The Secret to Hiring the Best Digital Marketing Agency

By :- Amanda Spencer

It is a constant struggle to choose the right digital marketing agency, something internal marketing teams probably know all too well. Putting full trust in the wrong agency always ends disastrously as many marketing teams have probably discovered after being put to the axe. What marketing departments fail to do when outsourcing, is to focus on the failings on the teams that they are considering to hire, instead choosing to focus on the agencies’ strengths; a very fatal mistake. To avoid going through the same mistakes that others have often committed to the peril of their careers, you could follow a few foolproof strategies that always do the trick.

Focus on the story that the agency’s website tells

When making your decision it is very important to go through an agency’s website before picking up your phone to call them. It is often the case, that an agency outlines their competencies more strongly and tend to skip their weaknesses albeit intentionally. Looking at them will give you an idea of what each agency can do best for you. It will also work to save you a lot of time and disappointment because you all know how convincing salespeople can be, especially if their commission is on the line.

Have full disclosure with your current agency

Agencies always listen to what their clients have to say about the services and products partly because they hate to disappoint rather than deceive you. It is important therefore to set your expectations and inform the agency about them from the word go, before even asking them if they can fulfill them. It helps to take the pressure off and then you can know for sure if they are on board or not.

Do some research There are numerous sites that can help you gain an in

depth insight on the experiences of others who have used the many agencies that you are looking into. This will help you answer the question about who you can trust. You can even take it a step further even by looking at reviews online and other data that you can get your hands on. It will help you make an informed decision.

Countercheck given references It is a common practice to check and engage the

mentioned references whenever you are hiring an employee; so it wouldn’t be much different when you are hiring an agency. It is just as important to authenticate the details they have given you before you go ahead and sign on the dotted line. Be keener to contact both the old and recent references. This way you can personally talk with the people who worked with the agency and know the challenges and triumphs they encountered.

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