@JKROHRS@JKROHRS

@JKROHRS@JKROHRS

• Generate leads • Make it easy for individuals to

obtain a quote using a proprietary Mobile Messaging Business Process

• Target the Individual Health Insurance Market [ 25 - 44 year olds ]

• Use signage at rail and bus stations to invite individuals to obtain an instant insurance quote via text

Replies by sending age

Prompted to reply with gender

Replies with gender

Prompted to reply with Zip Code

Replies with Zip Code

Prompted to reply with email address

She replies with her email address

Receives an instant quote via text

Receives follow-up text announcing how to apply

Auto Reply EmailWhether people receive a quote via Text or via the Mobile Website, each receives this follow-up email prompting them to apply.

Results•Campaign ran 20 Weeks•Generated 449 Inquiries•Produced 201 Leads•Increased Sales 10%

Slide via JESS3

Content

Global mobile data traffic will increase 13-fold between 2012 and 2017.Cisco, 2013

Behavior Differences of Mobile Traffic vs Non-Mobile Traffic

Case Study: iGoDigital

Pages Per Visit: 22% Improvement

Bounce Rate: 11% Improvement

Case Study: Weblink

Pages Per Visit: 8% Improvement

Visit Duration: 55% Improvement

Best PracticesImplement a Responsive Design

Create Easily Digestible Content (short paragraphs)

Mobile Friendly Emails

Share Mobile-Optimized Content via Social and Email

Channels

Link to Existing Content

Include Call to Actions in Content

Thumb-Friendly Call to Actions (at least 44x44 pixels)

Images Drive Engagement, Content Drives Action

James PadenVice President of Product

@JamesPaden

www.compendium.com

Kyle LacySenior Manager Content

Marketing & Research

@kyleplacy

www.exacttarget.com

PRESENTERS