An Assignment on

The Supply Chain Process of SQUARE Group of Ltd. of Bangladesh.

Submitted To

Brig Gen Md Zahurul Alam (Retd)

Course Teacher Of

Human Resource Management (MGT 5503)

Prepared By

Group-2

Batch: 44A

Serial Name ID No. Program

01. Syed Fazle Imam M- MBA

02. Md. Helal Uddin M- MBA

03. Md. Imam Hossain M- MBA

04. Habibur Rashid Bulbul M- MBA

05. Syfullah Azam Samrat M- MBA

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ACKNOWLEDGEMENTS 

First of all we would like to thank the almighty Allah because of successful completion of this assignment. We would like to thank our honorable Teacher Brig Gen Md Zahurul Alam, for providing us with the opportunity to work on project and gain a real life experience. We also thank all our group members & friends who inspired us & helped us to build confidence and put us in a deep concentration to carry on our course work and supported us at the end with great excellence. We lastly would like to express our appreciation to our International Islamic University Chittagong (Dhaka Campus) and we are eventually grateful to the University and its excellence that works for education encourages us and creates knowledge, as knowledge is power

SQUARE Group of Ltd. of Bangladesh

INTRODUCTION 

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Effectively integrating the information and material flows within the demand and supply

process is what supply chain management is all about. A supply chain management system

(SCMS) is user-interfaced and designed to provide information and information processing

capability to support the strategy, operations, management analysis, and decision-making

functions in an organization's supply network. SCMS provides high quality, relevant and

timely information flow that effectively supports decision-making for inventory replenishment,

capacity activation, and for synchronizing material flows at all tiers within the supply chain. In

recent years, there have been some efforts on designing an efficient information system for

supply chain management; but many of them have led to failure. The three main purposes of

this paper are to (1) identify SCMS and its characteristics, (2) introduce and categorize critical

failure factors (CFFs) for SCM and SCMIS, and (3) investigate the explanatory power of these

CFFs on the performance of supply channel processes performed through SCMS

Supply chain management system (SCMS) is the oversight of materials, information, and

finances as they move in a process from supplier to manufacturer to wholesaler to retailer to

consumer. Supply chain management involves coordinating and integrating these flows both

within and among companies. It is said that the ultimate goal of any effective supply chain

management system is to reduce inventory and Communication is the transmission of

information from one group or individual to another. Business communication is very

essential now days to make contacts with people and for trading. Whenever a business wants

to make a good business proposal or introduce a new concept, communication plays a very

big role. Communication also helps in the conveying of message among the different

employees or customers of the organization. Communication helps to direct employees to

attain their goals without any misunderstanding or confusion. This paper discusses the

different roles of supply chain management, different role & ways of supply chain

management. The study also tried to find out what is the problem and shortage of

SQUARE’s supply chain management system to improve themselves

ORIGIN OF THE ASSIGNMENT

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This report has been prepared to make a study on An overview of the SQUARE Limited of

Bangladesh as a part of the fulfillment of assignment required for the completion of the MBA

program (3rd semester) of the business faculty of International Islamic University Chittagong.

The report was prepared under the supervision of Brig Gen Md Zahurul Alam, Lecturer of

International Islamic University Chittagong, Dhaka. We are very much thankful to him for

assigning such types of project work.

OBJECTIVE OF THE ASSIGNMENT 

The Main Objective of the study are to learn how to prepare an assignment. Our honorable

course teacher assigns us to prepare this assignment so that is the jobs market we can perform

effectively and also enlighten the goodwill of our University as well as our teachers. Other

objectives of this assignment are:

Supply chain,

Operations process,

Distribution policy,

Communication process,

Forecasting, Planning,

Overview of supply chain management,

Corporate operational result,

The Process of Information Sharing and Its Barriers etc.

Background of SQUARE 

SQUARE today symbolizes a name ± a state of mind. But its journey to the growth

and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned

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into one of the top line conglomerates in Bangladesh. Square Pharmaceuticals Ltd., the

flagship company, is holding the strong leadership position in the pharmaceutical industry of

Bangladesh since 1985 and is now on its way to becoming a high performance global player.

