The Second Annual

Media Convergence ForumMarketing strategies for the digital age

October 28th 2008The Pierre HotelNew York City

Founding sponsor: Supporting organisations:

The Second Annual Media Convergence ForumMarketing strategies for the digital age

The changing digital landscape: Adapt or perishThe rapid expansion of media combined with the simultaneous converging of marketing channels used to reach audiences has had an immense impact on the delivery of messages.With the addition of some 50,000 new blogs a day and satellite and cable systems carryinghundreds of channels, the idea of "mass media" seems as outdated as the afternoon newspaper.Consumers and businesses today interact with media in radically different ways than just a yearago. Driven by new technology, these trends are changing the role that marketers play in theirorganisations and the way they reach audiences.

The Media Convergence Forum will examine how marketing executives can produce a return ontheir investments using strategies that involve content distribution and branding across multipleplatforms.

Key issues to be discussed include:� Redefining the CMO: the marketer's strategic role in the organisation and the new skills

required in the era of media convergence.

� Successfully engaging customers: using various techniques including community-based platforms that inform and entertain simultaneously.

� The future of media: how can marketers utilise a combined digital and traditional media strategy to produce blockbuster results?

� The business of B2B: how should B2B marketers integrate offline and online marketing for maximum ROI?

Who should attend? Aimed specifically at a senior corporate audience, the forum will provide insights, freshthinking and unmatched networking opportunities to chief marketing officers, presidents,

SVPs/EVPs and directors responsible for:

� Advertising� Brand Management� Corporate Communications

� E-Commerce� Global Marketing� Integrated Marketing

� Marketing Communications� New Media� Strategy Marketing/Planning

Confirmed speakers to date include:

Sandy Angevine Senior Vice-president of Marketing Automatic Data Processing (ADP)

Larry Promisel Vice-president, E-Commerce Barney's New York

Russ Klein President, Global Marketing, Strategy and Innovation Burger King

Gian Fulgoni Chairman comScore

Julia Hood Editorial Director DMNews

Jeffrey Hayzlett Chief Business Development Officer Eastman Kodakand Corporate Vice-president

Andreas Kluth San Francisco Correspondent The Economist

Nicholas Utton Chief Marketing Officer E*Trade Financial

Mark Colombo Senior Vice-president, Digital Access Marketing FedEx Services

Joe Celia Global Chairman and Chief Executive Officer G2

Liz Cahill Vice-president of Marketing and Communications Lee Jeans

Jeff Berman President of Sales and Marketing MySpace

Paul Gerbino Publisher, Industrial Newsroom ThomasNet

John Stratton Executive Vice-president and Chief Executive Officer Verizon Communications

October 28th 2008The Pierre Hotel • New York City

John Stratto

n

Verizon

Communicatio

ns

Liz Cahill

Lee Jeans

Mark Colombo

FedEx Services

Jeff Berm

an

MySpace

Joe Celia

G2Russ Klein

Burger King

Nicholas U

tton

E*Trade Financia

l

Tuesday October 28th 2008

8.00 am Registration and continental breakfast

8.30 am Chairman's welcome and opening remarks Andreas Kluth, San Francisco Correspondent, The Economist

8.45 am Keynote: The marketer's dilemmaToday's global consumers interact with media and advertisers in constantly changingways and it is becoming ever more difficult to reach audiences. Marketing strategies nowmust take into account relentless dispersal and shifts of readers, viewers and visitors.What is the right strategy to maximise marketing effectiveness? What is the best way toleverage online dialogue and advertising? And most importantly, what is the right mediamix for the modern marketer?

John Stratton, Executive Vice-president and Chief Marketing Officer, Verizon Communications

9.30 am Making the transition: Redefining the role of the CMO Media convergence presages new skills. New communication channels provide excitingmessaging and opportunities to extend your reach. To remain effective, today's marketingleaders must understand and master the changing marketing communications landscape.CMO's steeped in traditional media methods must adapt or perish. What critical skills and relationships do CMOs need to thrive in today's multi-platform environment?

Panelists:Russ Klein, President, Global Marketing, Strategy and Innovation, Burger KingJeffrey Hayzlett, Chief Business Development Officer and Corporate Vice-president,Eastman KodakNicholas Utton, Chief Marketing Officer, E*Trade FinancialModerator: Joe Celia, Global Chairman and Chief Executive Officer, G2

10.30 am Break

11.00 am Business-to-business for the digital ageIt's not all about the consumer. B2B marketing for the digital age continues toevolve just as quickly. How are B2B marketers evolving their strategies to claim newbusiness, retain existing clients and turn up the temperature on ROI? What onlineand offline strategies are being used to capture global market share?

