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Malaysia External Trade Development Corporation The National Export Promotion Organisation of Malaysia The Time to EXPORT is Now

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Page 1: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

Malaysia External Trade Development Corporation

The National Export Promotion Organisation of Malaysia

The Time to

EXPORT is Now

Page 2: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

1. About MATRADE and its Services

• Export Promotion

• Exporters Development Programmes

• Trade & Market Intelligence

• Trade Advisory & MATRADE’s Facilities

2. Malaysia’s Trade Performance

Contents

Page 3: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

The Time to

EXPORT is Now

ABOUT MATRADE & ITS SERVICES

Page 4: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

Who We Are

VISION

“Malaysia A Globally Competitive Trading Nation”

MISSION

MATRADE is the National Trade Promotion Agency in Malaysia, under the Ministry of International Trade and

Industry (MITI). We are tasked to promote Malaysian products and services overseas.

“Promoting Malaysia’s Enterprises To The World”

Page 5: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

Northern Regional

Office (Penang)

Southern Regional

Office (Johor)

Eastern Regional Office

(Kuala Terengganu)

Kuching

(Sarawak)

Kota Kinabalu

(Sabah)

5 Offices across Peninsular Malaysia and Borneo

Regional Offices

Page 6: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

Los Angeles

New York

Miami

Mexico City

Santiago

Sao Paulo

Buenos Aires

The Hague

Lagos

London

Paris

Milan

Frankfurt

Moscow

Warsaw

Istanbul

Cairo

Nairobi

Johannesburg

Doha

Dubai

Mumbai

Almaty

Tashkent

Budapest

Kiev

Jeddah

Chennai

Yangon

Guangzhou

Shanghai

Chengdu

Beijing

Seoul

Bangkok

Ho Chi Minh City

Hanoi

Manila

Taipei

Hong Kong

Osaka

Tokyo

Phnom Penh

Jakarta

Melbourne

Medan

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34 Trade Offices 12 Marketing Offices

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Global Network

Page 7: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

01

Export

Promotion

02

Exporters

Development

03

Trade

&

Market

Intelligence

04

Trade

Advisory

Core Functions

Trade Fairs

INSP

EAM

TIM

Local & overseas

events

Seminars & Workshop

eTRADE

BIC

Market Info

Export Opportunities

Customised

Programme

Mobile App

Portal

Comprehensive Advisory Services

for exporters

Page 8: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”
Page 9: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

Trade Fairs

Showcasing Malaysia’s quality products and capabilities through local and international trade events

9-11 July SEMICON West 2019, USA

Electrical & Electronics

Offshore Technology Conference (OTC), USA

6-9 May

Oil & Gas

The 125th Canton Fair, China 1-5 May

General

The 16th China-ASEAN Expo (CAEXPO), China

20-23 Sep

Lifestyle

World of Private Label (PLMA), Netherland

21-22 May

Worldbex, Philippines 13-17 Mar

Construction &

Building Materials

BIG 5 Show Dubai 2019, UAE 26-29 Nov

Aeromart Nagoya, Japan 24-26 Sept

Aerospace

Machinery &

Equipment

International Transformation Asia Pacific

(ITAP), Singapore 22-24 Oct

Chemicals & Chemical

Products

K 2019, Germany 16-23 Oct

Arab Health 2019, UAE 28-31 Jan

Medical &

Pharmaceutical

MEDICA Düsseldorf, Germany 18-21 Nov

Gulfood, UAE 17-21 Feb

FOODEX, Japan 5-8 Mar

Food & Beverage

ANUGA, Germany 5-9 Oct

MIHAS, Malaysia 3-6 Apr

Note:

Signature Trade Fair

Automotive

Automechanika Shanghai, China 27-30 Nov

9

Page 10: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

SEMICON SEA, Malaysia 7 – 9 May

E&E

MIFF & EFE, Malaysia 9 Mar

Lifestyle

Oil & Gas Asia (OGA), Malaysia 18-20 June

Oil & Gas

Bringing foreign buyers to Malaysia to meet Malaysian companies

International Sourcing Programme (INSP)

