the strategic challenge for content providers
DESCRIPTION
A presentation outlining the challenges facing content as convergence enabled by technology such as Kindle, iPad and iPhone means people expect content to mold around their lives.TRANSCRIPT
![Page 1: The strategic challenge for content providers](https://reader034.vdocument.in/reader034/viewer/2022051608/5457be97b1af9fb66e8b53fc/html5/thumbnails/1.jpg)
Strategic challenges for content creators.
By Markus Smet, humanshaped Ltd.
http://80sactual.blogspot.com
![Page 2: The strategic challenge for content providers](https://reader034.vdocument.in/reader034/viewer/2022051608/5457be97b1af9fb66e8b53fc/html5/thumbnails/2.jpg)
The content revolu=on started here.
http://news.haverford.edu/blogs/amongfriends/files/2008/12/645px-family_watching_tv_in_the_1950s.jpg
![Page 3: The strategic challenge for content providers](https://reader034.vdocument.in/reader034/viewer/2022051608/5457be97b1af9fb66e8b53fc/html5/thumbnails/3.jpg)
But we no longer accept the constraints.http://www.flickr.com/photos/brooksjones/841290505/
![Page 4: The strategic challenge for content providers](https://reader034.vdocument.in/reader034/viewer/2022051608/5457be97b1af9fb66e8b53fc/html5/thumbnails/4.jpg)
http://www.flickr.com/photos/kayodeok/237006580/
People want to engage with their content in new situa=ons...
![Page 5: The strategic challenge for content providers](https://reader034.vdocument.in/reader034/viewer/2022051608/5457be97b1af9fb66e8b53fc/html5/thumbnails/5.jpg)
http://www.flickr.com/photos/kayodeok/237006580/
...as they move from island to island.
![Page 6: The strategic challenge for content providers](https://reader034.vdocument.in/reader034/viewer/2022051608/5457be97b1af9fb66e8b53fc/html5/thumbnails/6.jpg)
In between islands, they cocoon themselves through portable devices.
![Page 7: The strategic challenge for content providers](https://reader034.vdocument.in/reader034/viewer/2022051608/5457be97b1af9fb66e8b53fc/html5/thumbnails/7.jpg)
As they move between islands they're extending func=onal, fun and social ac=vi=es into their journey.
![Page 8: The strategic challenge for content providers](https://reader034.vdocument.in/reader034/viewer/2022051608/5457be97b1af9fb66e8b53fc/html5/thumbnails/8.jpg)
Any=me, anywhere, anyhow has become a reality.
![Page 9: The strategic challenge for content providers](https://reader034.vdocument.in/reader034/viewer/2022051608/5457be97b1af9fb66e8b53fc/html5/thumbnails/9.jpg)
Your umbrella reads out the weather forecast and traffic information before you leave the house
http://dotlife.files.wordpress.com/2007/08/umbrella.jpg
Everything physical can have a parallel digital existence.
![Page 10: The strategic challenge for content providers](https://reader034.vdocument.in/reader034/viewer/2022051608/5457be97b1af9fb66e8b53fc/html5/thumbnails/10.jpg)
It's easy to find out people's context.
http://www.flickr.com/photos/gehdesigns/3885792497/
weather =me of day precise loca=on day of the week
![Page 11: The strategic challenge for content providers](https://reader034.vdocument.in/reader034/viewer/2022051608/5457be97b1af9fb66e8b53fc/html5/thumbnails/11.jpg)
We expect our content to fit into our lives.Personal development
Film/Entertainment
Fashion/Lifestyle
Music
Sport News
Da>ng
Socialising
Shopping
UtilitySocial
Fun EducationalChildren'
s development
Planning
![Page 12: The strategic challenge for content providers](https://reader034.vdocument.in/reader034/viewer/2022051608/5457be97b1af9fb66e8b53fc/html5/thumbnails/12.jpg)
The challenges for content
http://www.flickr.com/photos/rubio2d/3274745174/
![Page 13: The strategic challenge for content providers](https://reader034.vdocument.in/reader034/viewer/2022051608/5457be97b1af9fb66e8b53fc/html5/thumbnails/13.jpg)
1) Mobile content isn't hands‐free, it's brain‐free.
http://www.flickr.com/photos/rubio2d/3274745174/
![Page 14: The strategic challenge for content providers](https://reader034.vdocument.in/reader034/viewer/2022051608/5457be97b1af9fb66e8b53fc/html5/thumbnails/14.jpg)
2) Mobile content is a doorway to a wider service
http://www.flickr.com/photos/hphotography/492084359/
![Page 15: The strategic challenge for content providers](https://reader034.vdocument.in/reader034/viewer/2022051608/5457be97b1af9fb66e8b53fc/html5/thumbnails/15.jpg)
3) Content has physical boundaries.
http://www.flickr.com/photos/lesec/91399628/
![Page 16: The strategic challenge for content providers](https://reader034.vdocument.in/reader034/viewer/2022051608/5457be97b1af9fb66e8b53fc/html5/thumbnails/16.jpg)
4) Mobile has gravity, bending content to your expecta=ons.
http://www.flickr.com/photos/smithsonian/3567927108/
![Page 17: The strategic challenge for content providers](https://reader034.vdocument.in/reader034/viewer/2022051608/5457be97b1af9fb66e8b53fc/html5/thumbnails/17.jpg)
"To find out what to do next, call humanshaped on 07767 865330"