the secret sauce of social media fundraising
DESCRIPTION
Social media for nonprofits presentation.TRANSCRIPT
Social Media for Nonprofits July 14, 2011
“The Secret Sauce of Social Media Fundraising”
In the Next 20 Minutes…
You’ve Built an Online Community…
Secret Sauce Rule #1: Build Community
• Communicate Regularly • Ask Questions, Answer Questions • Send great media • Give them what they want • Give recognition your most active supporters
Causes: Who We Are Largest platform for activism and cause-minded people on the internet
• 150 million people have joined a cause
• 500,000 causes about every topic – local, global, spanning issue areas, half are fundraising
• 17,000 nonprofit partners
• $30,000 in donations every day – over $35 million total
Founders: Joe Green & Sean Parker
• Sean co-founded Facebook, Napster, and Plaxo
• Joe founded Essembly.com, the first political social network
• Consumer Internet + Grassroots Organizing
Secret Sauce Rule #2: Give the People What They Want
• What am I donating to? • Why does my donation matter? • Why now?
What we know works Ø Tangible impact Ø Storytelling Ø Inspiring videos and photos Ø Peer-to-peer fundraising
Causes Fundraising Projects
Why Is This Effective?
1. Tested, customizable, and easy donation pages 2. The “Big Donor Experience”
3. Peer-to-peer fundraising through Facebook 4. Easy Promotion: Unique URL, Facebook Page &
Causes integration
Customized Donation Page
Making it Social – News Feed
“Tell your friends why they should donate too”
Making it Social – Facebook Requests
The “Big Donor Experience”
Automatic Thank-You Note
Nonprofit Tools for Tracking & Follow-Up
Download Donor Contact Information
Email Donors
http://nonprofits.causes.com
Secret Sauce Rule #3: Cross-Channel Promotion, and a lot of it
Website Email
Blog
Facebook Page Twitter
Cause Community
On Facebook Pages
Messages to Facebook Page Followers
Secret Sauce Rule #4: Create Excitement and Momentum
Ø Launch! Start your Project at www.causes.com/donate • Video about why your project matters
• Profile someone who donated
Ø Half-way there! • Video from you saying why you care
• Profile someone who will be impacted by the project
Ø $500 to go!
Ø FUNDED! THANK YOU!
Ø Update #1 Ø Update #2
Case Study: Trees, Water + People
Successful Causes Fundraising Projects
Thank you!
Become a Nonprofit Partner at http://nonprofits.causes.com
And contact our Nonprofit Services Team: [email protected] and http://exchange.causes.com