Title  Area  

The  Social  Rela,onship  Intelligence  Pla4orm    

#SocialWOM

Devon WijesingheCEO of Insightpool

@DevonWijesinghe

Speaker

Co-founded Insightpool in 2012, and has led the company from two to 60+ employees, acquired a Silicon Valley start-up, Next Principles, and is currently revolutionizing marketing and sales across social. 

#SocialWOM

>Why Marketers Should Care about Word of Mouth Marketing  >How to be Successful with Word of Mouth Marketing  >How to Measure WOM to Win over your Sales Team

#SocialWOM

Title  Area  

Why Marketers Should Care About

Word of Mouth Marketing

#SocialWOM

“According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising.”

#SocialWOM

Why WOM over traditional forms of Advertising?

#SocialWOM

Your WOM Index Matters#SocialWOM

What is your WOM Index?#SocialWOM

“WOMMA and AMA study shows that 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing, but only 6% say they have mastered it.”

#SocialWOM

How to be Successful with Word of Mouth

Marketing

#SocialWOM

Collecting vs. Connecting  #SocialWOM

Instead of just collecting social media fans, brands have to connect with them

Understanding and Identifying Relevant Audiences  

#SocialWOM

#SocialWOM

Segmenting Relevant Audiences to engage  •  Interest  •  Demographics  •  Stages  of  influence  

Engaging Influential members to drive

demand and referral Traffic  

#SocialWOM

Drive Positive Sentiment  

#SocialWOM

#SocialWOM

#SocialWOM

Title  Area  

How to Measure WOM to win over your Sales Team

#SocialWOM

Prove the value of WOM Index  

#SocialWOM

Turning influencers into advocates and advocates

into customers  

#SocialWOM

Referral business = leads  

#SocialWOM

Q & A

#SocialWOM

Title  Area  

Thank You!

#SocialWOM