T H E S E C R E T T O D I G I TA L M E D I C A L

M A R K E T I N G : G I V E Y O U R

PAT I E N T S W H AT T H E Y WA N T

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It's no secret that the key to success in the world of digital medical marketing involves giving patients exactly what they want, when they want it and HOW they want it. Studies have shown that more and more people are now turning first to the Internet so that they can properly self-diagnose BEFORE they actually schedule an appointment with their primary doctor.

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G I V E PA T I E N T S E X A C T LY W H A T T H E Y W A N T

✓ Studies have shown that an incredible 51% of patients say they feel that a doctor is both more reputable and they feel more valued when that doctor uses social media, blogs and similar techniques.

✓ Roughly 44% of people who find physicians, private practices and other healthcare professionals on mobile devices scheduled an appointment THE SAME DAY. This means mobile friendliness is now more integral than ever.

U N D E R S TA N D I N G E X A C T LY W H A T T H O S E PA T I E N T S A R E L O O K I N G F O R R E Q U I R E S Y O U T O TA K E A D E E P E R L O O K I N T O T H E I R U S A G E H A B I T S :

HEALTHCAREMARKETINGGROUP.COM800-258-0702

✓ Social media power doesn't end there - 90% of adults in the United States say that they trust medical information shared by their peers on social media networks.

U N D E R S TA N D I N G E X A C T LY W H A T T H O S E PA T I E N T S A R E L O O K I N G F O R R E Q U I R E S Y O U T O TA K E A D E E P E R L O O K I N T O T H E I R U S A G E H A B I T S :

HEALTHCAREMARKETINGGROUP.COM800-258-0702

✓ A full 41% of people say that social media has influenced their selection of a healthcare provider in some appreciable way.

✓ Additionally, studies have indicated that when a healthcare company uses blogging as a medical marketing tactic, they see an astounding 55% increase in website traffic.

U N D E R S TA N D I N G E X A C T LY W H A T T H O S E PA T I E N T S A R E L O O K I N G F O R R E Q U I R E S Y O U T O TA K E A D E E P E R L O O K I N T O T H E I R U S A G E H A B I T S :

HEALTHCAREMARKETINGGROUP.COM800-258-0702

Based on these proven user activities, it's easy to see why digital marketing techniques like branding, blogging, social media integration, mobile friendliness, video marketing, content marketing and more are so important to the success of healthcare organizations around the country and in the entire world.

The patients themselves are still looking for the same medical information, but they are now doing it in unique and innovative ways.

HEALTHCAREMARKETINGGROUP.COM800-258-0702

T H E P O W E R O F M A R K E T I N G I S U N D E N I A B L E

As medical marketers, it is our duty to leverage the power of all these techniques and more to your advantage in order to help create the best possible experience for all patients involved in your medical practice.

Contact HealthCare Marketing Group at 800-258-0702 or visit our website HEALTHCAREMARKETINGGROUP.COM to learn more about the powerful secrets of digital medical marketing, and how we can help you give your patients exactly what they want.

HEALTHCAREMARKETINGGROUP.COM800-258-0702

C O N TA C T U S T O D A Y !