Thank You

Ben Smithee

!

?’s encouraged

#AMAMR

@SpychResearch

social media

web 2.0

interactive marketing

new media

social networking

inbound marketing

topics:what is it?

how is it changing what we do?

why is it valuable to us as researchers?

where do we start?

where is it going?

synergistic channel

research, design, marketing, communication, feedback

short, real-time, txt, audio, video

multi-input

multi-output

evolution of marketing and brand communication strategies

it’s no longer about shouting

1,000 100 10

it’s about building and maintaining relationships

10 100 1,000

names you are tired of hearing

names you are tired of hearing

by understanding these

you can better understand these

where does social media fit in MR?

amazingly intimate

everyone is becoming a researcher

results now!

today’s consumers:1. blog2. comment3. vlog4. tweet5. talk to others6. call customer service

experience

benefits to understanding SM and its value to MR

the potential value of SM

fastest growing community site -1,382% increase in visits

475,000 unique in Feb 2008 - 7 million in Feb 2009

largest age group adults 35 - 49

131% increase in March up to 9.3 Million

realize the massive potential...but don’t under-estimate the

power of one!

US Airways flight – Janis Krum, ferry passenger, first to tweet before any traditional media

how can I successfully apply thisto market research

seek first to understand

understand the strengths/weaknesses and applications for

appropriate implementation

how do my customers communicate online?

what tools do they use?

real-time updatesunbiased buzz

non-intrusive monitoring

intimate observation

GenYcollege

B2Btechnology

does utilizing SM make sense for your project?

social media monitoring

bloggers have a voice

tweetgrid

tweetdeck

monitor traffic

video is king

video chat/journaling

i’m finally on facebook...now what?

harness its power effectively

but I’m interested in my company

so are all of these people

if you haven’t figured it out, it’s not about your network...it’s about theirs!

the power is in groups

isn’t YouTube just for ridiculous home videos?

not anymore

Youtube - search - Sprint “now”

instant feedback and reviews

the “new” news

customization

user and crowd-sourced customization

secure corporate networks

an example from experience?

a socially interactive approachat SXSW 2009

SM in recruiting, interviewing, follow-up, logistics, deliverables

www.youtube.com/spychresearch

looking forward

enhanced corporate acceptance

further movement toward video

real-time video streams

global standard

what is the bottom line?

SM is not for everyone and everything

we are past “twitter is cool” and “get a facebook page”

perception is reality

SM gives us another valuable tool to obtain consumer insights

used appropriately, you can mine honest & candid feedback from

audiences eager to voice opinions

please keep in touch!

Ben Smithee

@SpychResearch

SpychResearch.com

Benjamin Smithee

Spych Fan Page

still not fully convinced?

ben@dgaqual.com

(215) 501-2341

SourcesAdvertising Age

Facebook

Linkedin

emarketer

blogpulse

youtube

twitter

Nielsen

Google