The State of Love and Trust

UNCOVER

The opposite of love isn’t hate. It’s indifference.

Elie Wiesel

P&G.ThankYou,Mom2010or2014h6ps://www.youtube.com/watch?v=1SwFso7NeuA

What is Love?

Where did love go?

Dynamic Creative

https://www.youtube.com/watch?v=Ry8CpIg2fvU

First16secondsofthisvideo…

Shared Values

Art. Science. Truth. Luck.

Be true to yourself.

OptOutsidevideoWecangetthisfromtheREIICOMpresentaTon

h6ps://www.youtube.com/watch?v=jeFMeBtNRp8

LuluLemonapologyvideo

Be Honest and Transparent

AirBNBExampleh6ps://www.youtube.com/watch?v=E-Dg-z_SojE

Be Brave

OldSpiceVideo1h6ps://www.youtube.com/watch?v=owGykVbfgUE

OldSpiceVideo2h6ps://www.youtube.com/watch?v=E_S5jy28PEg

P&GTheTalkVideoh6ps://www.youtube.com/watch?v=3s20ePvTaME&t=1s

Elicit Emotion

NYTimesVideoh6ps://www.youtube.com/watch?v=gY0Fdz350GE

NYTimesVideoh6ps://www.youtube.com/watch?v=zs4-rb0f7HI

Find Common Ground

UnderArmour–IWillWhatIWantVideoh6ps://www.youtube.com/watch?v=zWJ5_HiKhNg

NoLabelsVideoh6ps://www.youtube.com/watch?v=PnDgZuGIhHs

Make It About Them

Renew and Recommit

REIForceofNatureh6ps://www.youtube.com/watch?v=L6Msz46mqrw