The Shortest Path to Value for Business Mobile Apps

State of Business Mobility

Corporate-Owned, Personally Enabled (COPE)

Bring Your Own Device (BYOD)

Mobile Device Management (MDM)

Enterprise Mobility Management (EMM)

Apps

2003: Mobility as a Hybrid Device

•  In 2003, Blackberry devices were introduced with physical keyboards

•  COPE (Corporate-Owned, Personally Enabled)

•  Consumers had the ability to text message and e-mail from a mobile device for the first time

2007: The BYOD Revolution

•  In 2007, Apple introduced the first iPhone

•  One-to-two function apps were launched

•  Changed the way we viewed software—lighter, quicker and gets out of the way when you’re done with it

The Implementation of MDM

•  The introduction of Android devices saw the beginning of different operating systems

•  Unpredictable landscape for mobile device security

•  Corporate IT departments responded with implementing MDM to secure corporate data

The Shift Away from MDM

•  Forward thinking IT departments began to move away from MDM and towards EMM in the late 2000’s

•  Management of data and apps began on corporate back ends, rather than on the user’s device

The Shift Towards Managing Apps

•  Today, the focus is shifting away from managing devices towards managing apps

•  By implementing apps, organizations provide new opportunities for maximizing operational excellence and modernizing business processes

Applications vs. Apps

Applications Apps

Serve a Full Business Function

Examples: Sales Order Management

CRM Time and Attendance

Focused on One Use Case

Examples: Quick Quote Entry

360 Degree Customer View Check Employee Time Cards

How to Shorten the Path?

Think Small

Small Apps, Big Impact

Delta App

Time saved using the Delta app at check-in:

3 Minutes Enplaned Passengers

in 2013: 120,000,000

(Source: DOT)

Small Apps, Big Impact

What if everyone “went mobile” with the Delta App?

Extrapolate the Impact:

320,000,000 minutes saved Over 5 Million Hours

Over 200,000 Days

Over 547 Years

No App is Too Small

Where ideas come from: •  Application vendors •  Business users •  Operations •  Process improvement

Where apps come from: •  Procured from vendors •  Built by IT

•  In house •  Contracted

Why it’s so expensive: •  Cost of development •  iOS & Android & Windows & … •  Maintenance (20% annually)

Why it takes so much time: •  Development approach •  App stores •  Consumerization

“App Starvation”

Only a trickle of apps are delivered

Only the highest ROI projects get approved IT believes it’s providing good support Business users quit asking

Unleash App Ideas

Strategic

Important

Convenient

Each offers similar: •  Expense •  Challenge •  Opportunity

Small is Not the Same as Simple

•  Operations monitors

•  Time approvals

•  Document views

•  Find a conference room

•  Dashboards

Mobile apps offer:

If unencumbered by the process, how many apps

would you create?

The App Opportunity

Process Improvement

Informed Decision Making

Reduce Manual Steps to Get Job

Done

Added Productivity

Remote and On-Site

The benefits:

The App Opportunity

Manual, Cumbersome

Processes

Usage of Paper a Red

Flag

Start Small, but

Significant

Improve Visibility for

Management

Address the challenges:

Go Lean by Going Mobile

Identify Customer Value

(Responsiveness)

Map the Value Stream

(Optimize Processes)

Create Flow

(Track Metrics, Eliminate Waste)

Establish Pull

(Determine Optimal Materials/Labor)

Pursue Perfection

(Use an Agile, Iterative Dev. Approach)

1. Identify Customer Value

•  Define value from the perspective of your final customer and meeting their needs

•  Focus on responsiveness and the need for high functionality

•  Analyze data to determine what your customers want and needs

2. Map the Value Stream

•  Optimize your current processes

•  Your value stream lists all the specific actions required to deliver

•  Create a map of your current state of operations and the desired future for your organization

•  Mapping the value stream is a crucial part of lean implementation of mobile apps

3. Create Flow

•  Tracking metrics from any place, at any time allows your managers to make operations decisions more quickly

•  Ensure your mobile apps flow smoothly through each step of your manufacturing process in the least lead-time possible

•  Eliminate unnecessary operational waste

4. Establish Pull

•  Determine optimal materials & eliminate labor costs

•  Let your team take a role in determining what is needed from your mobile apps

•  Use mobile analytics to locate orders and materials more easily

•  Track labor costs as they occur

5. Pursue Perfection

•  Maximize efficiencies in production, labor, cost and revenue

•  Make changes & innovate consistently to maintain a competitive advantage in the market

•  Use an agile, iterative development approach to implementing mobile apps in your organization

So What’s Important?

Stick to 1 function apps

App should be hyper-relevant

to the user

Keep users close to

development

Code as little as possible

Adoption is best measure

of ROI

Be prepared to make 100

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