the secrets career design - by

the secrets of career design by www.bobpanic.com

How to LinkIn? The Secrets of Career Design Augmentation and

Skills Marketing by www.bobpanic.com

1 CAREER DESIGN VS. JOB SEARCH

The internet is filled with articles and research on all forms o

My aim with this Career Design focused whitepaper is to get you to think a little different about

job searching and introduce the concept of what I call Career Design Augmentation.

Who am I? Just got to www.bobpanic.com but in a nutshell I am an independent consultant, a

solutionary, an individual who invests in my professional social profile and my personal career

I love to help my clients and connections. This is my thanks for their support

I get asked all the time about my web page, LinkedIn profile, job search, work drivers, life philosophy

and business deliverables.

This eBook is a short snapshot into what it takes to invest in your career and to contribute, not just

, but to your chosen industry.

This eBook covers what you should aim to do to manage your career design or even re-design your

professional service and industry focus but there are a few secrets not even I can publically discuss,

however those who I professionally mentor know the powerful secrets I can

I am neither going to agree or disagree with any article or suggestion written about job hunting.

Most are written by those who work as recruiters or in HR. Many books have been written and much

has been said.

The end result: there is no right or wrong.

Do your research on power words and resume formatting or if you have a bit of spare cash splash

out on a professional writer for your resume But before you spend your heard earned money on

getting others to do your work, I want for you to seriously think about the following:

You have to have every element active in this article, writing blogs, articles and

whitepapers is not for everyone. But aim to follow the guide to creating your profile that reflects

what you do, what you have achieved and what you want out of your career

Aim to develop the ability to empower and educate yourself on varied job searching techniques,

resume styles and how to write your own resume

Unless you are a blue-collar worker, a working class person, a tradesperson, you should take full

control of your career profile and personal advertising using social tools like LinkedIn

forget the simple power of basic human relationships keep the ones you have strong! The

than any social media profile will ever be!
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Learn how to teach yourself! Stop wasting time watching cat videos and learn how to do your

at least exhaust the vast array freely available knowledge, not just on the internet, but in

libraries and even in general conversations and observations of your fellow humans.

Take an active interest in your chosen profession, no room for wall flowers or excuses of

boredom, know your sector, know the players, know the recruitment specialists who work the

room of your chosen career

Read th -

Get a mentor. I have not got to this stage in my career by my own devices or by reading eBooks

such as this. Mentoring is an investment on both parties both in time and money, make the most

of the mentoring moment.

This eBook is my findings, my secrets and my mantra to successful career design, it is no guarantee,

nothing

Bob Panic

2 NETWORKING THE HOLY GRAIL?

Or is it?

-in to 1000 individuals what % of those individuals will, or could, give me a job

or help with my career?

I need to also ask: Do I trust them with my career, and will listening and acting on their advice give

me the career trajectory I need to a) get me out of my current rut or b) get me to where I want to

Unfortunately for the majority job search is a chore, a stressor that is a great pressure along with the

general burdens of life.

Job interviews are sweating salons, perspiration washing our insides with worry and dread. Have you

ever been asked to do a presentation on the spot in an interview? Or sit in front of an interview

panel, glaring eyes, inquisitive questioning and a barrel of thought provoking peering, soul searching

(or moronic) interrogations. Have you ever been asked, out of the blue, what you are currently

-

thought it would be a good, smart arse, question to ask?

This is the job search in modern era. These are the hoops you must jump to just get in the door.

Employers and HR hold a lot of power, and when you are jobless or in need of a break, you will be

I please
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Apparently a good 60 to 70% of jobs are never advertised. 90% of the retail jobs market is filled by

The strangest connections have given me some of the best jobs at the time I needed them the most.

Sure I had to travel far, but the sacrifice is having a pay cheque or falling fowl of creditors.

The best way to manage your career and build a profile of connections is LinkedIn.

The past two years have seen some major improvements to the LinkedIn platform and for someone

such as myself who has used the site for almost 10 years, the depth and complexity (and finally some

good looks) will ensure that this site is the pre-emanate professional social site for many years to

come.

your industry sector, if employers are looking for your skills in a specific location, then guess what?

You should be there! The concepts that are discussed in this eBook can be used in any social media

platform, yes even in the dreaded Facebook!

Spend your investment wisely.

But the sites are free, right? Yes. But your time is not. One of the first things I teach those I mentor is

, each hour in every day should

Social Media has been designed by some very, very smart people to absolutely enamour and

BEDAZLE you. You have to force yourself to be peeled away, this is not just by design, there is some

very expensive science and research involved. Trust me. I have been involved in the development

and implementation of eye tracking software for web design and advertising conglomerates. Hard

proven science.

Every minute is costing you in some form of currency. So pick a social media platform that you know

is being used by those who are employing , and not recommended by your knitting circle.

As someone who is connected to over 6000 individuals on LinkedIn, I will be the first to say that I

have a considerable mix of quantity vs quality. The quality aspect is not those connect to who I am

connected, that are not relevant to my field of employment, and in

A poor quality connection is one who never responds to your message or just connects for the sake

of connecting. These connections horde valued invites and waste your time in the long run.

? What can I learn from them or how can I help them? How

will/can this connectio

Valued Connections:

,

Mentors, entrepreneurs, LinkedIn recommended connections,


Thought leaders, those with interesting jobs and positions,

Blue collar workers: cleaners, mailroom sp ,

Librarians, small business owners, lawyers, medical specialists, nurses,

Recruiters! HR staff and management, human capital specialists! This is what LinkedIn is all

about!