Panelists:Sandy Angevine, Senior Vice-president of Marketing, Automatic Data Processing (ADP)Mark Colombo, Senior Vice-president, Digital Access Marketing, FedEx ServicesPaul Gerbino, Publisher, Industrial Newsroom, ThomasNet

The Second Annual Media Convergence ForumMarketing strategies for the digital age

12.00 pm Case study: Successfully engaging customersWith the emergence of the Internet, marketing has become a two-way proposition. In this case study, you'll hear how one marketer successfully built a brand and customer base by effectively engaging audiences using various “conversational” techniques including community-based platforms that simultaneously inform, providevalue and entertain.

Liz Cahill, Vice-president of Marketing and Communications, Lee Jeans

12.45 pm Luncheon

2.00 pm Metrics that matter: Profiting from a sea of informationThere is an old marketing axiom that says “if you can't measure it, forget it.” Whilemeasurement can still be a challenge in the digital era, it's now more about what totrack rather than how to track it since virtually everything online can be measured. In this session, experts will address the best ways to put value on online activity andgauge ROI from digital media efforts.

Panelists:Gian Fulgoni, Chairman, comScoreJulia Hood, Editorial Director, DMNewsLarry Promisel, Vice-president, E-Commerce, Barney's New York

3.00 pm Endless chatter? Marketing and social networking. Special interviewThe debate is joined. Some contend that social networking is the future of marketingand advertising. Others declare that its importance has nearly peaked. In this specialinterview, Jeff Berman, President of Sales and Marketing, MySpace, will explore successful campaigns, give his take on the future of social networking, answeringquestions posed by a technology analyst from The Economist about its viability overthe next five years and beyond.

Jeff Berman, President of Sales and Marketing, MySpace

3.45 pm Break

4.00 pm New landscapes: The future of mediaThe marketer is the agent of change: On-line advertising spending is growing rapidlywhile print and broadcast ad spending are way down. With Web sites, mobile devicesand even videogame consoles now offering plenty of opportunities for messaging andaudience engagement, how should “old” media keep their audience—and the loyaltiesof the corporate marketer? Most importantly, what is the right balance of traditionaland new media for marketers?

5.00 pm Closing remarks and adjournment

5.30 pm Cocktail reception hosted by G2

© The Economist Intelligence Unit 2008. Economist Conferences reserves the right to alter the programme if necessary.

October 28th 2008The Pierre Hotel • New York City

Why you have to be thereNo other marketing event promises the Forum’s powerful blend of high-profile speakers,unparalleled networking opportunities with peers and incisive contributions from Economist Group experts.

If you are serious about staying at the top of your game, keeping pace with changes, redrawing the global marketing landscape and making connections with high-profile marketers, you need to be there.

The Second Annual Media Convergence ForumMarketing strategies for the digital age

�Testimonials from the last Media Convergence Forum

A great use of my time…informative…stimulating…worthwhile.Director, Media, Rogers Communications

This was an excellent conference for stimulating ideas, ways I can apply new media for my company's communications.Vice-president, Corporate Communications, Quintiles Transational �Definitely worthwhile—great panel of speakers. Programme movedalong nicely and was well organized.Director, Strategic Planning, The New York Times

Registration form

On-line bookingRegister online at: www.economistconferences.com

E-mailE-mail your details to: americas_customerservice@economist.com

FaxComplete the details on this form andfax to: (1.212) 245 6413

TelephoneReserve your place by telephone(1.212) 554 0605

MailEconomist Conferences111 West 57th StreetNew York, NY 10019

5

4

3

2

1

Five easy ways to register

E. ConfirmationI do not wish to receive communication from:

Economist Conferences

Other Economist Group Companies

External Companies

I do not wish to receive e-mails about new events and offers from Economist Conferences.

I confirm that I:

(a) have read and accepted the EconomistConferences’ substitution/cancellationpolicy (see above).

(b) am authorised to sign this document onbehalf of the above company.

Date

Signature

YES! Please register me for The Second Annual Media Covergence Forumon October 28th 2008 in New York City.

