the secrets of lettering

8/17/2019 The Secrets of Lettering

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C799.:)7E6F/

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9)'M &5- %#)9 )3' #5-29',(,-. )' J)'$ .$%(3'5+ %(')M$%/


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'5&($'%R -3JE$'% 5-2 %,.-% W(#)3.#R 3-*)'(3-5($+K J5-K )* (#$ 2,.,(5+ (KL).'5L#,$%

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(KL).'5L#,&5+ $2,(,)- () E$ 3%$2 ,- )3' &)JL3($'%/

“Showcase Script” Typography from Latinotype shown in (#$ G)-(+5E %)*(95'$/

?( (#,% L),-( K)3 J,.#( (#,-M (#5( (#$ 2,**$'$-&$% E$(9$$- +$(($',-.R &5++,.'5L#K 5-2

(KL).'5L#K ,% &+$5' 5-2 (#5( (#$'$ ,% -)( J3 '$5%)- () &)-*3%$ (#$%$ &)-&$L(%R E3(R

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() L'$($-2 3-2$'%(5-2,-. (#$ 2,**$'$-&$ E$(9$$- (#$ (#'$$ ($'J%/

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%$&(,)-R +$(($',-.R &5++,.'5L#K 5-2 (KL).'5L#K 5'$ *5J,+,5' &)-&$L(% (#5( )*($-

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(#$%$ 2'59,-.% ,-() 5 2,.,(5+ (KL).'5L#K '$52K () E$ 3%$2/


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4#$- 9$ (5+M 5E)3( 9$,.#( ,- (#$ 2$%,.- )* +$(($'% 9$ (5+M 5E)3( (#$ (#,&M-$%% )*

(#$,' %(')M$% 5-2 (#$'$*)'$ (#$ &)+)' )* (#$ L',-(/ 7$L$-2,-. )- (#$ 9,2(# )* (#$,'

%(')M$% (#$ +$(($' 9,++ #58$ 5 &)+)' %L)( )' 5-)(#$' )-$R *)' $V5JL+$R ,- (#$ 2$%,.-,-.

)* *)-(% (#$%$ 9$,.#(% &5- '5-.$ *')J 5- 3+('5+,.#( )' +,.#( 8$'%,)- () 5 E)+2R E+5&M )'

O+('5P+5&M 9$,.#(/


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]D#)9&5%$] (KL).'5L#K )* C5(,-)(KL$/

4#$- 9$ 2$%,.- dD *)-(%R 9$ &5- #58$ (9) 8$'K &)-('52,&(,-. %$-%5(,)-%R )- )-$

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5E)3( (#$ (#,&M-$%% *)'J,-. 9$++ 2$%,.-$2 &)3-($' %#5L$%/


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“Tobogan” and “Mona” typographies of Rodrigo

"KL$/

?% 9$ &)-(,-3$ (#$ %('3&(3'$ 9,++ E$ +)%( 5-2 (#$ 2$%,.- )* (#$ &)3-($' %#5L$% 9,++ E$

(#$ )-$ .,8,-. (#$ *,-5+ ()3 )* (#$%$ ddC +$(($'%R 5-2 (#,% ,% 9#KR L$'%)-5+,Q,-. 5-295-(,-. () &'$5($ $&&$-(',&,(,$% ,% 5 E,( J)'$ &)JL+,&5($2 9,(# (#,% (KL$ )* +$(($'%/

?- $V$'&,%$ (#5( J5-K *)-( 2$%,.-$'% 2) 9#$- 2'59,-. (#,% (KL$ )* +$(($'%R ,% () ,-8$'(

(#$ &)+)'%R J$5-,-.R J5M,-. (#$ &)3-($' %#5L$% E+5&M 5-2 (#$ %#5L$% 9#,($/ "#,%

$V$'&,%$ #$+L% )3' $K$ L$'&$,8$ (#$ 8)+3J$% ,- 5 %L$&,5+ 95KR ('K ,( )3(R ,(S2 E$ *3-/

1&"O ?A I?$RD1


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(#5( )-$ 9,(# 5- ,-&+,-$2 5V,% 5-2 ,( ,% 3%35++K 3%$2 9,(# %(K+$% J)'$ %,J,+5' ()

#5-29',(,-./

4#$- 2'59,-. #5-29',(($- +$(($'% 9$ 9,++ #58$ () 3-2$'%(5-2 (#5( 5++ (#$ '5&($'%

(#5( 5'$ L5'( )* )3' +$(($',-. E$+)-. () 5 %5J$ J)23+5(,)-/


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20/45

"#$ ]#$,.#( )* d] 5**$&(% (#$ '$525E,+,(K )* )3' +$(($',-. 2,'$&(+KR 5% E,. #$,.#(% )* d

