the truth about social media
TRANSCRIPT
91%OF B2B MARKETERS
USE CONTENT MARKETING.
BLOGGING – B2B
B2B COMPANIES THAT BLOG GENERATE67%MORE LEADS PER
MONTH THAN THOSE WHO DON’T.
BLOGGING – B2B
86%OF B2C MARKETERS
USE CONTENT MARKETING.
BLOGGING – B2C
B2C MARKETERS USE OVER
12CONTENT MARKETING
TACTICS.
BLOGGING – B2C
- INTERESTING CONTENT IS ONE OF THE TOP 3 REASONS CUSTOMERS CONNECT WITH BRANDS ON SOCIAL MEDIA.
- CONTENT IS WHAT MAKES SOCIAL MEDIA EFFECTIVE, NOT VICE VERSA.
- BLOGGING IS THE MOST EFFECTIVE WAY TO CREATE CONTENT.
BLOGGING – DON’T BLOG? DON’T SOCIALIZE.
BORING
REASON
S
1.THOUGHT LEADER (GETTING OLD)
2.DRIVE TRAFFIC BACK TO SITE (IMPORTANT! BUT THERE’S MORE…)
BLOGGING – REASONS TO BLOG
“HIP”REA
SONS
1.SALES MATERIALS
2.CUSTOMER RESOURCES
3.BRAND AWARENESS
BLOGGING – REASONS TO BLOG
EVEN MORE “HIP”
REASON
S
4.SEO5.NEWSLETTER
/ EMAIL CONTENT
6.CONSTANT COMMUNICATION WITH CUSTOMERS
BLOGGING – REASONS TO BLOG
BLOGGING – WHERE DO I START
BLOGGING – WHERE DO I START
BLOGGING – WHERE DO I START
BLOGGING – WHERE DO I START
YOUTUBE, VIMEO
OTHER FORMS OF CONTENT – VIDEO MARKETING
PRESENTATIONS (SLIDESHARE AND LISTLY*)*THIS PRESENTATION IS ONLINE
OTHER FORMS OF CONTENT – IN-PERSON EVENTS
- GREAT FOR LEAD GENERATION
- BUILD A SUBSCRIPTION LIST (EMAIL MARKETING)
OTHER FORMS OF CONTENT – EBOOKS
- FACEBOOK ALGORITHM – EDGERANK
- FAVORS THE # OF LIKES (ON POSTS), COMMENTS, AND SHARES OVER PAGE LIKES
- BIGGER BRANDS HAVE MORE SPAM
FACEBOOK – ENGAGEMENT VS. LIKES
“SO AND SO” HAS 10,000 LIKES AND NO POST LIKES? WHAT’S UP WITH
THAT?IT’S CALLED BUYING LIKES! AND IT
DOES NOTHING BUT HARM.
FACEBOOK – BUYING LIKES
FACEBOOK – BIG COMPANIES VS. SMALL
GREAT CUSTOMER SERVICE
FACEBOOK – ULTA BEAUTY
FACEBOOK – BIG COMPANIES VS. SMALL
FACEBOOK – ARCEDIUM
FACEBOOK – NON-PROFIT
- SHARE ARTICLES.- PROMOTE THEIR
CONTENT – ONCE.- THEY AUTOMATE
EVERYTHING.
TWITTER – WHAT MOST TWEETERS DO
- SHARE CONTENT (BUT TAKE ONE MINUTE TO SEARCH THE AUTHOR’S TWITTER HANDLE).
- RETWEET FOLLOWERS (BUT COMMENT WHY).
- PROMOTE YOUR OWN CONTENT (BUT MULTIPLE TIMES, TEST BEST POSTING TIMES, AND TEST HEADLINES).
TWITTER – WHAT YOU SHOULD DO
PRACTICE COPYWRITING
TWITTER – THE ART OF TWEETING
YUCK!