SQUARE the most innovative company in Bangladesh pioneered exports of medicine from

the country back in 1987. They have also been active in exporting other pharmaceuticals and

this is one of the main reasons for their success and their increased credibility as a company.

The founding chairman of this highly innovative company was Samson H. Chowdhury who

died in 2012. Mr. Samson H. Chowdhury was able to put together Square with three of his

friends. It was then appropriately named Square, because it was started by four friends.

Executive management of the company is led by the managing director. The executive

manager has a diversified role in that they plan the segment plans for each division within

Square. Square realizes that they owe a certain portion of their success to their shareholders.

They protect their capital, and this ensures the highest growth for assets and it increases their

potential for future success. Square’s employees are what make up the back bone of this up

and coming company. They are also the operational strength of the company. Square strives

to compensate their employees with packages that give them salary/wages, bonuses,

allowances and retirement benefits.

Square works hard to have a company that is devoid of malpractice and is socially aware.

They avoid any kind of behavior that is corrupt for the environment or dishonest to society.

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This is a socially and environmentally aware company that always operates at the highest of

moral standards. They always report to their shareholders and they strive for excellent

governing in all areas of the company. They view business as a means to gain material and

cultural well- being. This leads to a build-up of wealth and moral integrity. This is part of the

normal social and economic process that the world faces daily through civilization.

They make it their goal to provide their customers with the highest quality healthcare

products that they possibly can. This ensures good benefits to their shareholders and

stakeholders. They aim to retain their objectives that they have freely stated in their mission.

Recently Square has extended their services to even a broader area and are expected to

continue their successful path.

DEFINITION OF SUPPLY CHAIN MANAGEMENT (SCM) 

Supply chain management (SCM) is the oversight of materials, information, and finances as

they move in a process from supplier to manufacturer to wholesaler to retailer to consumer.

Supply chain management involves coordinating and integrating these flows both within and

among companies. It is said that the ultimate goal of any effective supply chain management

system is to reduce inventory (with the assumption that products are available when needed).

As a solution for successful supply chain management, sophisticated software systems with

Web interfaces are competing with Web-based application service providers (ASP) who

promise to provide part or all of the SCM service for companies who rent their service.

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DEFINITION OF SUPPLY CHAIN MANAGEMENT (SCM) FLOW 

Supply chain management flows can be divided into three main flows:

The product flow

The information flow

The finances flow

SQUARE today is a name considering Pharmaceutical world, as well as synonym of quality-

be it toiletries, health products, textiles, Agro Vet products, information technology and few

more. But in the year 1958, the company was originally started with Pharmaceuticals. Now

that small company of 1958 is a publicly listed diversified group of companies employing

more than 12,000 people. The current yearly group turnover is more than 300 million USD.

All these were possible due to Samson H Chowdhury’s innovative ideas, tireless efforts,

perseverance and dedication with self-confidence which contributed to his successful

achievements.

The product flow includes the movement of goods from a supplier to a customer, as well as

any customer returns or service needs. The information flow involves transmitting orders and

updating the status of delivery. The financial flow consists of credit terms, payment

schedules, and consignment and title ownership arrangements. There are two main types of

SCM software: planning applications and execution applications. Planning applications use

advanced algorithms to determine the best way to fill an order. Execution applications track

the physical status of goods, the management of materials, and financial information

involving all parties.

Some SCM applications are based on open data models that support the sharing of data both

inside and outside the enterprise (this is called the extended enterprise, and includes key

suppliers, manufacturers, and end customers of a specific company). This shared data may

reside in diverse database systems, or data warehouses, at several different sites and

companies. By sharing this data "upstream" (with a company's suppliers) and "downstream"

(with a company's clients), SCM applications have the potential to improve the time-to-

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market of products, reduce costs, and allow all parties in the supply chain to better manage

current resources and plan for future needs.

