JUNE, 1940 41

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Note: Rules of Golf for 1940 -lOB-page booklet free on request - write on club stationery please.

42 GOLFDOM

Tips on Drink MixingAuthority discusses martinis, perfects,Tom Collins and rum innovations

OF the making and drinking of drymartinis, there are so many differ-

ences of opinion that only one thing canbe said without contradiction-the cocktailthe other fellow makes always tastes bet-ter. Nevertheless, this most popular cock-tail contributes very substantially to barrevenue. I trust I shall be pardoned forremarking that my observation in manyclub bars is that the drink is too oftenmade as a matter of course, served toowarm and not carefully mixed-whereasin the homes of my friends I invari-ably enjoy an excellent martini. It seemsto me a manager might well experimentwith the tastes of his membership to makesure he is serving the sort of martini theylike best. I know I lay myself open, tothe charge that if his club has 500 mem-bers, there are 500 different tastes tocater to; but I believe a mean can bestruck.

The purist insists there is only onedry martini-two-thirds gin to one-thirddry vermouth, with an olive or a littleonion. But in actual fact there are manyvariations. Every club must have a fewmembers who insist on five gin to onevermouth-to my taste a vile thing tohave to drink. And there is a chain ofpopular restaurants whose success in theEast has been spectacular, who put a fewdrops of scotch whiskey (a fact!) into

'each martini they serve and appear tothrive on this innovation.

Women Like PerfectsI always make what I think is known

as a perfect; that is, I include a smallportion of Italian vermouth with theFrench, and on great occasions add afew drops of lemon juice. Our lady friendsare gracious enough to express their ap-_

•Willie Ogg, Worcester (Mass.) CC pro, and

long regarded as one of the country's au-thorities in clubmaking, is at work on a book.Ogg's book treats of golf club design and con-struction, and will supply a definite need inpro golf's educational material.

In research Ogg has enlisted the services ofseveral noted scientists now engaged in de-termining cause and effect of various phases ofclub performance.

By Peter Greig

preciation of this mixture. Many of usthink a few drops of orange bitters is agenuine improvement to the classic recipeand this addition is to be found in manyBartenders' guides having authority.

Then there are those who use no dryvermouth at all, but turn to Italian. Myexperience with such martinis -is thatthey need a master's hand. One dolloptoo much of Italian and the drink is afailure, but made with the right propor-tions-I would not dare commit myselfbeyond saying use a very little Italian-and serve Arctic cold, the drink is a mas-terpiece! Recently a kind club host pre-faced his dinner for me by making hisversion of a martini which uses onlyItalian. The drinks were poured out intothe glasses, very cold, at the table, andhe squeezed into each a quick shot oforange peel essence and then one of lemonpeel oil, the -slivers of peel being placedbefore him in pony glasses, ready for use.It was a magnificent cocktail. Obviouslyimpractical for general club use, becauseit is too time-consuming, but recommendedto any manager who may have a harassedhouse committee dinner to steer into pleas-anter channels.

Tom Collins VariationsAnother popular drink, often better

made at home than in a club, but withmore excuse for it, is a tom collins. Itis vital to a smooth collins to dissolvethe sugar _in the lemon juice and ginbefore adding the ice and soda water.This takes time and on busy days yourbartender cannot be expected to do it.Here is a solution that I first suggestedlast spring, and in certain restaurants andclubs that adopted it, the result was re-markable, especially with ladies: insteadof sugar in your collins, use green or whitecreme de menthe. Not so cheap as sugar,of course, but you could announce thedrink as your special club tom collinsand charge a trifle more than you do forthe regular. A delicious variation for acollins is to take a few mint leaves, add2 teaspoons of powdered sugar, poundthem up well and add your gin. Let itstand for a minute and then add the juice

JUNE, 1940 43

44

INCREASE YOURLESSON INCOME

-Teach withMovies

At golf clinicsthis -s p r i n g -leading pros em-phasize personalmotion picturesas the most effec-tive method ofteaching g 0 If.With the Ampro16 rnrn, or 8mm. projectors-the convenientstill button per-mits stoppingpictures of yourpupils at any

frame for analysis and discussion. Brilliantlyclear illumination, simplified threading, centralizedcontrols, reverse picture operation, automatic re-winding, are but a few pf the scores of Amprofeatures. Send for 1940 Ampro Catalog, givingprices and full details on the complete line ofAmpro 8 mrn, and 16 rnrn, silent and soundprojectors.

