the secret sauce of dota 2: crowdsourcing and crowdfunding
TRANSCRIPT
![Page 1: The secret sauce of Dota 2: crowdsourcing and crowdfunding](https://reader036.vdocument.in/reader036/viewer/2022062822/5881b5091a28abdd348b5ee5/html5/thumbnails/1.jpg)
The secret sauce of
Crowdfunding and crowdsourcing
![Page 2: The secret sauce of Dota 2: crowdsourcing and crowdfunding](https://reader036.vdocument.in/reader036/viewer/2022062822/5881b5091a28abdd348b5ee5/html5/thumbnails/2.jpg)
MOBA genre ARPU• Dota 2: $1.54• Heroes of Newerth: $1.48• League of Legends: $1.32 (still by far the most successful in
total revenue)
(average revenue per monthly user, according to SuperData Research, 2014)
![Page 3: The secret sauce of Dota 2: crowdsourcing and crowdfunding](https://reader036.vdocument.in/reader036/viewer/2022062822/5881b5091a28abdd348b5ee5/html5/thumbnails/3.jpg)
Why is Dota 2 at the top?• It is even giving everything gameplay-related away for free!• More hardcore, maybe?• Crowdfunding and crowdsourcing!
![Page 4: The secret sauce of Dota 2: crowdsourcing and crowdfunding](https://reader036.vdocument.in/reader036/viewer/2022062822/5881b5091a28abdd348b5ee5/html5/thumbnails/4.jpg)
Crowdfunding of tournaments and teams• In the past 2 years, more than $32 million of Dota 2
tournament prize pools have been crowdfunded – dwarfing the over $8 million that has been provided by the organizers• Example: The International 5 compendium, sales of over $67
million, 25% went to the prize pool of the tournament• Professional teams have a chance to get their branded
cosmetic items, such as HUD bundles, up for sale in the game store• Compare to: Smite crowdfunded $2 million to its world
championship prize pool in 2014, making it the third-largest esports tournament of the year. Not bad for a clearly smaller title!
![Page 5: The secret sauce of Dota 2: crowdsourcing and crowdfunding](https://reader036.vdocument.in/reader036/viewer/2022062822/5881b5091a28abdd348b5ee5/html5/thumbnails/5.jpg)
Crowdsourcing of content• It is possible for anyone to create new cosmetic items and upload
them to Valve’s workshop for potential inclusion into the game – and if selected, for a share of the profits generated from that item• This business model enables Valve to include much more items
to cover any possible taste – more sales!
![Page 6: The secret sauce of Dota 2: crowdsourcing and crowdfunding](https://reader036.vdocument.in/reader036/viewer/2022062822/5881b5091a28abdd348b5ee5/html5/thumbnails/6.jpg)
Conclusions• Crowdfunding gives purchases more purpose, making them
about something more than just buying pixels on a screen• Crowdsourcing enables the creation of much more content to
cover any possible taste• Combined, they form the basis of a different take on
monetization