Increasing numbers of companies are turning to Web sites and Web-based applications as

part of the SCM solution. A number of major Web sites offer E-Procurement marketplaces

where manufacturers can trade and even make auction bids with suppliers. Basic research

question of the study is whether Square Company as a whole can manage supply chain

properly?

DEFINITION OF COMMUNICATION OR SHARING INFORMATION 

A modern communications system is first concerned with the storing, processing and

sometimes storing of information before its transmission. The actual transmission then

follows, with further processing and the filtering of noise. (KENNEDY, 1998)

Communication must include both the transference and understanding of meaning.

(ROBBINS, 2003). Communication is the transmission of information and meaning from

one individual group to another. (GUFFY, 2000). Communication means encoding the idea

or concept and getting the feedback of how the receiver is decoding the idea or concept.

Therefore without feedback no communication will happen or exist. (HUSSAIN, 2005).We

said communication is “how we share any information with others”. So, we can define

communication as a transfer of meaningful message to the receiver with the hope to receive a

feedback.

AN OVERVIEW OF SUPPLY CHAIN MANAGEMENT 

Supply Chain Management as a concept has been widely accredited to a Booz Allen

consultant named Keith Oliver who in 1982 defined the concept as follows: “Supply chain

management (SCM) is the process of planning, implementing, and controlling the operations

of the supply chain with the purpose to satisfy customer requirements as efficiently as

possible. Supply chain management spans all movement and storage of raw materials, work-

in-process inventory, and finished goods from point-of-origin to point-of-consumption”.

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This seems to be the earliest published definition and therefore places the concept of Supply

Chain Management at approximately 26 years old. We can see that “Supply Chain” without

the “Management” is referenced in the definition, so we know that the general idea of a

supply flow through a business was recognized prior to Oliver’s definition. What Oliver

really captured was the conscious and deliberate control, integration, and management of the

business functions contributing to, and affecting that supply flow through the business, for

the purpose of improving performance, costs, flexibility etc., and for the ultimate benefit of

the end customer.

The concept has been defined in simpler terms since that time and is often captured with five

words: Plan, Source, Make, Deliver, and Return. Both of these definitions allude to a

manufacturing origin but of course Supply Chain Management is as relevant to service,

retail, distribution, and most other types of companies as it is to manufacturing. The area of

Supply Chain Management has enjoyed a meteoric rise in significance over the last twenty to

thirty years as businesses have tried to establish advantage, and felt the pressure to keep up,

in an increasingly homogeneous and competitive global business environment.

Japanese manufacturing companies brought great emphasis to the area of Supply Chain

Management in the 1980’s and early 1990’s. Awareness of Supply Chain Management tools

such as “Just In Time” and “Kan Ban” spread rapidly and became globally accepted best

practice amongst volume manufacturing businesses. Western businesses raced to keep pace

with a rapidly changing environment, dragging their supply bases, and sometimes employees

behind them. At the same time companies like SAP and Oracle were developing the complex

IT systems that would be essential for enabling large complex businesses to effectively

integrate and managing the sub areas that combined to make complex supply chains.

Of course the elements of Supply Chain Management have always existed in business. What

changed was the willingness of businesses to recognize the inter-relationship of the various

sub areas, and to pursue the benefits generated through coordination and integration, both

from a strategy / planning perspective and operationally.

The sub areas comprising a supply chain include:

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Forecasting/Planning Purchasing/Procurement Logistics Operations Inventory Management

Transport Warehousing Distribution Customer Service

Today, Supply Chain Management is an accepted term in our business glossary. However, it

is difficult to find a standard model of Supply Chain Management operating in the business

community. We continue to see variations on the theme. Some business will refer to and

manage their supply chains in a coordinated and all encompassing fashion, including all of

the sub areas defined above. Others will integrate some elements of the supply chain, for

example purchasing and logistics and call this Supply Chain Management. Many will refer

conceptually to Supply Chain Management, but only address it specifically at the general

management level.