5'$ 3%35++K J)'$ '$525E+$ +$(($'%R $%L$&,5++K ,- %J5++ E)2,$%/

)J5-(,& L$',)2R 9$

#58$ 7,2)(R 9#, #5% 5 .'$5( &)-('5%( E$(9$$- %(')M$% 5-2 5 8$'(,&5+ 5V,%/ @$+8$(,&5 ,%%#)9- )- (#$ ',.#(R 9,(# #)J).$-$)3% %(')M$%R E$+)-.,-. () (#$ =')($%[3$ (KL$ )*

*)-(% 9#, 5')%$ ,- (#$ +5($ -,-$($$-(# &$-(3'K/

1* 9$ ))%$ () 2$%,.- 5 *)-( 9,(# #,.# &)-('5%( E$(9$$- (#,&M 5-2 (#,- %(')M$%

&)-%$[3$-(+K 9$ )E(5,- 5 J)'$ 2K-5J,& +$(($',-.R 9#, .$(% J)'$ 5(($-(,)- *')J (#$

8,$9$'/

“Love Script” typography by Positype.

1* )- (#$ &)-('5'KR 9$ ))%$ 5 *)-( 9,(# +,((+$ )' -) &)-('5%( E$(9$$- %(')M$% 9$ 9,++

#58$ 5 J)'$ #)J).$-$)3% 5-2 3-,*)'J &)JL)%,(,)-R E3( 5+%) J)'$ J)-)()-)3% 5%

'$%3+(/


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“Shelby” typography by Laura Worthington.

“Flirt Script” typography by Positype.


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'5&($' L,( 9)3+2 #58$ 5 2,'$&( $**$&( )8$' (#$ '$525E,+,(K )* (#$ .')3L/ D)J$

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)3' $K$ 9,++ -)( $5%,+K 2$($'J,-$ 9#$'$ 5 '5&($' $-2% 5-2 (#$ )(#$' )-$ E$.,-%R

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'$525E,+,(KR J5M,-. ,( 2,**,&3+( () +,-M 5 '5&($' () 5-)(#$' $8$- *)'J,-. -$9 9)'2% ,-

)3' '$52,-./

4#$- (5+M,-. 5E)3( (#$ '5&($' L,( 5J)-. )3' +$(($' 9$ #58$ () (5+M 5E)3( (9)

?-.+,&,%J% 9#, K)3 J3%( #58$ L')E5E+K #$5'2 5( %)J$ L),-( ,- (#$ 2$%,.- )* *)-(% )'

K)3 #58$ %$$- (#$J ,- )3' *58)',($ 2$%,.- %)*(95'$R %3 5% ('5&M,-. 5-2 M$'-,-.R 2,(K67( 7)4 (6484 (4)38 4L7-(9F;

"'5&M,-.R 9#, &)3+2 E$ ('5-%+5($2 ,-() DL5-,%# 5% ]L')%5]R ,% (#$ +$(($'0%L5&,-. 522$2

%K%($J5(,&5++K E$(9$$- (9) '5&($'% 2$L$-2,-. )- ,(% 5$%(#$(,&% 5-2 5,J,-. *)' 5

.))2 '$525E,+,(K/


24/45

"#$'$ 5'$ &$'(5,- '5&($'% ,- )3' C5(,-iDL5-,%# 5+L#5E$( (#5( &'$5($ &$'(5,- )L(,&5+

L')E+$J% 9#$- &)JE,-$2 9,(# )(#$' )-$% 9#, &5--)( E$ %)+8$2 9,(# .$-$'5+

('5&M,-.R 5-2 (#,% ,% 9#$- M$'-,-. &)J$% ,- 1- %L,($ )* #58,-. (',$2 () ('5-%+5($

]M$'-,-.] ,-() DL5-,%# ,- %$8$'5+ )&&5%,)-%R (#$'$ ,% -) ('5-%+5(,)- (#5( 9)3+2 $-(,'$+K

*,(R 5% M$'-,-. ,% (#$ 85+3$ 5LL+,$2 E$(9$$- (9) L5,' )* '5&($'% () )L(,&5++K&)JL$-%5($ (#$,' 2,**$'$-( %#5L$% 5-2 %) ,( 2)$% -)( +))M +,M$ (#$K 5'$ &+)%$' )'

*3'(#$' *')J (#$ )(#$' )-$%/

F$'-,-. )* (#$ (KL).'5L#K ]C?I5j5] 2$%,.-$2 EK G,2$+ C)L$Q/

"#$'$ ,% -) 5 J5(# *)'J3+5 () ($++ 3% 9#, ,% (#$ L$'*$&( +$(($'0%L5&,-. *)' 5 .')3L )*

'5&($'%R (#,% 9,++ 2$L$-2 )- #)9 ('5,-$2 $5 )-$ #5% (#$,' (KL).'5L#,& $K$/ "#$'$ 5'$

2$%,.-$'% 9#) 5'$ J)'$ &)J*)'(5E+$ 9,(# (,.#($' &)JL)%,(,)-% 5-2 (#$'$ 5'$ )(#$'% 9#)

