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Professoriate Award 2020 Due to the pandemic the majority of awards will be given at the 2021 conference

THE UNIVERSITY OF VITEZ

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Contents

Editorial 3 Prof Lazo Roljic PhD

History of CIRCLE 4

Professoriate 5

Fellowships 48 Graduations 53

Examinations 54

Abstracts

Challenges of Direct Selling in Digital World: Case of Avon in Croatia 58 Nikola Draskovic & Melanija Haric

The Impact of Focusing on the Digital Marketing in the Function of increasing Economic Efficiency and Effectiveness of Companies in Bosnia and Herzegovina 59 Darijo Jerković, Edin Arnaut & Siniša Dukić

Evaluation of Cheese Packaging Graphics Design Using Eye Tracking and Consumer Survey Research 60 Elena Horská, Ľudmila Nagyová, Peter Šedík, Barbara Kiełbasa & Andrzej Krasnodębski

Current Situation of Milk Producers and their Needs for Upcoming Programming Period 61 Petronela Švikruhová, Zuzana Kapsdorferová & Radka Kataníková

Impact of skill on trust within small-to-medium sized enterprises upstream relationships 62 Khurram Sharif

Entrepreneurship intentions of the students – international perspective 63 Tomasz Bernat

Effect of Branding strategies on oncreasing sales volume of an organisation 64 Adams Attarh Ibrahim

Consumer credit as a leverage for economic growth in Nigeria 65 Adebayo Idowu

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CIRCLE INTERNATIONAL The college for international research, consumerism, leisure, entrepreneurship

EDITORIAL

It is with pleasure that I write these few words about the recent development in education to reach Eastern Europe, the Balkans, Central Europe and specific targeted areas in the world.

The Professoriate is renewed on a five year basis and the diplomas are issued at the conference which will be an annual affair, were the students and professors can informally meet to discuss their postgraduate education. It will also be the annual time that the vivas for the qualifications will take place.

The professoriate is a non paid group of people dedicated to distance learning and will be rewarded by acceptable means not necessarily monetary to all concerned thus not affecting their own legal standing within their own institution. It is imperative to indicate that no competition will be planned to affect the professor’s home institution, but rather the chance to open up partnerships and collaboration. The International Journal of Sales, Retailing and Marketing will be the designated in house journal for the virtual college.

Editor in Chief Prof Lazo Roljic PhD

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History of Circle The CIRCLE [research centre], was created at Leeds Metropolitan University in 2003. In 2005 an EU, Tempus project to develop an International Masters was successfully applied for by the University of Applied Science in Vorarlberg, the University of Zagreb, and Leeds as partners. In 2005/6 Vorarlberg and Zagreb sent students to Leeds for the masters and to follow a doctoral program.

It was agreed that all partner Universities [80 by 2013] would have their own Circle [research centre] but Circle International would be created independent of any university and to host an independent conference, to develop activities hosted separately to the research centres. To this end an annual conference has been hosted by different universities who themselves controlled the costs, revenues and activities in their own session.

A management committee to oversee the details is in place and was established which works to the constitution agreed by the management committee.

In the recent past a virtual college of learning was established, independent of partners and in 2012 housed in the University of Vitez.

Students from all partner universities will have the opportunity to follow master’s and doctorate programs in their own domestic language. The International Journal of Management Cases is the in house journal of the conference.

To date the virtual college has graduated over 20 PhDs and 2 Masters students and is actively involved in recruiting doctoral level applicants.

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!

A Virtual College of the University

Senate of the University approval of the Professoriate

Claudio Vignali Sinisa Dukić The University of Gloucestershire The University of Vitez Head of College and Provost Coordinator in Vitez and Head of Post Graduate courses

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� �Due to the postponement of the 2020 due to the Covid-19 pandemic, Colleagues dented in red received their awards in 2020. The remaining colleagues will be awarded their professoriat at the 2021 conference.

