the thinking machine asia - credential presentation

THE BEST WAY TO PREDICT THE FUTURE IS TO INVENT IT.

The Thinking Machine Asia®

- About us

THE THINKING MACHINE ASIA® is an integrated ideas’ company in Indonesia, an Innovation Think Tank sitting at the interjection of Marketing Consultancy, Branded Content and Technology. Our expertise lies in Brand Identity, Design Thinking, Mobile Entertainment, and Shopper Marketing. Think of us as a tinker shop with multi-disciplinary savvy and business smarts.

THE THINKING MACHINE ASIA® team includes leaders in brand strategy, digital technologists and change management experts. Our team of global specialist and collaborators offers unique solutions to clients and results not seen in the Asian market before.

THE THINKING MACHINE ASIA is a truly end-to-end solutions company focused on delivering growth for its clients.

WHY COME TO US:Effective strategyCreatively differentAlways on-timeAlways at-demand servicePerformance orientedConsumer Intelligence CellPatented platformsInnovation Lab

HOW WE DO:Open Source (Best resource for project delivery)Chaos Theory (Our solutions are fluid and adaptable for any Asian market)Design Thinking (Our products have unique identity and differentiation)Market Intelligence (Our consumer team in the streets)

The Thinking Machine Asia - Our ways of working

WE CHALLENGEwe defy convention, be it category, competition and consumer mind-space. Only by challenging tradition and conventions can they hope to break through sales, revenue, perception and impact barriers.

WE CREATEwe create ideas that make an emotional connect with the consumer. We believe brands must embrace breakthrough thinking in order to become more relevant and inspire consumers into brand fans. After all, what good is a big idea if no one is talking about it?

WE CONQUERwe conquer the market by using a media neutral approach to execution. Turn big ideas into customized conceptual messaging to fit the medium and not the other way. This will most effectively help us conquer our goals and own the market (and maybe create a new one).

Unique capabilities, innovative thinking, On-demand delivery

WE DEFINE STRATEGIES

WE BUILD BRANDS

WE CREATE EXPERIENCES

WE DELIVER CUSTOMER PLATFORMS

• Brand Strategy• Experience Strategy• Customer Platform

Strategy• Business Strategy• Marketing Mix

Modeling• Research, Insights,

and Data Science

• Creative Development Brand Planning

• Brand Communications

• Media and Connections Planning

• Branded Content• Digital, Mobile &

Social Marketing• Loyalty & Direct

Response Marketing

• Omni-Channel Experience Design

• Immersive Digital Environments & Events

• Mobile, Retail, and Emerging Experiences

• Omni-Channel Commerce Platforms

• Content Delivery & Monetization Platforms

• Consumer Intelligence and Personalization Platforms (CRM)

• Digital Content Production & Management

Our Clients

Portfolio - Showreel

Portfolio - Digital & Mobile

www.blackgold.co.id

www.kisperience.co.id

www.originalsource.co.id www.tatamotors.co.id

www.excelso-coffee.com

http://www.tatamotors.co.id/




http://www.excelso-coffee.com/

Success Stories

Portfolio - Digital Marketing

Portfolio - Mobile Marketing & Apps

Portfolio - Social Media

Portfolio – Packaging Design

Portfolio - Branding & Identity

Portfolio - Branded Entertainment & Activations

Portfolio - Below-the-line & POSM

Portfolio - Shopper & Retail Activation

The Thinking Machine Asia - Nimble & Agile

• 25 strong team of thinkers & doers

• 100 yrs+ experience in the industry

• Cross category expertise

• Multi-skilled resources and quick turn-around

The Thinking Machine Asia - Key people

Renilson Joseph(President Director)

Renilson Joseph comes with more than 15 years of experience from various Global Advertising & Communication Agencies. He’s a marketing enthusiast that brings a unique perspective to brand building, having worked on both Client and Agency side, with a specialization in the FMCG sector. His leadership roles with experience in cross functional teams to develop effective IMC solutions for brands is an advantage for all our clients.

Roop Mukhopadhyay(Director)

Roop is a business strategist with more than 16 years ofexperience in brand management and business consulting. He has worked in different markets in APAC and EMEA. He has a wide variety of experience that cuts across many categories for clients like Coca-Cola, P&G, Unilever, Toyota,Yamaha, Nestle, L’Oreal, PZ Cussons, IBM, Apple,Dell, Nokia, Anheuser-Busch, Tata Telecom, Tata Motors and Vodafone to name a few.

Sainath Saraban(Chief Creative Officer)

Sai is an ardent movie buff, someone who intends tosoon write and direct a feature film and is working on his Bollywood script. He managed blue chip brands like Coca Cola, Google, Amazon, McDonald’s, Unilever, P&G. Until recently He was the National Creative Director of Leo Burnett India. His work has won accolades and awards in Cannes, AD&D, Spikes, Clio, Adfest and GoaFest.

Lita Natanagara(General Manager)

15 years experience on handling brands in the Telco, FMCG, Airlines, Finance and Retail category in multinational agencies. Other clients includes Maybelline; L'Oreal; Indomilk; Bentoel group (cigarette); Gudang Garam (cigarette); TVS Motors; Tata Motors; Triumph Motorcycles; Cathay Pacific; MasterCard; Pizza Hut; Cussons; Wall’s ice cream; etc. She is a passionate advertising professional and has played leadership roles with cross-functional teams to develop effective integrated marketing and communication solutions for brands.

Titus Gomez(Exec. Creative Director)

Titus George Gomez understands the nuances of Integrated Marketing Communication with an experience over 17 years. He has worked with leading advertising agencies like Bates141, Havas, FCB Ulka, Stark Communications and Grey Worldwide. He worked on Blue chip clients like American Airways, Opel, Tata Tea, Whirlpool of India, Mitsubishi Motors, Hyundai, KLM Airlines, Pizza Corner, Dell Computers, Cussons, Mayora, Kapal Api, Tata motors, Via.com to name a few. His work has also won many awards at award shows in India and latest addition being a silver Abby at Goafest 2012.

The Thinking Machine Asia - Media News

http://www.campaignasia.com/Article/358227,Indian+Embassy+names+agency+to+promote+cultural+initiatives+in+

Indonesia.aspx http://www.campaignbriefasia.com/2013/09/the-indian-embassy-in-indonesi.html

http://mumbrella.asia/2013/09/thinking-machine-wins-tata-motors-indonesia/

http://www.campaignasia.com/Article/355429,Tata+Motors+selects+creative+agency+in+Indonesia.aspx

http://www.campaignbriefasia.com/2013/09/the-thinking-machine-consolida.html

http://www.campaignbriefasia.com/2013/08/rajiv-r-menon-joins-the-think.html

http://www.campaignasia.com/Article/351953,The+Thinking+Machine+opens+in+Jakarta.aspx

http://www.campaignbriefasia.com/2013/08/the-thinking-machine-opens-doo.html

http://www.campaignasia.com/Article/358227,Indian+Embassy+names+agency+to+promote+cultural+initiatives+in+Indonesia.aspx



http://www.campaignbriefasia.com/2013/09/the-indian-embassy-in-indonesi.html

http://www.campaignbriefasia.com/2013/09/the-indian-embassy-in-indonesi.html













The Thinking Machine AsiaRukan Crown Palace, Blok B 7 – 8, Jl. Prof. Dr. Soepomo, No. 231, Tebet, Jakarta 12870Phone: +62 21 8356266Mobile: +62 81286277291Email: [email protected]:www.thethinkingmachineasia.com

http://www.thethinkingmachineasia.com/