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the secret to fundraising: growth marketing

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The Secret to Fundraising bit.ly/lulac2012

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Page 1: The Secret to Fundraising: Growth Marketing

The Secret to Fundraising

bit.ly/lulac2012

Page 2: The Secret to Fundraising: Growth Marketing

The Secret to Fundraising

bit.ly/lulac2012

Take note of this link

Page 3: The Secret to Fundraising: Growth Marketing

The Secret to Fundraising

bit.ly/lulac2012

Take note of this link

@BrianCurliss

Page 4: The Secret to Fundraising: Growth Marketing

Why Listen to Me?

bit.ly/lulac2012

Progress Bar:

Page 5: The Secret to Fundraising: Growth Marketing

I know how to make $$$

bit.ly/lulac2012

Progress Bar:

Page 6: The Secret to Fundraising: Growth Marketing

Why Listen to Me?

$100,000

bit.ly/lulac2012

Progress Bar:

Page 7: The Secret to Fundraising: Growth Marketing

Why Listen to Me?

$100,000

$1,100,000

bit.ly/lulac2012

Progress Bar:

Page 8: The Secret to Fundraising: Growth Marketing

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Progress Bar:

Page 9: The Secret to Fundraising: Growth Marketing

LULAC $$$ too!I know how to make

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Progress Bar:

Page 10: The Secret to Fundraising: Growth Marketing

How?the Secret to Fundraising...

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Progress Bar:

Page 11: The Secret to Fundraising: Growth Marketing

How?the Secret to Fundraising... Growth

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Page 12: The Secret to Fundraising: Growth Marketing

If a tree falls in a forest...

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Page 13: The Secret to Fundraising: Growth Marketing

Be seen. Be heard.

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Page 14: The Secret to Fundraising: Growth Marketing

Get Involved. Involve Others.

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Page 15: The Secret to Fundraising: Growth Marketing

Get Involved. Involve Others.

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Page 16: The Secret to Fundraising: Growth Marketing

Choose great leaders!

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Deliver value.

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Page 18: The Secret to Fundraising: Growth Marketing

The Secret to Fundraising

Marketing for Growth

So we are here to learn:

bit.ly/lulac2012

Page 19: The Secret to Fundraising: Growth Marketing

Marketing for Growth

So we are here to learn:

Let’s talk about:

bit.ly/lulac2012

Page 20: The Secret to Fundraising: Growth Marketing

Funky Metrics

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Funky Metrics

Signups

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Funky Metrics

Signups

Fundraising

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Page 23: The Secret to Fundraising: Growth Marketing

Funky Metrics

Signups

≠ Fundraising

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Page 24: The Secret to Fundraising: Growth Marketing

Signups

????

Fundraising

Phase 1:

Phase 2:

Phase 3:

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Page 25: The Secret to Fundraising: Growth Marketing

Signups

Retention & Growth

Fundraising

Phase 1:

Phase 2:

Phase 3:

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Page 26: The Secret to Fundraising: Growth Marketing

Retention &

Growth

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Page 27: The Secret to Fundraising: Growth Marketing

Retention &

Growth

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Page 28: The Secret to Fundraising: Growth Marketing

What can I do?

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Page 29: The Secret to Fundraising: Growth Marketing

Map out and track LULAC!

What can I do?

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Intrinsic Values

Page 34: The Secret to Fundraising: Growth Marketing

1929

?bit.ly/lulac2012

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1929

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Page 37: The Secret to Fundraising: Growth Marketing

To grow, share with others why they should join; not what they are

joining.

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Page 38: The Secret to Fundraising: Growth Marketing

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Page 39: The Secret to Fundraising: Growth Marketing

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Page 40: The Secret to Fundraising: Growth Marketing

Don’t micro-manage.Let LULACers have

ownership in LULAC.

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Page 41: The Secret to Fundraising: Growth Marketing

Tools for Retention & Growth

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Page 60: The Secret to Fundraising: Growth Marketing

Ideas:Onboarding

experiment incentivize referrals

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Page 61: The Secret to Fundraising: Growth Marketing

Give Me Questions!Q & A

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