L'$*$' (#$ %L5&,-. E$(9$$- '5&($'% () ]E'$5(#$] 5 E,( J)'$/

1- TehgR *)-( 2$%,.-$' 5-2 2,'$&()' )* (#$ 2$L5'(J$-( )* 2$%,.- )* (#$ (KL).'5L#,& *)-(

C,-)(KL$R 45+($' "'5&KR 2$&,2$2 () %$((+$ (#$ E5%,% *)' 5 &)''$&( +$(($'0%L5&,-. ,- 5 L($'

)* #,% E))M C$(($'% )* &'$2,(R 5 8,$9 )* (KL$ 2$%,.-/ 1- (#,% L($'R 45+($' ($++% 5E)3( (#$

%K%($J (#5( C,-)(KL$ #52 3%$2 *)' J)'$ (#5- kU K$5'% () 52Z3%( (#$ ('5&M,-. )* (#$ -$9

*)-(% )3( ,- (#$ J5'M$(/ "#)3.# (#,% J$(#)2 ,% 5 .))2 %(5'(R ,( ,% 5+95K% 528,%$2 () '$8,$9

(#5( ,( 9)'M% &)''$&(+K/


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4$ 52Z3%( (#$ ('5&M,-. 5-2 M$'-,-. ,- (#$ 2$%,.- )* *)-(% (#')3.# -3JE$' 85+3$%R

E)(#R L)%,(,8$ 5-2 -$.5(,8$R 9#, 9$ 522 () )3' *)-( &'$5(,)- 5-2 $2,(,)-

%)*(95'$R E3( ,- (#$ #5-202'59,-. )* +$(($' 9$ J3%( 522 (#$%$ 5%L$&(% () )3'

2$%,.- (#')3.# 5 (#$ %M$(,-./

G,2$+ C^L$Q/


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0 ?22,-. 2,**$'$-( %,Q$% () (#$ $+$J$-(% (#5( *)'J (#$ +$(($',-. 9,++ J5M$ )3' 2$%,.-%

J)'$ 2K-5J,& 5-2 9,++ #$+L M$$L &$'(5,- #,$'5'K ,- (#$ '$52,-./

I53') ?-2'\%/

0 :)3 2)-S( #58$ () 5+95K% '$L$5( (#$ $-(,'$ 2$%,.-/ :)3 &5- *)&3% )- '$L$5(,-.R *)'

$V5JL+$R )-+K )-$ +$(($' )' %)J$ '$()3,-. )' %#5L$ 9#)%$ '$%3+( 2)$% -)( L+$5%$K)3/


28/45

4,(# (#,% $V$'&,%$ 9$ 9,++ .$( J)'$ L'5&(,&$ 9#$- %M$(,-. 5-2 9$ 9,++ E$ 5E+$ ()

[3,&M+K 8,$9 2,**$'$-( )L(,)-% () ))%$ *')J/

0 D#)9 (#$ +$(($',-. () )(#$' L$)L+$/ D)J$(,J$% 9$ 5'$ %) ,-() %M$(,-.R W&3'8,-. (#,%R

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-$$"&3 '4$ #,%$-'7. G,-2 5 L5'(-$'R *',$-2R *5J,+K J$JE$' () 9#)J %#)9 ,(R $8$- ,* (#5(

L$'%)- 2)$% -)( M-)9 5E)3( (#,% %3EZ$&(R (#$K &5- )**$' K)3 E',++,5-( 528,&$R 1R *)'

,-%(5-&$R 5%M JK L5'(-$' J)%( )* (#$ (,J$% 9,(#)3( $VL+5,-,-. 5-K(#,-. 5E)3( (#$

+$(($',-. 1SJ 2$%,.-,-.R 1 5%M .@42' =, +,0 %$2= 4$%$A.7 "#,% #$+L% J$ %$$ ,* (#$

+$(($',-. 1 5J 2$%,.-,-. *3+*,++% (#$ J,-,J3J )* '$525E,+,(KR )' 9#, L5'(% )* ,( &5--)(

E$ &)''$&(+K '$52/

I53') ?-2'\%/


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4$ %3'$+K '$J$JE$' 5++ )* (#,% *5J)3% $V5JL+$% 9#$'$ (#$ '$+5(,)- E$(9$$- %#5L$

5-2 E5&M.')3-2 ,% &+$5'+K 3-2$'%())2R E$&53%$ ,* 9$ %$$ (#$ 9#,($ %(5,- 9$ 9,++ %$$

(9) *5&$% ,- *')-( )* each other’sR E3( ,* 9$ +))M &+)%$' () (#$ E+5&M %(5,- 9$ 9,++

2,%&)8$' 5 &3L ,- 5- 5+J)%( J5.,&5+ 95K/

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