A. Delegate detailsDr Mr Mrs Ms

B. Organisation details

C. Pricing detailsFee for corporate marketing executives US$1,195 per personFee for executives outside the marketing function US$4,995 per personand representatives from business service companies and solution providersRoundtable documentation only US$295 per copyEarly registration discountReserve your place by September 29th 2008 and save US$200 off the delegate fee. Those executives outside the marketing function and representatives from business service companies and solution providers will save US$500 off the regular fee of US$4,995.

D. Payment methodsCredit Card (check as appropriate) American Express Amex Visa Mastercard

Name on credit card

Authorised amount in US$

Number Expiry date

Cheque (made payable to ”Economist Conferences”)

Fax:Telephone:

Zip code:Town/State:

Address:

Address:

Organisation name:

Email:

Job Title:

First Name:

Surname:

An Economist Group business

The Second Annual Media Convergence Forum: Marketing Strategies for the Digital AgeOctober 28th 2008, The Pierre Hotel, New York City

SPECIAL OFFERS• DMNews subscribers receive a $150 discount to the event.• MENG members receive a $150 discount to the event.• International Advertising Association members receive a $100

discount to the event.These discounts can be combined with the early registration discount, but they can not be combined with one another.

Venue detailsThe forum will take place at The Pierre Hotel in New York City.Should you require overnight accommodations rooms havebeen reserved at the nearby Helmsley Park Lane Hotel at apreferential rate of $499 single/double (plus applicabletaxes). This rate is applicable until Monday September 29th2008. Please book your room directly with the hotel andstate that you are a delegate of Economist Conferences.

The Helmsley Park Lane Hotel36 Central Park SouthNew York, NY 10019Tel: (1.212) 521 6640Web: www.helmsleyparklane.com

Forum documentationDocumentation includes the programme, copies of available speaker presentations and speaker biographies.As a participant, you will receive full documentation at theForum. If you are unable to attend, you may purchase theForum documentation for a fee of US$295. To place anorder, please complete and return the attached form, or call (1.212) 554 0605.

Sponsorship opportunitiesIf you are interested in discussing sponsorship and exhibition opportunities for this or other events, pleasecontact Emma Cunis, Director of Business Development, at (1.212) 641 9848 or emmacunis@economist.com

Media informationThere are a limited number of press passes available. For more information please contact Jamie Israel at(1.212) 698 9753 or jamieisrael@eiu.com.

Substitution/cancellation policyPayment must be received prior to the event in order to guarantee your place. If you are unable to attend the conferencefor any reason, you may make substitutions at no extra charge,but we would appreciate prior notice. If you cancel at least 21days prior to the conference, an administration fee of 20% will bepayable. If full payment has already been made, the balance (lessthe administration fee) will be refunded. If your cancellationnotice has NOT been received at least 21 days prior to the day ofthe conference, you will be liable for payment of the full fee andwill not be entitled to any refund. We reserve the right to acceptor reject delegates at our discretion.

Data protection noticeEconomist Conferences is an Economist Group company. Wewould like to keep you informed of Economist Group productsand, occasionally, to allow other reputable companies to contact you. Choices regarding such communications are onthe registration form. Economist Conferences and its suppliersprocess customer data for the purpose of customer analysisand product development. Economist Conferences and TheEconomist Group operate from offices worldwide. Steps havebeen taken to ensure that consistently high standards of dataprotection are used in regional offices.

Registration information

At a glancePricing details:

Fee for corporate marketing executives: US$1,195 per person

Fee for executives outside the marketing function and representatives from business service companies and solution providers: US$4,995 per person

Roundtable documentation only: US$295 per copy

Date: October 28th 2008

Timing: 8.00 am-6.30pm

Venue: The PierreFifth Avenue @ 61st StreetNew York, NY 10021

Tel: (1.212) 940 8111

Web: www.tajhotels.com/pierre

The fee for the forum covers your attendance, full documentation, meals and refreshments. When you register, you will receive a noticeof confirmation and a copy of your invoice. Please note that we must receive payment prior to the event to guarantee your place.

Early registration discountReserve your place by September 29th 2008 and save US$200 off the delegate fee. Those executives outside themarketing function and representatives from business service companies and solution providers will save US$500off the regular fee of US$4,995.

Special offers• DMNews subscribers receive a $150 discount to the event.• MENG members receive a $150 discount to the event.• International Advertising Association members receive a $100 discount to the event.

These discounts can be combined with the early registration discount, but they can not be combined with one another.