the science of social
DESCRIPTION
'How to Analyse & Optimise Campaigns to Increase ROI.' Presented at 'The Science of Social' webinar on May 9th 2012 by Richard Jones - Engage SciencesTRANSCRIPT
EngageSciences
1 We do a lot of campaigns
1000s of campaigns have been initiated using our platform.
2 Think of us as the enabler
“EngageSciences allows us to create and manage multiple campaigns simultaneously with limited resource The mixture of campaign types and frequently refreshed content helps to keep users engaged” Chris Howard, Director Online Marketing, Play.com
3 More fans is just the start
30K
300K
Facebook Fans
TimelineJanuary 2011 January 2012
Play.com Amazon UK
Play.com implement EngageSciences
Fan Acquisition
Engagement
Amplification
Commerce Activation
$
4 You need a strategy
Goals
Engagement
Reach
Advocacy
Loyalty
Data
Results.
Questions? 5 What should you report on?
6 Is a campaign view enough?
Being able to execute a social campaign is only the beginning We create a record for every fan who interacts with your campaigns, so you can understand who they are over time and the conversions they drive amongst their friends. It is a goldmine of data that can be used to drive marketing on other channels
EngageSciences