One area of confusion arises because Supply Chain Management is both a horizontal

business function (i.e. managing the supply chain in a business), and a vertical industry

sector (i.e. businesses involved in managing supply chains on behalf of their clients). A

company like TDG operates as a supply chain services provider, within the vertical supply

chain industry sector. But each of the clients serviced by TDG will employ supply chain staff

within their business operating on a horizontal basis across their organization. The “supply

chain industry” sector as the vertical is often referred to, is largely restricted to transport and

storage type operations. Distributing products on behalf of clients. Whereas, the horizontal

supply chain functional areas encompass the entire supply chain spectrum across a business.

Supply Chain Management has matured from a compelling method of deriving competitive

advantage, to a “ticket to ride”. It is now a baseline expectation for any company wishing to

compete in the 21st Century, and with that the professions and occupations comprising

Supply Chain Management are now firmly entrenched in the armory of essential business

executives.

THE SUB AREAS COMPRISING SUPPLY CHAIN MANAGEMENT 

The sub areas comprising Supply Chain Management are defined further below:

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Forecasting / Planning

All business needs to forecast and plan. To look forward and predict what will be required in

terms of resources and materials in order to deliver their product or service to their customer

in a timely manner. In this area we find activities such as demand planning, inventory

planning, capacity planning etc.

Purchasing / Procurement

The commercial part of the supply chain is purchasing. Otherwise it’s known as Buying or

Procurement. This is where a business identifies suppliers to provide the products and

services that it needs to acquire in order to create and deliver its own service or product.

Costs and terms of business are negotiated and agreed and contracts created. Thereafter the

suppliers’ performance and future contractual arrangements will be managed in this area.

This area of the business is sometimes referred to as purchasing, sometimes, procurement,

buying, sourcing, etc. However, all titles relate to the acquisition of materials and services.

The difference between purchasing and procurement is largely academic as, whilst there is a

theoretical difference between them, businesses use the titles interchangeably for the two

variations of activity. You will for example find manufacturing companies with purchasing

departments that are actually doing procurement roles, and you will find service based

organizations with procurement departments but in fact doing purchasing roles. In its strictest

definition purchasing is limited to the actual commercial transaction and no more, whilst

procurement includes the wider elements of the acquisition, including logistics and

performance management.

Logistics

In its strictest definition logistics refers to the movement of goods or materials, whether

inbound, through, or outbound. In some manufacturing businesses forecasting and planning

will be found within a logistics department, in other businesses logistics will be exclusively

managing the movement and transportation of goods and materials.

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Operations

Operations are a general management type activity ensuring that a business uses its resources

effectively to meet its customer commitments. Usually referring to the conversion activity of

the business, i.e. the point where the acquired resources and/or materials are converted into

the product or service that the business is selling on to its customers.

Inventory Management

Sometimes found within Logistics Management, or Demand Planning or Operations,

Inventory Management typically takes responsibility for both the replenishment of physical

stock, the levels of physical stock, and of course storage and issue of physical stock. Stock

may be materials and goods sourced from suppliers, work in progress, or finished goods

awaiting sale/dispatch.

Transport

Transport management can involve the control of a company owned fleet of vehicles,

collecting, moving, or delivering materials and goods, or managing transport services

sourced from a 3rd party transport provider.

Warehousing

Like transport management, warehousing can involve the control of company warehouse

space, or managing warehouse space sourced from 3rd party providers.

Distribution

Distribution involves the physical distribution of the company’s products to the sub-

distributor or directly to the customer base. Typically this is a combined transport and

warehousing operation, responsible for storing and delivering products to meet the

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customer’s needs. Again this combined activity will often be placed with a 3rd party service

provider who will control and implement the processes.

Customer Service

Most people do not recognize customer service as part of supply chain management, but it is

in fact the final piece in the jigsaw. Having taken the business inputs, created and delivered a

product or service, the final element is to check that the customers expectations were

achieved, and manage any actions necessary to meet your customer obligations and

commitments.

