The State of Mobile in 10 Charts

Recent trends in:

Games and retail, apps and developers, consumer spending & more

“The browser has become a single application swimming in a sea of apps.” 

MARCH2014

Facebook still reigns.

“iOS and Google Play showed remarkable year-over-year revenue growth relative to gaming-optimized handhelds.”

2Q13 vs.2Q14

“A strong indication that developers prefer to stick with one store.”

JULY2014

“Toluna found that just under two-thirds of US smartphone users looked at their devices within 15 minutes of waking up…”

“The main reason people don’t use their phones to shop online is because it takes too long.” 

Q42013

SEPT2014

“More remarkably, apps represent 51 percent of all digital media time.”

Q42013

“We conducted a six-month analysis of more than 2,400 apps and 500 million push messages and found what our prior studies had, that push messaging can more than double app user retention and dramatically boosts engagement.

We also used this vertical categorization to provide the world’s first quantitative view of push notification opt-in rates.”

iPhone users earn more.

“If the current rate of growth holds, app install spending in the U.S. will reach somewhere between $2.6 and $4.3 billion in 2014, and upwards of $11 billion in 2017…”