the science behind a high-performing website
TRANSCRIPT
Copyright © 2016 Leonardo Worldwide Corporation
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The Science Behind a High-Performing Hotel WebsiteDecember 8, 2016
Darlene Rondeau, VP, Best Practices, Online Merchandising, LeonardoNaveen Nawaz, UX Manager, Leonardo
Technical Difficulties?Contact
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Copyright © 2016 Leonardo Worldwide Corporation
Darlene RondeauVice-PresidentBest Practices, Online MerchandisingLeonardo
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@darlenerondeau
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Naveen NawazUX ManagerLeonardo
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linkedin.com/in/naveen-nawaz
vizlly.com
The Goal of Your Hotel Website
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of hoteliers said their biggest challenge was driving direct website
conversions*
Your website should be your most
profitable marketing channel
It should convert lookers into bookers
*Leonardo Poll, 2016
60%
When Engineering and Web Design Converge
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Chao Liu (Microsoft Research) found that the time users spend on a webpage follows a Weibull distribution
A large number of people bounce, but the small number remaining stay longer
If you can convince them to stay past 30 seconds, they will stay even longer
Average Time On Webpage Just Under One Minute
Nielson Norman Group
65% of us are visual learners High-quality images capture attention 60% of OTA bookers will visit your
hotel website before booking through an OTA Triptease, 2016
Images, language, rich-text descriptions, videos all matter
Content That Sticks
We ProcessVisuals Up To
60,000 Times Faster
Than Text
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People distrust online purchases due to data theft Only 8% of people are comfortable sharing financial details
and completing financial transactions online NCC Group, 2014
Alleviate fears with “confidence icons” on your website
Booking Abandonment & Conversions
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81% of online travel bookings are abandoned each year, worth nearly
$1.78 Trillion! SalesCycle, 2014
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Booking Abandonment & Conversions
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Phocuswright, 2016
Frustrating checkout process also leads to
booking abandonment
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Mobile has overtaken desktop in web browsing (51.3% vs. 48.7%) StatCounter, 2016
52% of online travel bookings in the US will be made on mobile devices in 2016 Skift, 2015
Google Announcements April 2016: Rewarding mobile-friendly
websites with higher rankings October 2016: Moving to mobile-first index
in the coming months
Mobile is Everything
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Questions & Discussion
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It’s a Wrap
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Connect With Us!
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leonardo.com1.877.593.6634@VFMLeonardo blog.leonardo.com
[email protected]/in/naveen-nawaz
Naveen NawazDarlene Rondeau