“The Science of Social Media”

HMR Marketing Solutions October 5, 2012

Where Would You Like To Be in 6 Months?

* Erin’s case study here: http://www.businessesgrow.com/2012/10/04/case-study-using-social-influence-to-build-a-personal-brand/

*

Great Time to Be a Marketer

“… a social media expert is anyone with

a keyboard and a twitter account …”

Perception vs. Reality: … “The Intern” Phenomenon

Technology can amplify a good marketing idea* …

* But can’t save a boring one …

VS.

Case Study: Tesco (South Korea)

Social Media: Two Approaches*

*Feel Good /“Intuitive”, vs. Data-Based

The Science of Social Media

How good is your gut?(Quiz: Play along …)

Facebook: Best Post Type*?

A: *Photos perform best

Facebook: How long*?

A: *very short, or very long

Facebook: When to post for “likes*”?

A: *Weekends are best

Facebook: When to post for “shares*”?

A: *Best response in pm

Facebook: How often to post*?

A: Every other day … but notone size fits all …

A: * 6 - 8th grade level

Facebook: Grade Level*?

Facebook : Positive, Negative, or Neutral Posts?

A: *Have an Opinion!

On Facebook, Use “I or Me*”?

A: *on Facebook, it can be all about you

Who, Why, When, How Often?

Why Blog?

Source:2011 MARKETING SHERPA BENCHMARK SURVEY

How Many Blog Posts to Drive Traffic?

A library of blog posts (> 52 posts)

SOURCE: SOCIAL MEDIA EXAMINER/HUBSPOTA: *library of 50+ posts

How Often Should You Post*?

More frequent blog posts (2-3x/wk)

SOURCE: SOCIAL MEDIA EXAMINER/HUBSPOT*A: post 2-3x per week

When Should You Post?Weekends: more blog comments …

When Should You Post?Weekdays… more RT’s!

Tweets: What’s the ideal length?

*A: 120 – 130 characters

How Often Should You Tweet?

A: Tweet a lot! (up to 21x/day)

What’s the Ideal Frequency of Tweets*?

*A: 1x per hour (buffer them)

Should You Ask For A RT*?

*A: Always tell people what you want them to do … ”Please RT”

To get a RT, Should You include a Link?*

*A: include a link

Role of @ Replies in Retweets?

*A: @ replies are important, but don’t drive RT’s

For Clicks, where should the link go?

A: Links approx. 25% way thru

“ME, ME, ME => Fewer Followers

Sentiment: Upbeat/Positive

Do Website Pop Ups Work?*!

*A: yes, they do! (from Which Test Won )

Email: When to Re-contact a New List Subscriber?

A: 1st 3 days after subscribing

BIG DATA:Websites, emails, and more …

20 Things Every Graduating Marketing Student Needs to Know*

2. Big Picture, “Context”

1. Learn Skills, not Tools

*http://blog.hubspot.com/blog/tabid/6307/bid/32877/20-Things-Every-Graduating-Marketing-Student-Needs-to-Know.aspx

Your Career: What Next?

Your Career: Turn SM Tools => Opportunities

Your Career: Be Appropriate

Connect with me!

Rhonda Hurwitz … @rhondahurwitz on

Rhonda Hurwitz: Background