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Jan. 12Issue 1

Launching the New Year: ................................................................................................................... Dec. 28• Planning your 2018 Canadian and Western big game hunting trips• Gun talk: The benefits of membership in an indoor gun range• The Outdoor Steward: Adding a building or shed to your recreational property

Jan. 26 Issue 2

The Heart of Hard Water: ....................................................................................................................Jan. 12• Ice fishing: The whos, whats, whens, wheres, and whys of spring bobbers• Ice fishing 202: Dave Genz’s tips for selecting a modern ice rod• The Outdoor News Product Review: Roundup of new boat motors and trolling motors for 2018

• Specific articles ✤ Sport Shows (bonus circulation)

* Includes pass-along based upon independent market research

THE SPORTSMAN’S CHOICE FOR NEWS AND INFORMATION

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OVER 173, 829* WISCONSIN SPORTSMEN WILL SEE YOUR AD!

2018 Editorial Calendarwww.outdoornews.com/wisconsin

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Feb. 9Issue 3

Great New Boats for 2018: ...................................................................................................................Jan. 26• The Outdoor News Product Review: A look at new fishing watercraft for 2018• The ever-expanding world of kayaks and other solo watercraft• Holster options for the permit-to-carry handgun owner✤ Central Wisconsin Deer & Hunting Expo - Wausau, WI (2/9-2/11)✤ Milwaukee Muskie Expo - West Bend, WI (2/9-2/11)

Feb. 23 Issue 4

Technology Special and Wood Duck Challenge: ..................................................................................Feb. 9• New trends in clothing for every outdoors pursuit• Back to Basics: Marking fish on your hard-water fishfinder• Outdoor Steward: Prairie grass and pollinators in your private wildlife management area• Thinking spring: Gearing up for an open-water, remote fishing trip✤ Wisconsin Fishing Expo - Madison, WI (2/23-2/25)✤ Wisconsin State Hunting Expo - Green Bay, WI (2/23-2/25)

• Specific articles ✤ Sport Shows (bonus circulation)

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Issue Date Ad Copy/Space DeadlineMarch 9Issue 5

New Turkey Gear 2018: ......................................................................................................................Feb. 23• The latest and greatest advancements in modern turkey calls• The Outdoor News Product Review: Fishing electronics options for the budget-conscious angler• Bass’n Plan: 2018 national bass fishing tournament preview✤ Milwaukee Journal Sentinel Sports Show - Milwaukee, WI (3/7-3/11)✤ Outdoor News Deer & Turkey Classic — St. Paul, MN (3/9-3/11)

March 23 Issue 6

Spring Deer Break: ............................................................................................................................March 9• New hunting products from 2018 SHOT and ATA shows• Bass’n Plan: 2018 spybait applications for largies and smallies• Outdoor Steward: 5 ways to improve your land for deer hunting

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Issue Date Ad Copy/Space DeadlineApril 6 Issue 7

Eve of Spring and The Shooting Sportsman: ..................................................................................March 23• Ten turkey tips from 10 gobbler-hunting experts• Making the case for new modular handgunning options• Bass’n Plan: Results from 2018 Bassmaster Classic✤ Wisconsin Deer and Turkey Expo - Madison, WI (4/6-4/8)

April 20Issue 8

Food Plots, Cool Tools, and Open Water Preview: ............................................................................. April 6• A beginner’s reliable and reasonably affordable multi-species flyfishing setup• The Outdoor News Product Review: Sorting out the latest and greatest rods and reels• Outdoor Steward: Field to forest in 10 years – fast-growing shrub and tree options

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Issue Date Ad Copy/Space DeadlineMay 4 Issue 9

Eve of Pike and Walleye Opener: ...................................................................................................... April 20• Purchasing fishing shades: UV protection, polarization, and price points in sunglasses• The grand old days of bowfishing: Tackling this exploding sport• The Outdoor News Product Review: What’s new in lures for 2018?

May 18Issue 10

Heady Days of Spring: ......................................................................................................................... May 4• Options for this under-appreciated, but fully modernized lure system• Incorporating slip bobbers into your walleye fishing regimen• Kalashnikovs 101: Considering the AK platform rifle• Eating clean: Fresh greens, mushrooms, and other foraging options

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Hawgin’ Time and Father’s Day Gift Guide 2018: ........................................................................... May 18• Bass’n Plan: Top concepts for open water 2018• Pitching vs. flippin’: Time to finally master this bass fishing concept?• Gift ideas for the fabulous sporting dad

June 15Issue 12

Muskies and Those Nifty Great Lakes!: ............................................................................................... June 1• 10 ways to amp up your muskie fishing game• A year in the life of a Great Lakes salmon• Agency profile: Get to know the friendly U.S. Border Patrol

June 29 Issue 13

Summer Shooters Clinic and Summer Fishing Special Edition: ....................................................... June 15• The burgeoning suppressor marketplace for modern rifles and handguns• Wi-Fi on board: Connectivity improving fishing success on the water• Finding summer crappies: The mystery of suspended slabs• Outdoor Steward: Plan now for mid-summer food plot plantings

