the trends toolkit

kjærGLOBAL

12_2014 | SMART INSIGHTS | DIGITAL CREATIVITY | KJAERGLOBAL

1) Navigating in a complex world

2) The Trend Atlas 2030+

3) Connecting the dots

4) Conclusion

5) The Trend Management Toolkit

6) Vote on the future + Q&A

Image: w

ww

.enisa.europa.eu

AGENDA - The future is not somewhere you go - you create the future

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Born in Denmark, Kjaer’s Scandinavian roots inform her value

system and she strongly believes that the business case for the

‘betterness’ will drive 21st century society. Her socioeconomic

and cultural insights span everything from money, transport,

technology and sustainability to work, health, FMCG and ‘the next

big thing’ in consumer culture.

She is head of London-based trend management consultancy

Kjaer Global, her clients include Accenture, BBVA, Dell, Ericsson,

IKEA, McKinsey, Marks & Spencer, P&G, Sony, Telefonica,

Toyota, T-Systems and Unilever. A frequent keynote speaker at

business schools and international conferences, she is a

figurehead in the global forecasting community.

Kjaer feature regularly in the world’s media and has authored and

contributed to a variety of international titles. Her most recent

book The Trend Management Toolkit on innovation and

entrepreneurship has just been published by Palgrave Macmillian.

BIO - Anne Lise Kjaer - futurist, author and founder of Kjaer Global - London

[email protected]

http://on.fb.me/16oniCT


https://twitter.com/kjaerglobal


http://bit.ly/xiowRE


http://linkd.in/ZfX3ZJ


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Fam

ily Holiday in N

orway -

Photo: H

araldB

rekke

Hyper-connectivity and over-consumption Mindfulness and meaningful experiences

NAVIGATING COMPLEXITY

San F

rancisco Museum

of Modern A

rt -R

endering: Snø

hetta

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4 C

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cts

XX

X

Q: HOW WILL OVERALL BUSINESS PERFORMANCE BE MEASURED BY 2030?

The focus will be on:

a) Profit

b) Planet (Sustainability) and People (Social Capital)

a) Purpose

b) By all 4: People, Planet, Purpose and then Profit

POLL QUESTION 1

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Photo: S

chool of Life London

Talkhouse

Coffee –

Source: B

rain’s Coffee S

pot

THE CAPITAL ‘P’ IN LEADERSHIP IS PURPOSE

Organisations need to rethink why they exist and why people should engage with them

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THE 4P BUSINESS MODEL

Engaging with People and Planet – with a Purposeful ethos to match – leads to better performance

RIGHT(Intuition & Vision = The Possibilist)

LEFT(Facts & Logic = The Pragmatist)

Whole B

rain Thinking M

odel –K

jaer Global ©

1. SCIENTIFIC

(Profit)

2. SOCIAL

(People)3. EMOTIONAL

(Planet)

4. SPIRITUAL

(Purpose)2. SO

CIA

L3. E

MO

TIO

NA

L4. S

PIR

ITU

AL

1. SC

IEN

TIF

IC

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4. S

PIR

ITU

AL

3. E

MO

TIO

NA

L2. S

OC

IAL

1. S

CIE

NT

IFIC

Foodie Culture Health = Wealth Good Cause

Work/LifeBalance

BrandEngagement

Glocalisation PublicPolicies

Green Growth

ClimateChange

Hyper Urbanisation

CulturalConsumption

InclusiveDesign

The

Real Thing

IntelligentReduction

Smart Living

RisingEconomies

Happiness HuntingThe Good LifeMindfulness

SocialCapital

QUALITY OF LIFE

No AgeSociety

Free-RangeParents

Redefine

dFamilies

Digital Natives

Female Factor

Global Citizens

Active Leisure

Education 4.0

CleanTech

CloudIntelligence

The Global Brain

DialogueDriven

The Big Society

ThinkingCities

BioRevolution

Creative Class

BetapreneurshipCollaborativeCommunities

InnovationHubs

HealthChallenges

CrowdedPlanet

Bio Diversity

Turbulent Markets

Considered Consumption

ResourceShortage

One PlanetLiving

Radical Openness

Purpose DrivenLeadership

Soft Power

Lifelong Learning

Authentic

Storytelling

UNIVERSAL AWARENESS

WELLBEING LIFESTYLE CHOICES & CONSUMPTION A BETTER WORLD

ORGANISATIONS

ENVIRONMENTPOLITICS & LEGISLATIONSECONOMICS TECHNOLOGY

COMMUNICATION SOCIAL STRUCTURES

NewModels

Enoughism

TREND ATLAS 2030+TREND ATLAS 2030+

2. SO

CIA

L3. E

MO

TIO

NA

L4. S

PIR

ITU

AL

1. SC

IEN

TIF

IC

UNIVERSAL VALUES

CARING ORGANISATIONS

MEANINGFUL EXPERIENCES

POLITICS & LEGISLATIONS ENVIRONMENT

A BETTER WORLD

QUALITY OF LIFE

TECHNOLOGY ECONOMIC DRIVERS

PATCHWORK SOCIETYMULTI-CHANNEL COMMUNICATION

POSITIVE WELLBEING

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GLOBAL SOCIETY DRIVERS

* RADICAL OPENNESS

* DIGITAL TRANSFORMATION

* SMART CITIES

* CONNECTED LIVING

* GLOBAL CITIZENS

* BETAPRENEURSHIP

* SOCIAL CAPITAL

* THE GOOD LIFE

2. SO

CIA

L3. E

MO

TIO

NA

L4. S

PIR

ITU

AL

1. SC

IEN

TIF

IC

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Q: WOULD YOU RECOMMEND YOUR ORGANISATION TO A FRIEND?

