the - s3-us-west-2.amazonaws.com · • fresh content added to your site helps boost your seo ......

Training WorkbookMember Exclusive

TheInnerCircle

Execute

Examine

Integrate

Learn

©2014 All Content Heidi Thompson

The 4 Steps To Finally Attracting More Couples & Booking More Weddings

Episode # 37

Podcast Episode # 37

LearnStep 1

Step 2

Step 3

Step 4 Execute

Examine

Integrate


TheInnerCircle

Listen to the corresponding podcast: Episode #37 The 4 Steps To Finally Attracting More Couples & Booking More Weddings You can find this podcast at www.evolveyourweddingbusiness.com/37

Get rid of any distractions & review the content provided in your workbook as you listen to the podcast.

Complete the exercises in this workbook to internalize the in-formation and determine how you are going to integrate what you’ve learned into your business.

Follow the steps on the Action Steps Checklist to put what you’ve learned in action in your business. Learning new things is great, but learning & taking action on those things is much bet-ter.

Step 2 Examine


TheInnerCircle

The 4 Steps To Finally Attracting More Couples & Booking More Weddings

I have a question for you: What if instead of struggling to book wed-dings, you could attract all the couples you need? Today, we’re going to talk about how you can do that.

In this episode we’ll cover:• The one key difference between wedding businesses that struggle

and those that thrive.• The 4 step process to booking more weddings.• The foundational piece most wedding professionals neglect that

can render your marketing useless.• Why blogging is so important & what you should write about.• How to make turning potential clients into paying customers a

whole lot easier.• How you can take a shortcut

to booking more weddings.

Step 2 Examine


TheInnerCircle

Review: The #1 key difference between wedding businesses that struggle and those that thrive?Those that struggle have NOT adapted to the new marketing world.

Old School: Outbound Marketing - television advertising, ra-dio, director mail, door to door salesman, cold call, spam email - screaming from roof tops and hoping someone will work with you.

Modernized: Inbound Marketing - Search engines, blogs, social networks, brings clients to you. Being more mag-netic and attracting people to you.

How to adapt? Hint: It’s no longer enough to put up a website and hope someone contacts you.

My 4 Step Process to Booking More Weddings1. Foundation.

2. Building a blog that draws customers.

3. Get couples salivating over the process of working with you.

4. Getting couples to say “I Do” to you.

“Hope is NOT a marketing strategy.”

IntegrateStep 3


TheInnerCircle

Follow the Steps:Step 1: FoundationDefine: Your business is NOT for everyone. Focus only on the people that you really want to work with. Be VERY specific. Your marketing & website should only appeal to your exact audience. To become the ‘go to person’ for your ideal client, you must define who that client is. Answer the following questions to help define who your ideal client is.

1. What wedding blogs does your ideal client read?

2. Describe the personal style and personality traits this ideal client has?

3. What brands & products do they love?

4. What other specific things define your ideal client?

IntegrateStep 3


TheInnerCircle

Step 2. Build a blog that draws customers. Understand Why...

• Fresh content added to your site helps boost your SEO• Demonstrates your expertise/positions you as an expert• Gives people a reason to come back to your website• Allows them to get to know & like you• Drives traffic to your website• Positioning yourself as a resource instead of just a service provider• Sets you apart from your competition• Quickly becomes an ongoing marketing asset

What to write about? 1. Brainstorm some of the most ‘frequently asked questions’ you get:

2. How can you take them from a “How do I do ______” question and turn them into “How to do _______” or “5 Tips for______” type posts?

“We only do business with people we know, like, and trust.”

IntegrateStep 3


TheInnerCircle

3. Get couples salivating over the prospect of working with you.Consider: Does your website navigate people through to booking? What areas of your site that become barriers for this process? Use the space below to make notes as you review your site.

IntegrateStep 3


TheInnerCircle

Are your testimonials working for you? Use the email templates provided to gather all the information you need from your clients to craft a testimonial that really highlights your niche and then send it back for approval.

Email 1

Hi {insert name}! I hope married life is going well for you! I absolutely loved working with you and {name of partner}. If I could work with couples like you all the time, I’d be in heaven! I’d love to get your feedback on the following questions so I can attract more awesome couples just like you and {name of partner} so if you could take a few moments to answer them, I’d really appreciate it. It’ll be quick and painless - I promise :)

1. How did you find me?

2. What hesitations did you have about working with me?

3. What made you choose to work with me instead of another {insert your profession}

4. What did you like best about working with me?

5. Would you recommend my services? If so, why and to whom?

6. Is there anything you would have like to see me do differently? If so, what? (Note: This question is more for your own business growth and you don’t have to include the answer to it in the testimonial.)

7. What is the most important thing people should know about working with me?

8. Is there anything else you’d like to add?

Thank you so much!{your name}

Email 2

Hi {insert name},

Thank you SO much for sending me your answers to those questions. I’ve put them together into a paragraph format and wanted to get your approval to use it as a testimonial on my website.

{insert testimonial}

Let me know if this looks good to you or if there is anything you’d like to change. Could you also send over a photo of you and {insert partner’s name} to add to it? (Note: Only ask this question if you do not have a photo. If you are a photographer, do not ask this question. You have lots of photos to choose from already!)

Thanks!{your name}

IntegrateStep 3


TheInnerCircle

4. Getting couples to say “I Do” to you. Review: Your game plan for taking potential clients from total strangers to being in love with you is called a sales cycle. Take a look at my sales cycle below and think about what your sales cycle looks like (or what it could look like).

.

IntegrateStep 3


TheInnerCircle

Sketch: Use this space to sketch out your sales cycle. Things to consider : What does a prospect need to know before they can book with you? What pages do they need to see? Are there any objections or pre-conceived notions you need to address?

“Sales is really just like dating. You wouldn’t ask someone to marry you on the first date...”

ExecuteStep 4


TheInnerCircle

Feeling Overwhelmed? Need Help? Wanna Dig Deeper?

My Book More Weddings Academy will guide you through my proven 4 step system for booking more weddings without the struggle & stress.CLICK HERE to Learn More http://www.bookmoreweddingsacademy.com/

Need Help?

Action Steps Checklist:

Commit to updating your marketing strategy to Inbound

Set your foundation by defining your ideal client

Create a plan for your blog (or to start a blog) that will position you as an expert in your industry and become a magnet for your ideal clients.

Verify your website easily navigates each visitor through to booking

Make sure your testimonials are working for you by using the instructions & email template provided

Determine or tweak your sales cycle so that it works even when you are busy

Seek out help required to complete any of the steps

http://www.bookmoreweddingsacademy.com/

http://www.bookmoreweddingsacademy.com/

the - s3-us-west-2.amazonaws.com · • fresh content added to your site helps boost your seo ......

Documents