve while offering a fun and relaxed shopping experience.embellishshoes.com

Embellish: New This FallFrom scarves to shoes, Embellish introduces a bevy of great new styles this fall


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Snap Kids Introduces Kayce HughesThis fall at Snap Kids, find children’s apparel, gift and layette, a flower girl collection and an ever expanding women’s line of clothing and accessories all by designer Kayce Hughes

When Kayce Reagan Hughes finished college, she em-

ployed her artistic talents working for Ralph Lauren in the Women’s Design department. She gave that up six years later after the birth of her first child, son Reagan. Four years and four children later, Hughes began turning vintage fabrics into nightshirts for her daughters. “They were so cute that I had a seamstress make some dresses and shorts for me as well”, she says. Marketing them under the labels Pears and Bears, Hughes took her tot-size garments around to a handful of stores who snatched them up. What began with a simple nightshirt has now expanded to an over 200 piece col-lection.

The Fall of 2007 met Kayce with

new challenges and new inspira-tion. Mom to now seven children, Kayce had outgrown her home office and garage storage space. With more and more orders to fill, it was time to make the leap into corporate office and warehouse space.

Kayce’s talents have been recog-nized by magazines such as Vogue, Domino, Martha Stewart Wed-dings, Child and Fit Pregnancy. With the expansion of her women’s collection and long range plans for a home and possible men’s collec-tion, there’s a lot to look forward to from Kayce Hughes.

Find her collections this fall at Snap Kids. For more information, visit www.snapkids.net

Amanda Pinson: AIA TN 2010 WinnerCongratulations to Hefferlin + Kronenberg, REVIVAL’s Billy Woodall and Rodney Simmons who received an AIA TN 2010 Design Award for the architecture and design of Amanda Pinson Jewelry at Warehouse Row

Architects Hefferlin + Kronen-berg received the AIA TN

2010 Design Award for Merit for their work at Amanda Pinson Jewelry located at Warehouse Row in Chattanooga, Tennessee. Credit for conceptualizing and executing the space’s interior design goes to the team at REVIVAL STUDIO. Using a simple palette of all white materials and mirrors for light and movement, the design team cre-ated a neutral backdrop that gives a stunning sense of glamour and el-egance to the Lindsay St boutique.


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Did You Know About the Garden & Gun Club?One of the region’s coolest media mavens, Garden and Gun Magazine, has launched an exclusive club whose aims are to bring the magazine’s pages to life while offering members great deals and fun perks

Warehouse Row is tickled pink to be a member of

Garden & Gun’s Southern Part-ner Network, offering deals and discounts to Garden & Gun Club members. There are three levels of club membership available,

from $35 -$500 per year. Mem-bership will get you access to exclusive discounts, perks, pre-views and gatherings. Discounts available at Warehouse Row include* 20% off at Embellish, Level 10, Revival, The Cosmet-

ics Market and Yves Delorme, 15% off at Snap Kids, 10% off at Public House and 10% off your purchase of $1,000 or more at Amanda Pinson. To join the club, visit gardenandgunclub.com. *Restrictions apply.

PotlikkerFilms, food, music & more August 20 from 5 - 8 pm to benefit the Southern Food-ways Alliance

Watch 3 short documentaries at Potlikker Chattanooga, direct-

ed by the SFA’s Joe York, includ-ing Cut/ Chop/Cook, an homage to the Scott family of pitmasters. In addition to films, Daniel Lindley of St. John’s restaurant will serve up finger-licking fried chicken. Guests will also enjoy sips from Chattanoo-ga Brewery and live music by Gerle Haggard. Purchase tickets online for $50 at southernfoodways.org.


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Warehouse Row has been working hard to establish

itself as destination for what busi-ness development manager George Krauth likes to call “uncommon style.” The historic, recently reno-vated warehouse community has attracted top local names such as Public House, Revival, Embel-lish, Amanda Pinson Jewelry and more. To augment the appeal these southern merchants bring to the table, Warehouse Row is commit-ted to hosting some of the region’s most compelling events.

Crafted By Southern Hands, held this past June, was just such an event. Regional notables Black-berry Farm, Billy Reid, Alabama Chanin and others, gathered for a

celebration of regional Southern culture. With book signings by Natalie Chanin and Sam Bealle and a whiskey & bluegrass social

at Billy Reid’s pop-up store, South-ern Hands was a good time in a great space. Look for more notable events at www.warehouserow.net.

Crafted By Southern HandsBilly Reid, Alabama Chanin, Blackberry Farms and others descended on Warehouse Row this past June to spread their southern charm

Sunday Supper SouthFoodies -- You won’t want to miss this inaugural family-style collaboration of James Beard nominated and award-winning Southern chefs which will be held on October 31, 2010 at Westside Provisions District

Jamestown Creative Director and James Beard Foundation

board member Michael Phil-lips dreamed up the idea for the original Sunday Supper. Held each year at Chelsea Market in NYC, Sunday Supper brings together James Beard nominated and award-winning chefs from all over the U.S. to create an amazing family-style meal. Now, Baccha-nalia chef-owner and fellow JBF board member Anne Quatrano is launching Sunday Supper South, a regional version of the original event. SSS will be held on Octo-

ber 31 at Atlanta’s Westside Provi-sions District (www.westsidepd.com) and will bring together James Beard notables such as Tyler Brown (Capital Grill, Nash-ville, TN), Ris Lacoste (Ris, Wash-ington D.C.), John Currence (City Grocery, Oxford, MS) and many others. Together, these notewor-thy chefs will create an elaborate, multi-course, once-in-a-lifetime dining experience to benefit the James Beard Foundation Culinary Scholarships program. Visit www.sundaysuppersouth.com for more info.


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D I R E C TO R Y

Amanda Pinson Jewelryamandapinsonjewelry.com(423) 209.2828

Blue Coast Burritobluecoastburrito.com(423) 755.0680

The Cosmetic Marketthecosmeticmarket.com(423) 779.1377

DREWLEWISdrewlewis-atl.com

Embellishembellishshoes.com(423) 752.shoe

Level 10(423) 634.2042level10salonchattanooga.com

Public Housepublichousechattanooga.com(423) 266.3366

Revival revivaluncommongoods.com(423) 265.2656

Rhinocerosrhinocerosboutique.com

River City Grille(423) 386.3007

Snap Kidssnapkids.net(423) 386.5225

Taiwan Express(423) 266.5066

Tanner Hill GalleryProject Spacetannerhillgallery.com(423) 280.7182

Yves Delormeyvesdelorme.com(423) 265.4005

Warehouse RowLeasing: (423) [email protected]

RevivalIntroducing Revival’s 2010-2011 Design & Architecture series

On a recent hot July evening, renowned architect and designer Bobby McAlpine sojourned to Chatta-

nooga with stacks of his best-selling book, THE HOME WITHIN US. The event was such a great success that REVIVAL has decided to welcome other notable names for a bi-monthly, in-store series. The series will feature the South’s most amazing talents in architecture, inte-rior design, landscape architecture and the style-driven-editorial thoughts of great shelter magazines. To attend future ARCHITECTURE & DESIGN SERIES 2010-11 events, please contact REVIVAL at [email protected] or call 423.267.0188.

A Jamestown Properties publication for Warehouse Row 1110 Market Street, Chattanooga, TN 37402www.warehouserow.net, P: (423) 267-1127, F: (423) 267-1129

the row - fall 2010

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