a) Absolutely, I share my company’s values and ethos

a) Yes, but other companies are performing much better in this field

a) I would not

POLL QUESTION 2

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RADICAL OPENNESS - Total Transparency & Reputation Management

Companies are well-placed to make a positive difference to people’s lives when they are transparent

GE

finalist -B

est Fortune 500 B

rand on Social M

edia 2014

beyondtransparency.org

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DIGITAL TRANSFORMATION - Easy Access & Multi-Channel

Tesco H

ome P

lusIK

EA

Augm

ented Reality A

pp

Digital transformation is not a destination but a journey in which technology is key to high performanceA

ccenture Info graphic: Digital T

ransformation

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4 C

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XX

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POLL QUESTION 3

Q: DO YOUR CEO AND LEADERSHIP TEAM COMMUNICATE VIA TWITTER?

a) Yes, they are engaged with Social Media

b) Some of them, but they are infrequent users

c) No, not at all and they have no plans to do so

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Cities are living, ‘intelligent systems’ fostering new behaviours, alliances and communities as they grow

SMART CITIES - Mega Cities & Real-time SolutionsC

itymapper B

est App 2014

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Electrolux S

martP

late

Nest.com

Smart technology will drive a better future, inviting people and businesses to collaborate for mutual benefit

CONNECTED LIVING - Internet of Everything (IoE) & Meaningful Analytics

Concept iW

atch

Google G

lass

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GLOBAL CITIZENS - Hyper Mobility & Talent Rally

The right talent is the most critical factor to innovation and business growth according to 97% of CEOs

1985-2010 GLOBAL WORKFORCE 2.0

2010-2020 GLOBAL WORKFORCE 3.0

Source: G

lobal Talent R

ally, CIF

S, 2010

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4 C

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POLL QUESTION 4

Q: IS YOUR COMPANY PREPARED FOR THE GLOBAL CITIZENS?

a) Yes, we are currently implementing a 2020 talent strategy

b) We are aware of talent shortage and have a strategy in the pipeline

c) No, we have no strategy in the pipeline

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BETAPRENEURSHIP - Disruptive Innovation & Creative Communities

Entrepreneurship is key to personal autonomy, the welfare state, jobs, innovation and competitivenessw

ww

.ifixit.com

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Increasingly, design briefs will evolve around new innovation models incorporating the 4Ps

SOCIAL CAPITAL – Circular Economy & Sharing Communities

Source: thegreatrecovery.com

2013

Photo: T

owards a S

haring economy: C

ollaborative Consum

ption , Published U

K 2011

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THE GOOD LIFE - Betterness & Authentic StorytellingP

hoto: The S

chool of Life London

As we redefine ‘Quality of Life’, the conventional way of measuring success is being challenged

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4 C

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POLL QUESTION 5

Q: HAS YOUR ORGANISATION DONE A GOOD JOB IN PREPARING YOU FOR THE

FUTURE?

a) Yes

b) No

c) They are ready but I am not

d) I am ready but they are not

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CONNECTING THE DOTS

‘ME’ Drivers

‘WE’ DriversGLOBAL SUSTAINERS

INCLUSIVE VISIONARIES

CREATIVE COLLABORATORS

TECHNOLOGY OPTIMISERS

THE

4Ps

Mindset M

ap 2014 © K

jaerGlobal

People Planet

Profit Purpose

ENGAGEMENT

The Good Life

TRUST

Radical Openness

Emotional Touch PointsRational Touch Points

MOBILITY

Global Citizens

COLLABORATION

Urbanisation

MULTI-CHANNEL

Digital Transformation

ACCESS

Smart Living

DISRUPTION

Betapreneurship

COMMUNITY

Social Capital

TRUST

Radical Openness

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CONCLUSION

Developing future concepts that offer meaning and value – at every level – is key to success in the 21st century >>>

Photo: IB

M S

marter C

ities campaign by O

gilvy


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PLAN THE FUTURE WITH MY BOOK kjærGLOBAL

TOOLKIT HIGHLIGHTS

- Key trend forecasting methods

- How to spot trends

- Create your own Trend Atlas

- Using a Trend Toolkit

- Major trends to 2030+

- Future scenarios & tomorrow’s people

- Trend Management in action

- Case studies

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the trends toolkit

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