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BROWN PATCHAHEA!).'

BROWN PATCH hasbeen sighted! But noneed to change yourcourse----"DIWORMAwill eliminate thishazard.

Brown Patch can't gain headway-Diworma effectively controls it - for-tifies and prevents the spread of thisturf disease on affected areas.

Try this simple yet effective way-dilute at the rate of one pint Diwormain 50 gallons of water - sprinkle andyour course is safe. Get your supplyof Diworma, now, and be safe frombrown patch.

Write for information on brownpatch control, also 44 page GroundMaintenance Manual - FREE.

7/ze C. g. :l:J~e Ce.CZUellpo-u.. . . . COHIl.

GOLFDOM

Wilfred V. Dantolan, Chicago amateur, who'splayed many private and fee courses, says com-petitive fee courses beat themselves .out of busi-ness by not having a central office for bookingplaying time. He maintains waiting time lostat fee courses 'discourages play to the extentit costs competitive fee course owners in metro-politan districts at least 15% of easily in-creased play.

•of half a lemon, ice and soda. So faras I know this drink has no official nameand you might well call it after the nameof your club.

Remember, in all long gin drinks aflavory gin should be used, because one'spalate seeks the taste of gin, whereas ina martini all flavors should blend, so thatno one is prominent.

When it comes to rum, I am prejudiced,believing as I do that the finest rum onthe market for cocktails, planters punches,or old-fashioneds, comes from Trinidad.This is because it is a light-bodied rum ofliqueur quality. It calls for the use ofvery little sugar and, like all other rumsin a cocktail for that matter, calls forlimes rather than lemons. Sugar syrupis simpler to handle than sugar, but ifthe latter is used be sure to use a super-fine granulated, since powdered or con-fectioner's is apt to have corn starchadded, which may make your cocktailcloudy and leave a deposit in the bottomof the glass.

If a West Indies custom of rum drink-ing could be introduced into clubs in thiscountry, receipts from rum sales wouldimprove. Perhaps you can persuade anenthusiastic house committee member: tofollow this plan. It is customary in theIslands for the butler to offer drinksto the guests on a large tra¥ filled withglasses, into which the cocktails have beenpoured. The guest selects his glass, turnsand toasts his hostess and drinks downthe whole drink, returning the emptyglass to the tray and immediately picksup a second glass, which he sips at hisleisure. The butler then proceeds to thenext guest. Late-comers obey the sameritual, which is quite a pleasant one.

Mr. Greig will answer wine andfood questions from golf club. man-agers. Address your questions toPeter Greig, care of GOLFDOM, orto Mr. Greig direct, at 347 MadisonAve., New York.

Joe Fungy (left) and George Malhame were kept plenty busy this past winter at their new indoor golfstudio. Photo shows the five practice nets.

Winter Means More $ $ for FungyIN order to get better acquainted with

the golfers that play during the summermonths over his course-the Spring Mea-dow GC, Allaire, N. J., a resort coursethat draws considerable play from the Jer-sey City district-Joe Fungy opened anindoor golf studio this past winter wherethese same golfers could receive pro in-struction, and practice to improve theirgames. Fungy had been encouraged lastsummer by his members to open such a

practice studio, so this past winter, witha young pro, George Malhame, as his as-sistant, he purchased the old MadisonSquare Garden outfit and with the addi-tion of equipment he already had on hand(from studios formerly operated at Clarks-burg, W. Va., and York, Pa.) opened theJersey City Golf Studio.

