The Sport BusinessSummit

Worth Knowing

LEADERSTuition House3rd Floor27-37 St George’s RoadWimbledonLondonSW19 4EU

T +44 (0)207 042 8666E info@leadersinsport.com

EventProgram

Date 21 - 22 March 2017

—Venue

The TimesCenterNew York

32

Sessions

The Sport Business Summit21 - 22 March 2017

Sessions

SessionsSecure your pass

With new rights key innovations, it has been another important year for Turner, all set against a fragmenting and disrupted media landscape. In this Keynote interview the President, David Levy, will give a frank and open look at his vision for the network, the performance of Turner’s sports properties, and give his two cents on the future of televised sport.

Confirmed speaker

David Levy, President, Turner Broadcasting System

Germany’s top-tier soccer league, the Bundesliga, has sowed the seeds for global growth through smart broadcast partnerships, an integrated, international marketing approach, and a relentless focus on the strength of the core product. Those seeds are bearing fruit: German soccer has never been stronger and the Bundesliga has never been more widely viewed. Join the league’s CEO for a keynote interview on a unique approach to building a unique sporting brand.

Confirmed speaker

Christian Seifert, CEO, Bundesliga

Growing the Bundesliga: Boosting Its International Footprint

Keynote Interview: Taking Turner Into The Next Era Of Sports

Head And Shoulders Above The Rest: Making Your Brand Stand Tall In A Crowd

With a crowded market of brands competing for an ever discerning audience of consumers, fragmented across multiple media channels, the challenge to capture minds and achieve a return on objectives is harder than ever. To keep up to speed and remain innovative and high-profile, brands in sports sponsorship have to continually evolve in order to deliver a better experience for consumers and fans. In this session, we get inside the mind of Bridgestone CMO, Philip Dobbs to understand what makes them tick and keeps them standing out from the crowd.

Confirmed speaker

Philip Dobbs, CMO, Bridgestone

The world of sport broadcasting is changing and cord cutting is real. Rights holders who don’t adapt are going to be left behind in an ever-changing world. With OTT conquering live sports television, understand how Twitter is attracting new users and expanding its content by providing the next generation of real-time content.

Confirmed speaker

Anthony Noto, COO, Twitter

Spanish soccer giant FC Barcelona has dominated on the pitch for much of their 116 year history but how does this dominance translate to success as a global brand? This exclusive interview with the FC Barcelona Chief Revenue Officer will outline what goes into building the brand, key principles and global commercial expansion of the world’s biggest soccer team. Understand what it takes to make Barça the pinnacle of global sport and their future plans to reach their ambitious objectives.

Confirmed speaker

Francesco Calvo, Chief Revenue Officer, FC Barcelona

Global Expansion: FC Barcelona’s Ambitions In World Soccer

The Rise of OTT: The Changing Face of Sports Broadcasting

What Makes an Attractive Investment: How Does Sport Fit into A Cutting-Edge Marketing Mix?

Forward-thinking brands are increasingly leveraging sports partnerships in new ways, demonstrating extra value in an era where every marketing dollar is under scrutiny and data is driving decisions. Here we explore what brands consider when forging long-term strategic partnerships with sports properties.

Confirmed speakers

Tina Davis, Managing Director Of Global Sponsorships And Marketing, CitiMark Wright, VP Media Services And Sponsorships, AT&T

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54

Sessions

The Sport Business Summit21 - 22 March 2017

Sessions

SessionsSecure your pass

On the eve of the National Hockey League’s 100-year anniversary and the much-anticipated move to Vegas, the pressure and excitement levels couldn’t be higher for the sport. Commissioner Bettman joins us to examine the latest developments of the league and a look forward to its continued growth.

Confirmed speaker

Gary Bettman, Commissioner, NHL

Great owners have one eye on the present and one eye on the future. They identify opportunities early and can build the teams and infrastructure to deliver success. This session will explore ambitions, plans for growth, priorities and successes in team ownership. From stadia and fan experience, to organizational culture and data, this is all about building a winning team on and off the field.

Confirmed speakers

Frank McCourt, Owner, Olympique De MarseilleAndrew Barroway, Owner, Arizona Coyotes

Proposed speaker

Joe Lacob, Owner, Golden State Warriors

Taking Ownership: Owners Share Their Agendas For Growth

Celebrating 100 Years: Taking the NHL to the Next Level

No other event captures such a broad global audience as the Olympics. It remains the gold standard for sports properties and this exclusive talk will explore how the IOC is delivering Olympic content year round, building deeper relationships with fans, a review of Rio 2016, and what’s next in the ‘Olympic Agenda 2020’ program.

Proposed speakers

Thomas Bach, President, International Olympic Committee Timo Lumme, Managing Director, Television and Marketing Services, International Olympic Committee

Making Olympic Gold: Bringing The World Closer To The Greatest Sporting Event On The Planet

How the NFL Dominates Sunday: Growing America’s Number 1 Sport

In 2016, the NFL surpassed $13 billion revenue for the first time leaving global competition in its tracks. With the league’s target to top $27 billion by 2027 the pressure is on to achieve substantial growth year on year. This keynote presentation will detail how the NFL is trying to achieve this lofty goal and how they are tackling the hurdles which lay in its path.

Confirmed speaker

Tod Leiweke, COO, NFL

Global investment in sports has sky-rocketed in recent years and the million-dollar question is how to turn this into significant returns. With his ownership of the Celtics and transferable lessons from the world of business investment, Steve Pagliuca delivers his exclusive insight to the key pillars of success.

Confirmed speaker

Steve Pagliuca, Co-Owner, Boston Celtics, President, Bain Capital

Proposed speaker

Ted Leonsis, Owner & CEO of Monumental Sports & Entertainment

Investing in Sport: Putting Your Money Where Your Mouth Is

EPL & MLB Champs: The Keys to Success Which Shook the World

Few gave the Chicago Cubs or Leicester City any chance of winning their respective titles but both proved the world wrong creating two of the greatest sporting success stories ever seen. Understand how these triumphant accomplishments were achieved, the effect victory has had on the clubs and the next steps in building a legacy on the back of their triumphs.

Confirmed speaker

Crane Kenney, President, Chicago Cubs

Proposed speaker

Susan Whelan, CEO, Leicester City

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6

Sessions Secure your pass

The attention span of tomorrow’s generation is getting increasingly shorter and the challenge of engaging them is a headache for everyone across all industries. This exclusive talk from Buzzfeed’s Director of Creative Strategy will detail how NBC and BuzzFeed came together for Rio 2016 to attract over 35 million viewers across two weeks with cutting-edge content and storytelling.

Confirmed speaker

Joe Puglisi, Director Of Creative Strategy, BuzzFeed

2016 saw huge investments by Chinese businesses and individuals across the world, from the Chinese Super League, to European soccer clubs and to the NBA. This panel brings key industry figures to share their ambitions and plans in sports.

Proposed speaker

Tony Xia, Owner, Aston Villa

Enter the Dragon: Chinese Investments in Global Sports Properties

Growing The Olympic Audience: Buzzfeed and NBC Unite To Capture Millennials and Gen-Z

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The Sport BusinessSummit

Worth Knowing

LEADERSTuition House3rd Floor27-37 St George’s RoadWimbledonLondonSW19 4EU

T +44 (0)207 042 8666E info@leadersinsport.com

EventProgram

Date 21 - 22 March 2017

—Venue

The TimesCenterNew York