Chair

Bernd Britzlemaier Pforzheim University, Germany Finance

Aftab Dean Leeds Beckett University, UK Research and Statistics

Leo Dana Montpellier Business School, France Entrepreneurship

Hans Rudiger Kaufmann Mannheim University, Germany SMEs

Gianpaolo Basile Universitas Mercatorium, Italy Innovation Management

Tomasz Wisniewski Szczecin University, Poland Financial Management

Enrico Bonetti Universita di Campagnia, Italy Service Marketing

George Lodorfos Leeds Beckett University, UK Management

Razaq Raj Leeds Beckett University, UK Events

Tahir Rashid University of Salford, UK Digital Islamic Marketing

John Stanton St Josephs University, USA Food Management

Edyta Rudawska Szczecin University, Poland Marketing Development

Kreisimir Znidar PrizmaCPI, Croatia Marketing Research

Daniela Ryding University of Manchester, UK Fashion Management

Gianpaolo Vignali University of Manchester, UK Fashion Business

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� �Alberto Mattiaci La Sapienza, Italy Marketing

Mitsunori Hirogaki Kushiro University, Japan Marketing Strategy

Michael Fass The University of Gloucestershire, UK Leadership and Governance

Alaa Soliman Leeds Beckett University, UK Economics

Delorez Sanchez Bengoa University AMS Mannheim, Germany Culture

Anastasia Konstantopouloou Edge Hill University UK Teaching and Learning

Louise Reid The University of Gloucestershire, UK Digital Management

Mohamed El Ansari UAE Social Responsibility

Madalena Pereira Beira University, Portugal Textile Technology Management

Robin Carey University of Central Lancashire, UK Management Planning

Silvio Cardinali Universita delle Marche, Italy Sales and Marketing

Nickola Draskovic R I T, Croatia Social Responsibility and Marketing

Dinesh Dvallabh Sisulu University, South Africa Tourism and Hospitality

Osinakachukwu Ideozu Nigeria Infrastructure Management

Khurram Jahangir Sharif Qatar University Relationship Management

Elena Horska Slovak University of Agriculture, Slovakia International Marketing

Valerio Temperini Universita delle Marche, Italy Business Management

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� �Catherine Oreh Nigeria University, Nigeria Adult Education

Tomasz Bernat University Szczecin, Poland Micro Economics

Vitor Ambrosio ESHTE, Portugal Religious Tourism

Carmen Santos University of Leon, Spain International Cooperation

UcheIdeozu Nigeria The University of Vitez, Bosnia and Herzegovina Social Environments

Ibasu Joseph Leeds Beckett University, UK Corporate Social Responsibility

Oreh Okuji The University of Vitez, Bosnia and Herzegovina Relationship Management

Massila Kamalrudin The University UTeM, Malaysia Software Engineering

Baba Yusuf Musa The University of Vitez, Bosnia and Herzegovina Micro Economics

Md Javed Kawasr The University of Salford, UK Customer Relations

Claudio Vignali The University of Gloucestershire, UK Management

Antonio Feraco Singapore University, Singapore Corporate Governance

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� �Gianpaolo Basile

He got his PhD in Communication Science at the University of Salerno (Italy). He teaches Destination Management and Innovation Management at Universitas Mercatorum (Italy) and from 2010 is Professor at the Business Management PhD course in Vitez University (Bosnia-Herzegovina). From 2005 to 2012 he taught Marketing at the Department of Sociology, University of Salerno (Italy). He has been teaching Territorial Systems Marketing at the Department of Communication and Sociological Sciences, University of Salerno (Italy) until 2015. In 2012 he taught Corporate Communication at the Department of Economics of University of Palermo (Italy). He is founder and President of Scientific Association Business Systems Laboratory (www.bslaboratory.net). His main research interests are: Systems Thinking Approach, Place Marketing and Management, Destination Management, CSR.