Supply Chain Management System In Square

For any organization supply chain management communication process is very important. At

present every company is trying to grab the latest supply chain management communication

method to get the best benefit. Before going to discuss the supply chain management

communication system of SQUARE I want to discuss a little about the company.

An Overview Of SQUARE

The company was founded in 1958 by Samson H. Chowdhury along with three of his friends

as a private firm. It went public in 1991 and is currently listed on the Dhaka Stock Exchange.

Square Pharmaceuticals Ltd., the flagship company, is holding the strong leadership position

in the pharmaceutical industry of Bangladesh since 1985 and it has been continuously in the

1st position among all national and multinational companies since 1985. Square

Pharmaceuticals Ltd. is now on its way to becoming a high performance global player. The

quality of SQUARE and environmental concerns are clearly stated through declared

policies .In the year of 1992 it had only 80 million turnovers but in the year 2004 it was

around 2400 million.

STRATEGIC BUSINESS UNIT & SUBSIDIARIES 

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SQUARE has 3 Strategic Business Unit:

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Crop Care & Public Health Animal Health

SQUARE has 4 subsidiaries:

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CORPORATE OPERATIONAL RESULT 

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SQUARE Trading Ltd.

SQUARE Formulations

Ltd.

SQUAREPharmaceuti-

cals Ltd.

SQUARE Consumer Goods Ltd.

VALUE-MISSION-VISION OF SQUARE 

Value of SQURE:

Quality

Customer Focus

Fairness

Transparency

Continuous Improvement

The mission SQUARE will:

SQUARE’s mission is to enrich the quality of life of people through responsible application

of knowledge, skills and technology. SQUARE is committed to the pursuit of excellence

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through world-class products, innovative processes and empowered employees to provide the

highest level of satisfaction to its customers.

To realize the vision SQUARE will:

Endeavour to attain a position of leadership in each category of its businesses.

Attain a high level of productivity in all its operations through effective and efficient

use of resources, adoption of appropriate technology and alignment with our core

competencies.

Develop its employees by encouraging empowerment and rewarding innovation

Promote an environment for learning and personal growth of its employees

Provide products and services of high and consistent quality, ensuring value for

money to its customers.

Encourage and assist in the qualitative improvement of the services of its suppliers

and distributors.

Establish harmonious relationship with the community and promote greater

environmental responsibility within its sphere of influence.

THE ROLE OF SUPPLY CHAIN MANAGEMENT & SHARING INFORMATION

 

For any organization Supply chain management and sharing information is the mortar that

holds organizations and the entire knowledge. Without sharing, information could not be

processed or exchanged; words and data would remain isolated facts. So it is easily

understandable that the success of SQUARE depends a lot on their supply chain management

system. The present success of SQUARE is the result of their successful supply chain

management system. With the help of well organized SCM system SQUARE takes the

satisfaction from their suppliers and also from the consumers. SQUARE can transmit

properly what they are looking from the suppliers and marketers; SQUARE also makes a

friendly environment with their sharing process. To tell about the role of sharing we can

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remember another example, when the Sara Lee Corporation wants to determine customer

product satisfaction, it conducts a survey. The survey is useless, however, until the data are

analyzed and the results shared to management. Only when words and data are translated

into meaningful knowledge and shared to decision-makers do they become valuable to the

economy. So it is very clear that role of sharing is very important for SQUARE. To supply

the goods properly SQUARE uses their own logistics and transportation system.

THE ROLE OF SUPPLY CHAIN MANAGEMENT & SHARING INFORMATION

 

Sharing is the transmission of information and meaning from one individual or group to

another. Sharing information has its central objective -The transmission of meaning. The

process of sharing information is successful only when the receiver understands an idea as

the sender intended it. Both parties must agree not only on the information transmitted but

also on the meaning of that information.

