the system of flexible automation of web stores
TRANSCRIPT
The system of flexible automation
of Web Stores
Sales Presentation
The project for the grand «U.M.N.I.K.»
Anatoly Simkin
Magistrate from MIPT, FIBS-9111
Group of management consulting
17th May 2010
Content
2
1. Product presentation
2. Features and USP
3. Competing products
4. Target audience
5. Steps-to-market
6. Advertising techniques
Product presentation
3
1С: Enterprise 8
Flexible automation and rapid
adaptation of business processes
in the field of Internet retail at the
level of ERP-system
Building a semantic network to
identify business processes
Component
Method
Platform
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Задается соответствие и
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изменения
Features and USP
4
Result Software-based product by applied solution “Trade
management 10.3” on the 1C: Enterprise 8 platform
Consumer Small businesses in the area of electronic commerce
User The owner of the supply chain process
+Increasing number of orders processed by manager
+Optimization of courier logistics
+System customization – regulation of business processes
+Ability to adapt the business process in case of need
Business effects
Analysis of competing products
Product
Measure
This product
1С: Trade
management
8
OSG Web
Shop
ABO CMS:
Managing
Web Store
1С: Arcadia
Internet Shop
Other
solutions
Order
Exchange + + + + + +
CMS
integration + + + + +/-
Usability + +/- +
Automation
of ops
business
processes
+ + +/-
Adaptation of
business
processes +
5
Target audience
6
Small businesses in the retail and wholesale e-commerce
The retailers want to increase sales through the Internet
trading
Potential customers located on the whole territory of
Russia who are not depending on the scope of trading
activities
Great growth potential of e-commerce in Russia
114
5,5
- 20 40 60 80 100 120
The market of electronic commerce, billions of dollars
Russia
USA
7
Steps-to-market
2010 2011 2013 2012
Increased customer base
through new functional
1C: Compatible
Course of studies
The first customers
(Moscow)
The development and modification, support
2014 2015
Market expansion
over the whole
russia
Advertising,
presentations, articles
Major sales
2016
Maintenance
Step 1 Step 2 Step 3 Step 4
Creation and promotion of brand
Promotional and advertising activities
•Internet advertising, presentations, articles
•Participation in presentations of 1C-Bitrix, ABO CMS and other
ecommerce platforms
•Conducting a workshops "How to automate Internet commerce?"
•Product branding
•Certification 1C: Compatible
•Creating a training course about implementation of the system
•Writing a book
•Increasing number of sold "boxes" by partners 1C throughout
Russia
1
2
3
4
Thank you for your attention!
Are there any questions?
Anatoly Simkin
Magistrate from MIPT, FIBS-9111
Group of management consulting
Tel. +7 916 956 4484
E-mail: simkin.av [at] gmail.com
17th May 2010
Implementation problems
Strategic
• Automation is a rigid linking processes
Operational
• Not of all processes are reflected in the ERP system
Managerial
• Increase the total cost of ownership (TCO)
Organizational
• Qualification of employees
The problems of implementing ERP systems in the enterprise
These problems can be solved
10
Flexible automation and rapid adaptation of business processes
in the field of Internet retail at the level of enterprise resource
planning system.
11
Solution of the problem
●Building a semantic network to identify business processes
●Creating a set of rules for describing the processes through the
use of binary trees
● Flexible configuration of business processes
Заказ
Покупателя
Не обработан
Формируется
В работе
Сформирован
Доставлен
Не доставлен
Состояния заказа:
Статус заказа
Задается соответствие и
программно
определяются правила
изменения
Market research
Why the market is growing?
● reducing the cost of staff
● cutting the operating costs and rent
● increasing turnover through online stores
The growing number of stores in Russia's Internet, Yandex 2007 12
Market research
13 Market Visio, 2006
14
Solution of the problem
●Building a semantic network to identify business processes
●Creating a set of rules for describing the processes through the
use of binary trees
● Flexible configuration of business processes
Заказ
Покупателя
Не обработан
Формируется
В работе
Сформирован
Доставлен
Не доставлен
Состояния заказа:
Статус заказа
Задается соответствие и
программно
определяются правила
изменения