Medical & Pharmaceutical

APHM International Healthcare Conference and Exhibition, Malaysia

18 Nov

Green Technology

International Greentech & Eco Products Exhibition (IGEM), Malaysia

9-10 Oct

Food & Beverage

MIHAS, Malaysia 2 Apr

Langkawi International Maritime and Aerospace Exhibition (LIMA), Malaysia

27-28 Mar

Aerospace

10

Page 11: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

Bringing Malaysian companies abroad to explore opportunities and meet potential partners

Export Acceleration Mission (EAM)

Oil & Gas

EAM on Oil, Gas & Energy to Ghana & Nigeria August

EAM in conjunction with Abu Dhabi International Petroleum Exhibition & Conference (ADIPEC)

11-14 Nov

EAM to South Sulawesi 9-11 Apr

General

EAM to Kazakhstan, Uzbekistan & Tajikistan

Apr

EAM to Russia 22-26 July

EAM to Cambodia 17-20 Sept

EAM to Philippines 19-22 Nov

Machinery & Equipment

EAM in conjunction with Hannover Fair, Germany

1-5 Apr

EAM on Chemicals & Chemical Products to India & Bangladesh

July

Chemicals & Chemical Products

Aerospace

EAM on Aerospace in conjunction with Paris Airshow

17-23 Jun

Services

EAM in conjunction with Tokyo Game Show 20-23 Sept

EAM in conjunction with GITEX 6-10 Oct

EAM on Automotive Industry to Vietnam

May

Automotive

Maritime

EAM on Maritime Industry to Oman

July

EAM to Turkey 23-27 Sept

EAM to New Zealand And Fiji

24-28 June

EAM to Myanmar 16-18 July

11

Machinery

Page 12: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

Customised programme for SMEs

to venture into

international market

Going Exports (Go-Ex)

To SMEs

contribution to total

exports to

in 2020 23%

Mid-Tier Companies

Development Programme

Customised

programme for Mid-

Tier companies to

expand and increase

export earnings

BWYEDP

A 3-year hand-holding

programme

Youth

Creating competitive &

sustainable

Bumiputera , Women &

exporters

12

Customised Programmes

Page 13: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

Large Corporation – SME Partnership Programme

13

Customised Programmes – cont.

Programme to

boost Malaysia’s

services sectors

through partnerships

between Large

Corporations and

SME services

providers

BEST Exporters

Comprehensive

Development Programme to boost

export capabilities

Page 14: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

Seminars & Workshop

ONLINE

LEARNING

Serve to guide potential & existing

exporters on the

& in

international markets.

development business opportunities

MARKET

ACCESS TRADE

DOCUMENTATION

MARKETING BRANDING POLICY

14

Exporters Training Programmes

Export Day

Serve to inform local companies

the latest export opportunities around the world, strategies to win

global market demands, current

issues in international trade,

MATRADE’s services to Malaysian companies as well as MATRADE’s

programmes.

Youth Export Day Export Day

Page 15: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

Going Exports (Go-Ex) Mid-Tier Companies

Development Programme eTRADE

Success Stories of Malaysian Companies

Page 16: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

Trade Leads

Market Alerts

Product/Market Studies

Dissemination of vital trade information to

Malaysian exporters through MATRADE’s

mobile app

MATRADE Mobile App

Page 17: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

Top 10 Foreign Countries

Total

Visitors

1. United States 95,875

2. India 89,109

3. Singapore 63,815

4. China 39,569

5. Japan 30,332

6. United Kingdom 29,371

7. Indonesia 25,678

8. Australia 24,421

9. Philippines 23,111

10. Thailand 19,226

18 Million Page Views

2.3 Million Visitors

EXPORTERS SUCCESS

STORIES EXPORTERS GUIDE MALAYSIA’S EXPORTERS

e-DIRECTORY

*2016

*2016

MATRADE’s Portal (www.matrade.gov.my)