The studio, which occupies the top floorof a business building in the heart of thecity, is the largest golf practice layout of

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46

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NEW JARI POWER SCYTHE!The newest type weed cutter-light and perfectlybalanced. Easy to push-easy to maneuver-idealfor many golf course cutting jobs. Cuts hay inrough-cuts weeds. Gets under bushes and otherobstacles. Do all your cutting by power. 34" cuttingblade. Nocomplicated parts. Moneyback guarantee.Write today for complete information on how golf 'courses are saving time and money.

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its kind in the Metropolitan district. Thereare five large nets for practicing andteaching, one large approaching net forchip shots, etc., and a large practice put-ting green with cups placed at variousangles. A net has also been installed inthe back of the building for pupils whoare inclined to, be self-conscious.

Other pros in the district have been in-vited to bring their pupils in for personalinstruction and practice, and quite a fewhave already taken advantage 'Of this op-portuni ty to improve their members'games: during the so-called winter layoff.The golf studio opened December 15 andclosed for the summer season June 1, atwhich time Fungy took up his duties atthe Spring Meadow course.

Success of the studio in its first yearhas been so great that Fungy is alreadyformulating plans to enlarge and extendits services for next season.

Students Organize Own GolfSquad: Elect Girl Captain

WHEN officials of Bloomfield (N. J.)High School refused a student request

for an organized golf squad this spring,the students organized their own golf club,and with the assist- .ance of one of theschool's instructors,arranged a scheduleof matches. The cap-tain of that squadis a girl, CatherineFox, da ughter ofJack Fox, pro atGlen Ridge (N. J.)CC. Her election as

Catherine Fox.

captain was unanimous., Although only 15, Miss Fox is in herfifth year in golf, and has a national handi-cap of 8. She is a product of the GlenRidge club's junior golf instruction classes.Another product of this class, Elaine

. Beatty, daughter of Judge L. G.Beatty,Glen Ridge, is a member of thaboys' golfsquad of Glen Ridge High School. A thirdgirl and another Glen Ridge junior classproduct who has been honored by playingon her high school's varsity golf squad, isLaddie Irwin, who played on the Montclair(N. J.) High School golf team in '36 and'37.

JUNE, 1940

New England PGA HoldsEighth Annual Exhibit

By Arthur Wedgeworth

FOR seven' years the New England Sec-tion PGA has 'been giving increasingly

successful annual demonstrations of proadvance in business organization. Thisyear again, the New England proslaunched their season with an exhibition ofpro-shop merchandise representing 25 dif-ferent manufacturers, in a hall at HotelStatler, Boston. Judging from a rathercareful survey of the exhibitors, there wasapproximately $20,000 of pro-shop mer-chandise and supplies sold during the oneday of the New England display.

The display 'han itself was one of theeducational factors. Pros repeatedly com-mented on attractive displays made bymanufacturers, and picked up numerousideas for pro-shop use in giving the shopstock a sales pull. Display spaces at theNew England affair are of uniform size(10. ft. x 5 ft.) but of such variety ofdisplay treatment that they inspire thepro who thinks that it is hopeless to tryto make his shop distinctive.

Most of the displays are set Sunday

47

night before the exhibit opens for itsMonday run.

More than 150. professionals attendedthis year's exhibit and dinner. The exhibitopens about 9:30. A.M. and continues inoperation until 7 P.M. when the New Eng-land PGA annual dinner is held.

Exhibits Promote Intelligent BuyingIt is the general conviction that the

New England exhibits' have done much toeducate this section's professionals in buy-ing. They have not reduced their fallordering, so this spring buying arrange-ment does not curtail the advance ordersthat manufacturers count on to give thema winter manufacturing schedule and toallow them to spread their productionprogram instead of taking a chance withan unduly large volume of spring ordersfor immediate delivery. However, the ex-tensive variety of merchandise on dis-play at the spring exhibit permits compar-ative shopping on a strictly business basis.

