Presented By-Dimple BhagiaKaushal RanjanKhushboo BagriShruti KocharSushant Lulla

India has the largest number of tea consumers.

India consumes 25% of world’s tea.

About The Tea TroveStarted in 1917 as a family Tea Business.

The Tea Trove we brings you freshly packed tea directly from the tea cultivators.

Committed to being a sustainable and eco-friendly business.

They provide you with a “Trovian Experience”

SEGMENTATION TARGETING POSITIONINGDEMOGRAPHIC•AGE GROUP: 16-40 Years•INCOME CLASS: Middle & UPPER_MIDDLE CLASS

The Brand Has Concentrated Type Of Targeting Because Their Focus Is On People Of Middle & Upper Middle Class.

We have an innovative approach of rediscovering the diversity and traditions of teas.

PSYCHOGRAPHIC•PERSONALITY TRAITS: Students & Working Professionals.BEHAVIOURAL*BENEFITS: Healthy & hygienic

STP

PERCEPTUAL MAPPING

CASUAL AMBIENCE

FORMAL AMBIENCE

HIGH PRICE

LOW PRICE

Taj mahal tea house

The tea centre Novelty Tea House

Tea Junction Tapri

KALA PAANI

The Tea Trove

Marketing Mix

Product Mix

Refreshers

Tea Salads

Pizza

Oriental Spice

Citrus Lavender

Tour Bus

Moroccan Mint

Tulsi Lemon Blast

TEA

Mango Tango

Red Tango

Tropical Delight

Custom Cup

Rose Delight

Image Source-Original

Place

•Online

•Offline

TEA COLD PIZZAS

SALADS

HOT: Rs. 20 Rs. 25-70 ( A Slice)

Rs. 25-120

ICED: Rs. 60

TONIC: Rs. 70

PRICE

PromotionsPamphlet’s

Facebook

On their online site.

Indoor games..!

THE TEA TROVE

•ATTRACTING RETAINING

GROWING

The tea trove attracts customer with a perfect concept –  

his favorite flavors, his preferred style of brewing, and his desired choices.

Its unique and perfect way to attract customers , to develop their own taste

ATTRACTING

Trovian Rewards Programpoints with your very first order.

One of the best ways to earn your Tea Rewards points is simply to keep drinking tea!

For every review , sell or suggestion they give points to the customers, which can be redeemed on another purchase or gift cards.

RETAINING

GROWING Promoting your own developed blend will get you 5 point ,Which makes customers to come try their hand and discover some different taste .

The tea trove analyze the data of preferences of customers and update their blends accordingly Which is a perfect way to increase sell potential.

REVISED MARKETING MODEL

Credit System.

Maintaining Data Base Of Regular Customers:

On Their Birthdays And Anniversaries, Special Combos And Cards...!!

On Any One Weekday....Special discount offers, in order to attract more customers...!!

THANK YOU!!