Page 18: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

MALAYSIA EXPORT EXHIBITION

CENTRE (MEEC)

• 500 exhibitors

• 30 industry

• 7,000 visitors

annually

One-stop center for foreign buyers to

source for Malaysian products & services

TRADE MUSEUM

Showcase of Trade Evolution

in Malaysia

Other Facilities

Page 19: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

The Time to

EXPORT is Now

MALAYSIA’S TRADE PERFORMANCE

Page 20: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

Trade drives the Malaysian economy

TOTAL TRADE:

RM 9.45 billion

TOTAL TRADE:

RM 158.76 billion

TOTAL TRADE:

RM 1.876 trillion

1970’s

Source: Department of Statistics Malaysia (DOSM)

1990’s 2018

Page 21: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

Malaysia’s Trade Performance in 2018

1

Positive

growth

amid high base

effect in 2017

2

Exports

close to

RM1 trillion

mark

3

Trade balance

surpassed

RM100 billion,

the highest level

in 7 years

EXPORTS

RM998.28 billion

6.8%

IMPORTS

RM877.76 billion

4.9%

BALANCE

RM120.52 billion

TRADE

22.3%

TRADE

RM1.876

trillion

5.9%

Trade ↑5.9% (y-o-y), exports ↑6.8% & imports ↑4.9%, positive growth amid high base effect in 2017

Trade balance grew by 22.3% to RM120.52 bil, surpassed RM100 billion, the highest level in 7 years

1

2

Page 22: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

Malaysia’s Overall T

-

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

RM BIL

↑5.9%

↑6.8%

↑4.9%

↑22.3%

Trade

Exports

Imports

Trade Balance

Trade maintained an upward growth momentum with trade surplus recorded for over two decades (since Nov 1997)

RM1,876.04 bil

RM877.76 bil

RM120.52 bil

RM998.28 bil

Malaysia’s Trade Performance 2000 - 2018

Page 23: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

16.7% 12.9% 8.3% 7.1% 5.6% 49.4%

MAJOR TRADING PARTNERS IN 2018 (SHARE %)

CHINA SINGAPORE USA JAPAN THAILAND REST OF

THE WORLD

Source: Department of Statistics Malaysia (DOSM)

MAJOR EXPORT MARKETS IN 2018 (SHARE %)

CHINA SINGAPORE USA JAPAN HONG KONG

13.9% 13.9% 9.1% 7.5% 6.9%

MAJOR IMPORT ORIGIN IN 2018 (SHARE %)

CHINA SINGAPORE USA JAPAN

19.9% 11.7% 7.4% 7.2% 7.2%

TAIWAN

23

Top 5 key markets accounted for over 50% share of total trade, exports & imports

Performance of Key Markets

Page 24: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

E&E products

Petroleum products

E&E, Petroleum & Chemicals were major export & import products

Chemical products

Machinery &

equipment Palm oil

agriculture

Top 5 Export Products Top 5 Import Products (RM billion) (RM billion)

Manufactures of metal

86.22 ( 14.4%)

82.73 ( 11.0%)

73.62 ( 6.3%)

46.11 ( 5.6%)

261.65 ( 3.5%)

76.53 ( 6.6%)

57.72 ( 22.5%)

44.70 ( 17.3%)

44.67 ( 17.8%)

380.82 ( 11.0%)

Top 5 products constituted

60.6% of total exports

Top 5 products constituted

62.7% of total imports

38.1% share 29.8% share

9.8% share

9.4% share

8.4% share

5.3% share

7.7% share

5.8% share

4.5% share

4.5% share

Major Export & Import Products

Page 25: The Time to EXPORT - European Commissionec.europa.eu/environment/international_issues/cem... · 2019-06-18 · Who We Are VISION “Malaysia A Globally Competitive Trading Nation”

Thank You

The Time to

EXPORT is Now

Join us online & grow exports

www.matrade.gov.my