Sending and Receiving Messages: In the process of sharing information in SQUARE

involves five steps:

Sender has idea:

The sharing process of information in SQUARE begins, when the idea will be influenced by

complex factors surrounding the sender: mood, frame of reference, background, culture, and

the position or the dignity of the employees, as well as the context of the situation and many

other factors. Usually SQUARE starts with Good morning, good evening. Sometimes

SQUARE is also using Hi, Hello.

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Fig: The Communication Process

Sender Encodes Idea in Message:

The next step in the information sharing process involves encoding, converting the idea into

words or gestures that will convey meaning. A major problem in sharing any message

verbally is that words have different meanings for different people. When misunderstandings

result from missing meanings, it’s called bypassing. In selecting proper symbols, senders

must be alert to the receiver’s sharing skills, attitudes, background, experiences and culture.

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Message to be sent

Encoding Message

ChannelMessage Receiver

Message decoding

Feedback

Noise

How will the selected words affect the receiver? To solve these sorts of problems SQUARE

Chooses appropriate words or symbols is the first step.

Message travels over channel:

The medium over which the message is physically transmitted is the channel. Messages are

delivered by computer, telephone, letter, memorandum, report, announcement, picture,

spoken word, fax, or through some other channel in SQUARE. Because sharing channels

deliver both verbal and nonverbal messages, senders must choose the channel and shape the

message carefully. SQUARE uses its annual report, for example, as a channel to deliver

many messages to stockholders. The verbal message lies in the report’s financial and

organizational news. Nonverbal messages, though, are conveyed by their appearance, layout,

and tone.

Receiver decodes message:

The individual for whom the message is intended is the receiver. Translating the message

from its symbol form into meaning involves decoding. Only when the receiver understands

the meaning intended by the sender, that is, successfully decodes the message. Such success,

however, is difficult to achieve because unlikely two people share the same life experiences

and because many barriers can disrupt the process.

In this case we can tell that in SQUARE a memo that refers to all the women in an office as

“girls,” so it may disturb its receivers so much that they fail to comprehend the total

message.

Feedback travels to sender:

The verbal or nonverbal response of the receiver is feedback. Feedback helps the sender

know that the message was received and understood. If as a receiver you hear the message

“How are you”: your feedback might consist of words (“I’m fine”) or body language (a smile

or a wave of the hand).SQUARE is always trying to avoid the feedback from body language

as in our culture it is not fair.

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FUNCTION OF INFORMATION IN THE SECTOR OF SCM IN SQUARE 

Functions:

On the job one can share information internally and externally. Internally, SQUARE is

exchanging ideas with superiors, coworkers, and subordinates. When these messages must

be written, SQUARE chooses emails or a printed memorandum. When SQUARE is sharing

information externally with customers, suppliers, government, and the public, SQUARE will

generally send letters on company stationery.

Internal functions in SQUARE:

Issue and classify procedures and policies

Inform management of progress

Persuade employees or management to make changes or improvements

Coordinate activities and provide assistance

Evaluate, compliment, reward, and discipline employees

Get to know individuals personally

External functions in SQUARE:

Answer inquiries about products of services

Persuade customers to buy products or services

Clarify supplier specifications and quality requirements

Issue credit and collect bills

Respond to regulatory agencies

Promote a positive image of the organization

FLOW OF INFORMATION SHARING 

Selecting the best process for sharing information form demands some understanding of how

messages and information flow through organizations. Both formal and informal sharing

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channels exist. A free exchange of information helps SQUARE to solve problems , cut

costs , better serve the public and take full advantage of today’s knowledge workers. All the

following channels are used in SQUARE with the demand of situation,

Formal channels:

Formal channels of sharing information generally follow an organization’s hierarchy of

command. Whether an organization has developed such a sharing policy or not, official

information among workers typically flows through formal channels in three directions:

downward, upward, and horizontally.

Downward Flow:

Information flowing down generally moves from decision – makers, including the CEO and

managers, through the chain of command to employees. One problem in downward

communication is distortion resulting from long lines of communication.

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CEO

1. Upward flow: Information flowing upward provides feedback from employees to

management. Ideally, the heaviest flow of information should be upward with information

being fed steadily to decision-makers who can react and adjust quickly.

