T H E R U

D D

E R G R O

U P

The Rudder Group

EVENT & SOCIAL MARKETING

ROI

T H E R U

D D

E R G R O

U P

T H E R U

D D

E R G R O

U P

The Rudder GroupGrowth Strategies & Mentor Capital

T H E R U

D D

E R G R O

U P

T H E R U

D D

E R G R O

U P

T H E R U

D D

E R G R O

U P

T H E R U

D D

E R G R O

U P

T H E R U

D D

E R G R O

U P

T H E R U

D D

E R G R O

U P

T H E R U

D D

E R G R O

U P

CREATE A HASTAG

PROMOTE REGULAR UPDATES ABOUT YOUR EVENT

LEVERAGE ALL OF YOUR SOCIAL MEDIA CHANNELS

TAILOR YOUR MESSAGING TO EACH OF YOUR SOCIAL MEDIA CHANNELS

MAKE SURE YOUR EVENT'S PROMOTIONAL CONTENT IS REMARKABLE

CREATE LINKEDIN AND GOOGLE+ EVENT PAGES

ALLOW ATTENDEES TO ASK YOUR KEYNOTE SPEAKERS QUESTIONS VIA TWITTER

BE RESPONSIVE IN SOCIAL MEDIA, EVEN DURING THE EVENT

T H E R U

D D

E R G R O

U P

T H E R U

D D

E R G R O

U P

T H E R U

D D

E R G R O

U P

T H E R U

D D

E R G R O

U P

T H E R U

D D

E R G R O

U P

T H E R U

D D

E R G R O

U P

T H E R U

D D

E R G R O

U P

T H E R U

D D

E R G R O

U P

T H E R U

D D

E R G R O

U P

T H E R U

D D

E R G R O

U P

T H E R U

D D

E R G R O

U P

T H E R U

D D

E R G R O

U P

SOCIAL MEDIA REACH