GAMIFICATIONTHE TRUTH ABOUT

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Gamification (n) - the process of adding games or gamelike elements to something (as a task) so as to encourage participation.

GAMES ARE FUN.

BORING STUFF ISN’T.

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TO THE MADNESSMETHOD

BigDoor

PREBUILT SOLUTIONS

1. Gamification doesn’t need to be huge.

1. Gamification doesn’t need to be huge.

2. Your audience defines what fun actually means.

CASE STUDY

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Millennials, roughly ages 18 - 30, who like news but don’t read it.

THE AUDIENCE

Make the news interactive, so people have to engage with it (making it more exciting).

THE IDEA

A trivia game that allows people to play the news rather than reading it.

THE SOLUTION

POWERUPS

THANKS

newsup.me/baltimore-innovation-week-2014

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