In this way three purposes are served:(1) Selling costs are reduced for the

manufacturers. The pros realize that thenumber of calls a manufacturer's salesmancan make on pros in a day is limited be-cause the pro often is on the lesson tee,

KADDIE KARTCARRIES THE GOLF CLUBS

Kaddie Kart balances clubs perfectly. Noweight. Goes anywhere. No damage togreens or fairways. Increases playing.Keeps bags, clubs and clothes clean. Takesplace of absent caddies. A national sen-sation. Send for full information.

'AN INCOME PRODUCERKaddie Kart rents to your players for 25 cents for18 holes. In this way it is a money maker. It paysfor itself. It is instantly accepted as a great boon togolf. Start with one, two, three or four. Let KaddieKart pay for itself.

SALESMEN WANTE.DWe want financially responsible salesmen calling ongolf clubs to introduce Kaddie Kart. Fine territoriesopen.

PATENT PENDING

48

SUPER MINERAllTEinvites you to consider the findingsof one of America's leading turffigures, after 8 months of Inten-sive experi mentation on puttinggreens under actual play.

San Gabriel Country C'ub,San Gabriel, California,November 25. 1939.

•.• Super Mlneralite was testedunder our most adverse weatherconditions • . . in competitionwith other well - known BrownPatch products .•.• Super Miner-

alite lessened the frequency of disease more than the useof other materials, kept color of the grass, did not injurethe tilth of the soil .••• Super MineraJ:te· seems to haveno burning or corrosive propensities. . . • I am not inthe habit of giving commercial testimonials, but aftereight months of intensive experimental work with SuperMinerallte I do not hesitate to recommend its use to anyone.

(Signed) W. E. Langton, Supt.We have more letters In our files from Nationally·known

greens superintendents attesting to the marvelous ettect've-ness of Super Mineralite. And the only sensible answerto your nutritional disease and brown patch problems at thefollowing prices:

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Don't let your Greens get "hardening of the arteries".Keep them bristling with life by regularly perforatingthe surface with millions of small holes made by smoothround spikes. •

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Save on fungicidesand prevent BrownPatch by using thispensive machine. Hand orpower operated.

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Vigorous, healthy stock that develops fine.true putting surfaces. Write for full infor-mation.

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CADDIE BADGES-We have a number of designsin metal. Circular on request. The C. H. HansonCompany, 303 W. Erie St., Chicago, III.

GOLFDOMor elsewhere on the course, and the sales-man must wait around until the pro re-turns to the shop.

(.2) Too much "friendship" buying isdone by pros. This does the pro or thesalesman who gets the "friendship" orderfor a small amount, no lasting good. Thepros, like the stores, are finding it wise tolimit the number of lines stocked in theshop, but to have a fuller range of thefew featured lines.

Many a professional has 'learned that agood part of his season's expected profitis tied up in slow moving merchandisethat he has 'ordered because he felt kindlytoward the salesman, rather than becausehe was enthusiastic about pushing thegoods for service value to the pro's shopcustomers. Having a quite full represen-tation of manufacturers in attendance atthe spring exhibition reminds the pro thatif he tried to do business with every sales-man who's a good fellow his shop stockprobably would be spread too thin for ut-most selling force.

(3) The pro gets into the atmosphereof merchandising and goes back to hisclub realizing that supplying the mem-ber with the playing equipment requiredis a highly important part of club service,as well as an essential phase of the pro'smoney-making operations:

There is a predominantly business key-note to the annual dinner which bringsthe spring exhibit day to a close. Invari-ably one of the prominent speakers atthe dinner makes remarks that receive na-tional publicity. National and regionalamateur association and PGA officials,prominent players, and newspapermenspeak.

This year there was an exceedingly in-teresting demonstration of golf swinganalysis made with a device developed byRobert Adams. New England pros believethe device has great possibilities in in-struction.

GOLF F LA G SF LAG SCLUB

AMERICAN FLAGSCHAMBERLAIN FLAG CO.

