the state of recruitment marketing in 2016
TRANSCRIPT
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AppVault
The State of Recruitment Marketing in 2016
Welcome! Please mute your phones.
We will begin shortly…
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Agenda
Introduction
Hiring Trends and Statistics Candidate Behavior and Expectations
Marketing Trends and Best Practices
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A P P VA U LT E N T E R P R I S E B A C K G R O U N D
• Launched in 2002
• Based in Atlanta with Offices in Denver, Miami, Seattle and
Cork Ireland
• We provide best in class enterprise recruitment solutions
and strategic marketing services for employers
AppVault Overview
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T r e n d s a n d S t a t i s t i c s
Job Market Improvement
• Significant Job Growth in 2015
• Consumer based job seeker behavior
• More mobility means more passive candidates
• More mobility means less retention
5% Unemployment Rate
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What does this mean for hiring?
54% of employers have cited a significant gap between the skills needed at their organization and the skills job candidates have.
Moreover, 46% say they cannot find qualified candidates for the vacant positions, and 48% of employers’ job vacancies stay open for 12 weeks or longer. -Pew Research Group 2015
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T O D A Y ’ S L A N D S C A P E I S H I G H C A N D I D A T E D R O P O F F
Of Candidatesthat land on your career site,
COMPLETE ANAPPLICATION THROUGHAN ATS.
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Optimize Your Destination
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Media Plan Review Build Campaign Ad Tag Creation
Ad Tag SubmissionMedia ConfirmationConfirm Data Generation
Internal Reporting Prepare for New Month Dashboard
Strategic and measured planning
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Media AMedia A
Media B
Conversion
ConversionMedia A
Conversion Pathing allows us to analyze a user’s path of interactions before they apply. This enables better understanding of a Media’s contribution to the campaign, even if does not immediately result to a conversion.
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T A L E N T C O M M U N I T Y
• Automated job alerts based on ATS integration
• Targeted email campaigns
• Personalized Recruiter Job matching emails (White Labeled)
• Targeted skill based email blasts
• Timed email campaigns and surveys
• Email editing tool – everything is in your control
• Mobile optimized email campaigns
Recruitment CRM
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Job Matching and Automation • ATS Integrated
• Targeted email campaigns
• Solicit Audience
• Establish Matching Criteria
• Set up Recruiter Alerts
T A L E N T C O M M U N I T Y
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E M A I L C A M P A I G N S
Campaign Types:• Re-hire• Surveys• Stay In Touch• Birthdays• Orientation
Initiative Targeted Campaigns
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Thank you!