JULY

Issue Date Ad Copy/Space DeadlineJuly 13Issue 14

The Archer – Bowhunting 2018 and Taking Technology to the Next Level: ..................................... June 28• Great White North Waterfowling: Planning a Canadian duck and goose hunting adventure• Handgunning: Polymer construction vs. cold, hard steel• The latest and greatest in compounds for 2018• Packing it in: Gear and athletic regimen for backcountry hunting this fall

July 27 Issue 15

Dog Training Season Preview and Better Fall Accuracy Special: ....................................................... July 13• Building the perfect beast: Understanding your dog’s nutrition and dietary needs• Reports from ICAST 2018• Night vision scopes: How they work and practical, legal opportunities• All-American water breed: The disappearing Chesapeake✤ Deer Fest - West Bend, WI (8/3-8/5)

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Issue Date Ad Copy/Space DeadlineAug. 10Issue 16

Canine Conundrum Solved! and ATVs 2018 : .................................................................................... July 27• New dog training tools and gear for hunting with your pup• New, old-reliable: American bolt-action rifle options for big game in 2018 • Profiling the latest machines in the faithful quad marketplace

Aug. 24 Issue 17

The Outdoor News Small Game and Bear Preview: .......................................................................... Aug. 10• The Outdoor News Product Review: The many and varied options in treestands• Field skills: How to judge a black bear?• The tactical small game hunter: Habitat and haunts for squirrels and rabbits• Critical mass time for horizontal bows: 2018 review of new crossbows

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Sept. 7Issue 18

Archery Preview and Waterfowl Outlook 2018:................................................................................. Aug. 24• Corner a buck: Locating prime whitetail bottlenecks and corridors• New innovations and technology in duck and goose decoys• Tips for improving your waterfowl identification skills

Sept. 21 Issue 19

The Game’s Afoot and Prime Time Hunting: ......................................................................................Sept. 7• Now you see me, now you… latest in camouflage patterns• Where can I still shoot a sage grouse in North America?• Fall turkey preview, plus spring 2019 turkey application deadlines

• Specific articles ✤ Sport Shows (bonus circulation) WI

Wisconsin Outdoor News works for you!Outdoor News, Inc., 101 Kettle Moraine Dr. S. Slinger, WI 53086-9702

1-800-975-3474 • (262) 644-7940 • Fax: (262) 644-7959E-Mail: ddurbin@bastdurbin.com • jbast@bastdurbin.com • christopher@x24co.com

Web: www.outdoornews.com/wisconsin

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Oct. 5 Issue 20

Fowl Special and Transition Season:...................................................................................................Sept. 21• 16-gauge resurrection: The ultimate birding shotgun?• Fall Bass’n Plan: Top tactics for the record hawgs of autumn• Low water, big fish: Fall river fishing via kayak• Regional ring-necked pheasant hunting preview for 2018

Oct. 19Issue 21

Transition Season and Wild Game Cooking Special: ...........................................................................Oct. 5• The complete scent control program: Not just for bowhunting anymore!• Safely and tasty-ly: Proper procedures for canning wild game meat• Making meat: The wide, wild world of meat grinders

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Issue Date Ad Copy/Space DeadlineNov. 2 Issue 22

Wisconsin Gun Deer Hunting Special Edition and Modern Muzzleloading: ....................................Oct. 19• The Outdoor News Forecast: 2018 firearms hunt zone-by-zone• Boosting the accuracy factor from your smokepole• Game of Bones: Prepping your antlers for the 60-day drying period• Destinations and tactics for late-season pheasants

Nov. 16Issue 23

Winter Is Coming Preview and Winter Project: .................................................................................. Nov. 2• The Outdoor News Product Review: New augers, heaters, shelters and sleds• The vast and technologically savvy ice suit marketplace• Build a PVC ground blind for next spring’s turkey hunt

Nov. 30Issue 24

Back to the Basics of Hard Water and Late Fall Cleanup: ................................................................. Nov. 16• Brands and options for purchasing an ice-fishing wheelhouse• New, unusual, and otherwise interesting innovations in ice-fishing reels• Outdoor Steward: Tools for the job – tractors for the hobby farm land manager• Investing in success: Top options for ice electronics• Three top locations for the aggressive walleyes of first ice

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Issue Date Ad Copy/Space DeadlineDec. 14Issue 25

Top First-Ice Locations, Christmas Gift Guide, and Trappers Delight: ............................................ Nov. 30• So you’ve decided to pin up a beaver hide… here’s how• Great holiday gift ideas, plus the annual book review• The Outdoor News Product Review: New ice tackle, rods, reels, tip-ups, and lures

Dec. 28 Issue 26

Happy Holidays and Off-Season Marksman:..................................................................................... Dec. 14• Wisconsin Youth Writing Contest winners• Ode to a classic: Owning and shooting the M1 Garand• Youth trap shooting: Investing in a winning shotgun setup• Real estate advice: Buying your dream cabin in 2019

• Specific articles ✤ Sport Shows (bonus circulation)