the social media marketing disconnect
DESCRIPTION
The key impact of the Internet is a social one. We really cant look at the changes brought about and see it in either technology, SEM or traditional marketing terms.TRANSCRIPT
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Getting lost?
Social Network Dynamics
The Social Media Marketing Disconnect.
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Is this all just a hypeIs this all just a hypeIs this all just a hypeIs this all just a hype
We are still writing We are still writing the rules.the rules.
We are still writing We are still writing the rules.the rules.
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At a point in At a point in timetime
At a point in At a point in timetime
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4
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•SA Youth
•75% own mobiles
•71% in informal settlements
•67% in rural areas
•85% have access to WAP enabled phones.
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So now we So now we can find it - can find it - what next?what next?
So now we So now we can find it - can find it - what next?what next?
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Traditional BrandingTraditional BrandingTraditional BrandingTraditional Branding
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Interruption Marketing
ROI
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Farrah
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The Multitasking GenerationPesky Library
erlin1
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Two WayTwo WayTwo WayTwo Way
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All wayAll wayAll wayAll way
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So it doesn’t work
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IraIrann
IraIrann
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ChinaChinaChinaChina
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Text
This is how we may This is how we may need to think.need to think.And its not like And its not like
marketingmarketing
This is how we may This is how we may need to think.need to think.And its not like And its not like
marketingmarketing
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Intimate Conversations
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Marketing Marketing ToolboxToolbox
Marketing Marketing ToolboxToolbox
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The Internet is a The Internet is a natural word of natural word of mouth marketmouth market
The Internet is a The Internet is a natural word of natural word of mouth marketmouth market
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Walter PikeFounder: AAA Digital Marketing Academy
Head of Faculty: Marketing & Advertising, AAA School of Advertising.
Speaker, Blogger, Consultant, Social Media Participant
Blog: PiKE’s Thinking ... http://walterpike.com
@walterpike on twitter, friendfeed and many of other places on the internet.