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"The Culti.B:oe is one of the best tools we have."",Could not do without it at any p,rice.""Our Culti.Hoe is emine,ntly satisfactory."

Are you spending a lot of money and still do not have strong,healthy turf growth? If you are, we recommend the followingtried and proved prescription-

CULTI-HOE your fairways!The Evans Fairway Hoe model shown abovewill cover 30 to 40 acres a day with a tractor.Grass really gets the full benefit of fertilizerand water when the heavy duty prongs of theFairway Hoe penetrate the soil, aerating andcultivating the turf to make it produce ahealthy growth that is a delight to play on.

Angle steel frame adjusts itself easily;strong enough to support any weight, with-out bending. prongs, where additional weightis needed to properly penetrate heavilycrusted soils. Adjustable to depth desired.For getting and keeping your fairways inshape-quickly, surely, economically, use theEvans Fairway Hoe.

list on the complete line of Evans' Golf Cou1'se Equipment.COM PAN Y 569-71 WHITEHALL ST., S. W., ATLANTA, GA.

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THOMPSON &JONESGOLF COURSE ARCHITECTS

45 West 45th Street. New York. N. Y.

•Over 100 golf courses from Rio de Janeiroto Vancouver. If you are planning majoror minor improvements iake advantage ofthe training and experience of a competentgolf architect. Write for hooklet'''Modern Golf Architecture." ,

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Our True Washington Strain Creeping Bent insolid turf form makes model greens; supplied inrolls ready to lay down liike a carpet. Withstandsdrought. Fully guaranteed. Used by hundreds ofParks and Golf Courses. Also sold in stolon form.Nursery grown BLue Grass Sod also available foruse on tees and fairways. Write or phone for pricesand samples.

Telephone:ILLINOIS GRASS CO. Homewood (Ill.) 74618455 Reigel Rd. (N'ear Chicago) HOMEWOOD. ILL.

FllLN AME for FAIRPLAYAn entirely new speeial offer has heen

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GOLFDOM

WHAT'S NEWPabst Brewing Co's. chairman, Fred Pabst, re-

cently . made the statement that "Keener discrim-ination is to be found among today's beer-drinkingAmericans." Pabst based his statement on asurvey of more than 22,000 purchasers of packagedbeer, 85% of whom today order packaged beer bybrand name, and more than 82% of whom purchasea .part.lcular brand because of taste preferences.

The Pabst Brewing Company, with 96 years ofbrewing experience behind it, has been watchingthis trend during the seven years since repeal, Pabstremarked in further comment on the increase inBlue Ribbon beer sales. The distinctive flavor ofBlue Ribbon beer, Pabst explained, is produced byblending more than 33 brews to make the beer theconsumer drinks. This blending process is controlledby skilled brewmasters and laboratory technicians.It produces a finished product which is alwayssmooth and uniform in flavor.

"This blending is a requisite of good beer," Pabstsaid, "because br swing-c-even though controlled withmany devices of modern science---is still largely anatural process. No two brews-even though theingredients are the best and the processes of brew-ing them are identical-c-ever turn out quite the same.Only by expert and extensive blending-which ispossible because of the experience and the hugestorage facilities of the Pabst company-can a normin the taste of a beer be maintained.

Agricultural Insecticide Co., Inc., Belle Glade,Fla., manufacturers of Super-Mineral ite, declare theproblem of fungus and nutritional disease controlis approached from a different angle in its newturf fungicide, Super-Mineralite.

The formula of the product is based <?n theoriginal Mineralite formula for farm crops, whichhas 10 years of extensive experimentation on alltypes of plant life behind it. Experiments havebeen conducted as far north as Canada and as farsouth as Santa Domingo. Many of the country'sleading course superintendents have experimentedextensively with Super Mineralite.

Super Mineralite is presented as a product con-taining many of the lesser-known, rarer elements,blended. The mercury content of the product iscomparatively low, but the manufacturers claim

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