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1 www.freshnetworks.com The science of social Matt Rhodes, Strategy Director 9 May 2012 @mattrhodes How to analyse and optimise your campaigns to increase ROI

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'How to Analyse & Optimise Campaigns to Increase ROI.' Presented at 'The Science of Social' webinar on May 9th 2012 by Matt Rhodes - Fresh Networks.

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Page 1: The Science of Social

1

www.freshnetworks.com

The science of social

Matt Rhodes, Strategy Director

9 May 2012

@mattrhodes

How to analyse and optimise your campaigns

to increase ROI

Page 2: The Science of Social

www.freshnetworks.com www.freshnetworks.com

A problem with social media ROI is people just

don’t know where to start

Page 3: The Science of Social

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Measure different things for different reasons

Need to establish

metrics and targets

at three different

levels Business Executives Business Metrics

Revenue, Reputation, NPS

Business Stakeholders Engagement data

Share of Voice, Resonation, WOM, Support Response,

Insights Intake

Community managers and Agencies

Social Media Analytics Clicks, Fans, Followers, RTs,

Views, Check-Ins

• Model business benefit

• Tie into existing measures

• Understand success for

each activity

Page 4: The Science of Social

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The ROI Case: Business Metrics

Page 5: The Science of Social

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Facebook is the 2nd

biggest driver of traffic

to the ecommerce store.

Higher basket value.

Page 6: The Science of Social

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A new route to continuous

engagement with a

hard-to-reach audience.

DesignSpark is at the centre

of a shareprice upgrade to

the RS Components business.

Page 7: The Science of Social

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The day-to-day: Engagement Metrics

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Mobilising teams across Europe.

Creating common purpose,

brand and measurement

frameworks

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A year’s worth

of Facebook

interactions in 4 days

Page 10: The Science of Social

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FreshNetworks

Kingsbourne House

229 – 231 High Holborn

London, WC1V 7DA

T: +44 (0)207 692 4376

E: [email protected]

W: www.freshnetworks.com

@FreshNetworks

Get in touch

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© Copyright FreshNetworks 2012