2. Horizontal Flow: Lateral channels transmit information horizontally among workers at

the same level, such as between the training supervisor and maintenance supervisor. These

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Lower Level Employee

channels enable individuals to coordinate tasks share information, solve problems, and

resolve conflicts.

3. Informal Channels: Not all the information within an organization passes through formal

channels; often, it travels in informal channels is called the grapevine. These channels are

based on social relationships in which individuals talk about work when they are having

lunch, jogging. Employees using the “Grapevine” also consider it valuable for two reasons:

a. Employees can get information without formally having to admit that they need it.

b. Employees can “think out loud” about problems, thus increasing their self-confidence

and problem-solving ability.

The grapevine has three main characteristics:

First, management does not control it. Second, it is perceived by most employees as being

more believable and reliable than the formal communiqués issued by top management and

third, it is largely used to serve the self-interests of the people within it.

At present there is a change in the flow of sharing information. Now we can define the above

three flow in different way,

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Chain

SQUARE is not following this method now:

SQUARE is not following this channel also:

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Wheel

All

Channel

SQUARE is trying to follow this channel though SQUARE can not implement this channel

completely in their organization. This the best flow of sharing information channel for any

organization.

RECOMMENDATION FOR THE SCM AND COMMUNICATION SYSTEM OF SQUARE 

Though SQUARE is trying to follow the best method to maintain supply chain management

and communicate, SQUARE has some problems. The recommendations for the problems are

as follows:

1. SQUARE follows all the channels of communication in their organization downwards

and upwards and the employee can switch off any hierarchy in the immediate

situation, which is the great advantage for communication. But the company does not

follow the specific method of the letter and memo writing. They follow a single

method to write the memo and letter, which may confuse the employees, and the

external people who are related to the companies continue operation (Suppliers,

customer etc.). Because memo is written for the employees and letters are written for

the external people like suppliers and customers.

2. So, SQUARE should follow the traditional method to write the letters and memo.

3. SQUARE follows LAN in the organization’s computer systems. But they don’t use

the Intranet in the system, which is a great disadvantage for the organization because

anybody from the company can access another to the company’s restricted web

site .So, SQUARE should introduce intranet in their company.

4. SQUARE cannot follow the all channel method totally. As a result it is not getting the

100% benefit of all channel method .So; SQUARE should try to implement it as early

as possible.

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5. SQUARE has not yet introduced extranet facilities for the suppliers. As a result the

suppliers cannot get enough information about the companies or organizations

demand. So, SQUARE should introduce extranet in their company

6. SQUARE should give more concentration to improve the quality of workers in the

floor of Shopno. Because, they are the person who directly deals with the people &

suppliers directly. Which is very much important for maintaining supply chain

management.

7. SQUARE also should be more concern about their transportation system for the

supply. Because, they usually bring their agro based products from the very rural area.

Their roads are not that much standard. So beside, trucks and covered van they also

should take care of the transport which can be used on water. Refrigerating system is

also important.

CONCLUSION 

The request for excellent communication skills is probably the most frequently seen requirement in job ads today. Employers and employees alike consistently rank communication skills at the top of the job skills list. Even in technical fields, communication skills are demanded. The chief executives of corporations spend huge sums of money on trainers and consultants to improve employees’ supply chain management skills.

Organizations value these skills because good organizations successfully Make money Save money.

Good communicators make money by performing well themselves and by motivating others to achieve. They are persuasive in promoting the organization’s products, services, and reputation. Employees, too, appreciate the value of excellent communication skills. Such abilities enable them to complete their work efficiently and effectively – and to earn recognition and advancement. As individuals ascend the career ladder, oral and written communication skills become more important than technical skills. That’s because managers spend most of the time communicating-supervising, delegating, evaluating, clarifying, and interacting. Even though

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writing on the job is an important skill, myths and misconceptions about it persist. So I think not only SQUARE every organization should emphasize on the proper way of communication.

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