Any one that can add value to your professional or private life act judiciously, take care in

the social company you keep avoid time wasters, fraudsters and

they live and breathe LinkedIn (and other social media, so be aware), help them to help others and

Bob Panic

3 MASTER YOUR LINKEDIN PROFILE & ADVERTISE YOUR

SKILLS!

The following is a pictorial view of some of the key features I recommend to use to mold your

professional career profile.

There are a lot of recommendations below based on my experience in using LinkedIn, the screen

shots may not represent what I am sugesting. There is nothing naferious about this, is that I do a lot

of experiments on LinkedIN (time permitting of course) and get mixed results and feedback (hecnce

the experiments). My written recommendations are best practice and are based on personal

observations, so feel free to experiment, but be warned that some of your connections might

provide some friendly advice, others might not be so friendly

Tips:

Spend your free time (not work time!) engaging on LinkedIn rather than farting arround with

Facebbok or likeing fluffy cat videos (I know I find them very cute too) on YouTube

Match your Linkedin Profile to your resume as much as you can. Be warned that recruiters

profiles and compex resumes

Think long and hard about my statement below and what it means for carrer design:

Bob Panic

LinkedIn and you The Main Pages and views
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Screen Shot 1

HOT TIP: Turn off Notify Your Network when making a ton of changes to your profile (rememeber

every change can triger a notification) want your network to notice your updates, then

Screen Shot 1 shows a number of key attributes of the LinkedIn main page that I would like to

highlight, here are some of my key tips:

1. Picture Perfection! It is amazing the amount of comments that I get related to my LinkedIn

profile, 80% are about my profile picture. My current profile picture has created a number of

comments (i.e. they prefer the old photo) but my experiment worked (got people talking).

However best practice is to have a relaxed, passport style (face focus) photo. So take a few

selfies (most of us secretly do anyway, admit it!) and post a clear engaging photo (smile or

smile with your eyes as the proffessionals call it). The least feedback that I had (the social

media equivilant of acceptance) was the classic face forward crop photograph.


2. Name and Tile: This is THE MOST IMPORTANT part of your profile, this is where, if you want

move to a new role, or advertise your current, you must place a job title.

a. Name hints: avoid your legal name if it is a complex one (like mine!) and use a

c

b. Job Title: Look at the role you have and the next job you want and create a targeted

Skills based job title. This is what recruters and potentail employers are looking for

when they search ypour profile. Avoid terms in isolation like: Manager, team leader,

programmer, cook, chef, gardener etc. Focus on creating a focused skill title: SAP

ABAP Developer,

Wizard, Worlds Greatest Plumber, Laywer To The Stars unless you are not fussed

c. Location: Use this field to help recruiters find your local skills! If you want to target

jobs in other regions, the field can be customised as needed to reflect your location.

At one statage I had Global, and that just seemed to confuse everyone for some

d. CONTACT!!!! If you are in the job search game, make contact you as easy as

possiable, not everyone is a 1st connection with you so place either your LinkedIn

email address or Mobile/Cell phone for easy, direct access to you. It works and is a

must have insider tip to add to your job title it is a free text field, so use it to your

advantage!

3.

who your profile is attracting and gives you a proactive opportunity to engage new

connections or reach out to existing connections who might be looking at your profile either

out of curiosity or they may need your skills!


4. Profile Strebngth: This is an indication of LinkedIn profile maturity and completemness, the

more detailed your profile, the more connections, the more group communities you are

to expert due to my experimentation, so make sure that you follow what LinkedIn

recommends in setting up your profile. Also look at others profiles (especially senior

directors and management, or busioness development managers as that know how to sell!)

5. LinkedIn URL: This is a great way to drive traffic to your LinkedIN profile. Add it to your

resume, your email card, your web page, your business card, your articles and white papers,

everywhere and anywhere. Hot Tip: Get your linkedIn prifile right and looking professional


Screen Shot 2.

1. What have you done lately? Your recent Activity tab is a great way to refresh upon

your recent posts and conversations (See Recent Activity Page screenshot for more

tips)

Recent activity page

This page shows how you are engaging the LinkedIn community and your

connections. You will be able topics and read/respond to comments

find (or create) and powerful, professional statement and post for engagement


2.

3. reat little tab, click on it and it

expands on all the updates from your network. Use the updates to kickoff

skills!

Master Tip: unless you have something

forums with empty banter, one well-chosen

4. Publish a post! This is the best way to grow and engage. If you have something to

say then say it! Quality is the rule.

you will start!

Published:

The new and improved Published tab is a great way to keep tabs of your published

posts. Keep regular eye on your published articles and posts, respond to feedback,

and continue the conversation


Master Tip: ADVERTISE, Advertise, Advertise!

1. Use the awesome power of integrated social media tabs to advertise your hard work

and publish posts

a. Click the LinkedIn social icon

b. You will get the below screen:


This is a very powerful way to spread the word on your published articles, subscribe to open

groups in the field that your articles would do the best or be suited towards, you will access

to a whole raft to new readers outside of your active LinkedIn connections

Feel free to send articles to interested individual connections too.

advice!

Who has viewed your posts inkedIn use it to your

advantage especially to see which topics are trending so you can create more articles

General LinkedIn Profile hints and tips:

LinkedIn Profile Summary: Create a statement on what it is that you do and what your

gaols and aims are, focus on what drives you, what you feel passionate about in your career.

Keep it short, make it personal and first person. This is you speaking to world!

Tips: Add media and examples of your work to this section it is a great engagement tool.

o

the secrets career design - by

Documents

career profile

career aim

chosen career

personal career

professional social

linkedin profile

job search

varied job