TWITTER – THE ART OF TWEETING
TWITTER – START A CONVERSATION
- AUTOMATED DMs- SHARING AN ARTICLE WITHOUT
THE AUTHOR’S HANDLE- “THANKS FOR THE FOLLOW!”- ABUSING HASHTAGS- PUSH FROM FACEBOOK- SHARING ARTICLES YOU’VE
NEVER READ- NEVER EXPLORING OUTSIDE
YOUR COMMUNITY
TWITTER – WHAT NOT TO DO ON TWITTER
FOCUS ON TWITTER LISTS
TWITTER – TWITTER ANALYTICS
USE TOOLS LIKE BUFFER TO TEST MULTIPLE HEADLINES.
TRACK RETWEETS, FAVORITES, AND CLICKS.
TWITTER – TESTING, TESTING
LINKEDIN AND B2B – IN PERFECT HARMONY
65%OF B2B MARKETERS
HAVE ACQUIRED A CUSTOMER
THROUGH LINKEDIN.
LINKEDIN – B2B
LINKEDIN GROUPS
LINKEDIN – STAY ACTIVE
CUBICLE NINJAS HAS OVER 1,000 FOLLOWERS!
LINKEDIN – COMPANY UPDATES
LINKEDIN – LINKEDIN BLOGGING
- EXTEND YOUR LINKEDIN NETWORK.
- EXPLORE TOPICS.
- ASK FOR ADVICE.
- SHARE VALUABLE CONTENT.
LINKEDIN – AMERICAN EXPRESS OPEN FORUM
- IT’S NOTHING BUT WEDDING IDEAS, DIY’S AND FOOD RECIPES.
- MARKETERS DON’T BENEFIT.
PINTEREST – MYTHS
CLICK-THROUGH AND SALES CONVERSATION RATES HIGHER ON PINTEREST THAN ON TWITTER AND FACEBOOK.
PINTEREST – STATS
- PINTEREST IS ALL ABOUT COMPULSIVE BUYS.
- YOUR AUDIENCE MUST MEET THE AUDIENCE OF PINTEREST (YOUNG FEMALES).
- GREAT FOR ARTICLES, BUT YOU MUST MAKE IT WORTH THE SHARE.
PINTEREST – HERE’S THE DEAL
PINTEREST – SHARE BUTTONS
HTTP: //PINTEREST.COM/SOURCE/YOURWEBSITE.COM
PINTEREST – ANALYTICS
GOOGLE ANALYTICS
PINTEREST – ANALYTICS
- 2014 – 150 MILLION ACTIVE USERS.
- MTV – MOST FOLLOWED BRAND.
- 43% OF TOP 100 BRANDS ON INSTAGRAM POST DAILY.
INSTAGRAM – INSTAGRAM-IFICATION
- SHOW NEW PRODUCTS.
- GO BEHIND THE SCENES.
- PROMO CODES.
- FEATURE CUSTOMERS.
- PRODUCT PLACEMENT.
INSTAGRAM – PROMOTE CONTENT
GOOGLE+
GOOGLE LOCAL LISTINGS+
UNVERIFIED
GOOGLE LOCAL LISTINGS+
GOOGLE LOCAL+
GOOGLE LOCAL LISTINGS+
59%OF CONSUMERS USE
GOOGLE EVERY MONTH TO FIND REPUTABLE, LOCAL BUSINESS.
GOOGLE LOCAL LISTINGS+
50%OF MOBILE
SEARCHES ARE CONDUCTED IN HOPES OF FINDING LOCAL RESULTS – 61% OF THOSE SEARCHES RESULT IN A PURCHASE.
GOOGLE RANKING
NOT IN TOP SEVEN:
IMPROVE GOOGLE LISTINGS +
- CRAFT CUSTOM BUSINESS DESCRIPTIONS.
- ADD CONTENT LIKE PHOTOS AND VIDEOS.
- REMOVE DUPLICATE LISTINGS.
- ADD A SHORT DESCRIPTION TO TITLE TAG.
GOOGLE BUSINESS+
GOOGLE SEARCH AND GMAIL+
