the social media habits for top us beer brands
TRANSCRIPT
THE SOCIAL MEDIA HABITS Top US Beer Brands
THE
SOCIAL MEDIA BENCHMARKING COMPANY
FOR BRANDS
We monitor and analyze the daily activity on the social media outposts of over 10,000 brands in 33 sectors across
Facebook, Twitter, YouTube and Pinterest.
Our clients use Unmetric to analyze competitors, benchmark their performance, and compete intelligently
FACEBOOK ANALYSIS
Facebook Unmetric Score
62
50 46
36 33 33 32
21 18 17
0
10
20
30
40
50
60
70
Fan Base
5,959,721
3,996,009
2,773,461
1,628,735 1,367,308
772,579 337,798 276,194 140,791 48,389
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Fan Growth Rate
34.74%
5.71% 3.89% 3.80% 3.16%
1.70% 1.46% 0.81% 0.23% 0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
Busch Samuel
Adams
Modelo
Especial
USA
Coors
Light
Miller Lite Bud Light Corona
Extra USA
Keystone
Light
Becks
Number of Posts
68
53
45 40
32 32
24
15 12 11
0
10
20
30
40
50
60
70
80
Engagement Score
356 326
226
139 139 118
92
46 32
16
0
50
100
150
200
250
300
350
400
Content Strategy
0
20
40
60
80
100
120
140
160
180
200
0
20
40
60
80
100
120
Most Engaging Posts
401
213
92
13 7 3 2 2 0
50
100
150
200
250
300
350
400
450
Keystone
Light
Samuel
Adams
Busch Budweiser
(United
States)
Coors Light Becks Bud Light Corona
Extra USA
Number of Replies
Average Response Time (in mins)
16
36
544
758
1326
1407
2027
2954
0 500 1000 1500 2000 2500 3000 3500
Becks
Bud Light
Busch
Samuel Adams
Budweiser (United States)
Coors Light
Miller Lite
Corona Extra USA
TWITTER ANALYSIS
Twitter Unmetric Score
49
36
32
25
17 15
10
0
10
20
30
40
50
60
24411
16562
11301
6233 5478 5359 4613
986
0
5000
10000
15000
20000
25000
30000
Follower Base
20.54
15.52
8.69
4.46 4 2.85 2.82
0
5
10
15
20
25Follower Growth Rate
Number of Tweets
624
129 94
26 18 12 0
100
200
300
400
500
600
700 Samuel Adams tweets the most.
Number of Replies
573
17 16 3 1 0
100
200
300
400
500
600
700
Average Reply Time (Mins)
629
368
40
40
0 100 200 300 400 500 600 700
@budlight
@SamuelAdamsBeer
@MillerLite
@_ModeloEspecial
YOUTUBE ANALYSIS
YouTube Unmetric Score
99
66
52 48 48 48
39
28 28
19
0
10
20
30
40
50
60
70
80
90
100
Video Views
16,105,720
10,968,438
6,500,778
3,879,459 3,123,537
1,924,554 1,458,215 1,235,357 939,162
157,062 0
2000000
4000000
6000000
8000000
10000000
12000000
14000000
16000000
18000000
201.78%
90.70%
20.10% 14.58%
3.40% 3.09% 1.01% 0.67% 0.19% 0.00%
50.00%
100.00%
150.00%
200.00%
250.00%
The
Official
Miller Lite
Bud Light Coors
Light Cold
Channel
Dos Equis
Beer
Carlsberg Samuel
Adams
Budweiser Red Stripe
Beer
Official
Channel
Beck's
Beer
Views Growth Rate
Subscriber Base
13,752
6,154 5,173
4,479 4,375
2,026 1,116 906 866 629
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Subscriber Growth Rate
31%
9.50% 7.90%
3.40% 2.90% 3% 1.60%
0.74% 0.27% 0%
5%
10%
15%
20%
25%
30%
35%
The
Official
Miller Lite
Dos Equis
Beer
Coors
Light Cold
Channel
Carlsberg Samuel
Adams
Budweiser Heineken
USA
Bud Light Red Stripe
Beer
Official
Channel
Total New Uploads
10
8
5
3 3
1
0
2
4
6
8
10
12
The Official
Miller Lite
Coors Light Cold
Channel
Carlsberg Bud Light Budweiser Red Stripe Beer
Official Channel
Top Videos
THANK YOU
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About Unmetric : Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.