His research interests focus on consumer behaviour, management business systems, strategic and operative planning in marketing and communication, place marketing. He is the co-author of several books on those subjects and he has written many scientific articles published on international journals. He has presented several competitive papers at international conferences; he is member of the editorial board and reviewer of many international journals.

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� �Enrico Bonetti

Enrico Bonetti is Professor of Marketing at the Department of Economics of The University of Campagna, Italy, where he also teaches Marketing Communication. He has a PhD in “Management and corporate governance”, at the School of Management, University of Naples “Parthenope” - Italy, with a final dissertation about “Change management in service firms”. He is a Post-doctoral fellowship at the Department of Management, Second University of Naples, Italy.

He published several articles and books concerning: services management, consumer behaviour in services, place marketing, tourism marketing, destination management, fashion industry, branding, event marketing and management. He is member of the Faculty of the PhD program in “Entrepreneurship and Innovation” of the Second University of Naples, Italy.

He is member of the editorial board of the following journals and editorial series: International Journal of Management Cases, International Journal of Sales, Marketing and Retailing, Mercati&Competitività, Best in Class.

He is also visiting professor of Marketing, Services Marketing and Tourism Marketing in various MBA courses in Italian universities and management school, such as: University “La Sapienza” - Rome, LUISS University – Rome, University “Federico II” -Naples, University of Foggia, University of Salerno, University of Catania. He presented papers and researches in several conferences in Italy and abroad.

He consulted with and held seminars and workshops for numerous business and public institutions, including: Vodafone (telecommunication), Illycaffè (coffee producer), Yamamay (fashion), CIS (retail district), Gruppo San Paolo (publishing), (Standa (retail), Coin (retail), Trenitalia (railway), Nuova Tirrena (insurance), Naples City Council (public institution), Campania Region Council (public institution); he also worked as a consultant for Italian Government on topics concerning quality service in the public institutions. He is member of SIM –SocietàItalianadi Marketing (Italian Marketing Society) and of AIDEA – AccademiaItalianadiEcomomiaAziendale (Italian Academy of Business Administration and Management); he is also member of the Scientific Committee of Premio Marketing (Marketing Contest) promoted by SocietàItalianadi Marketing.

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� �Bernd Britzlemaier

Professor Britzlemaier joined Pforzheim University on 1 September 2002 from The University of Liechtenstein, where he had been Dean of the Business school and member of the board for the past six years. Prior to this he worked for four years as a consultant to establish Sino-German business relationships. Before that he was a consultant and financial controller for the AL-KO group for five years, where he led a number of international projects He has written and edited fifteen books for publishing houses such as Pearson or Springer and a number of articles in the fields of Finance, Accounting and Controlling. He is the associate editor of the World Review of Entrepreneurship, Management and Sustainable Development and serves a member of several editorial boards.

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� �Léo-Paul Dana

Léo-Paul Dana is Professor at Montpellier Business School, founding member of the public research centre Montpellier Research in Management, MRM (EA 4557, Univ. Montpellier). He is member of the Entrepreneurship and Innovation Chair, which is part of LabEx Entrepreneurship (University of Montpellier, France) and funded by the French government (Labex Entreprendre, ANR-10-Labex-11-01). A graduate of McGill University and HEC-Montreal, he was formerly Marie Curie Fellow at Princeton University and Visiting Professor at INSEAD. He has published extensively in a variety of journals.

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� �Antonio Feraco

He is Director for Technology Transfer and Innovation at Fraunhofer IDM@NTU in Singapore. He owns a PhD in Artificial Intelligence and Psychology of Programming where he focused on the business side of the ICT tools and build technology transfer and business models on Interactive Digital Media. He is a Business Engineer with a master degree in business management and specialisation in Organisation and Management of enterprises and in Intercultural Marketing.

He is working as Business Developer for IDM@NTU covering ICT sectors related to Visual Computing Technologies horizontally applied to the most of fields, from Health and Scientific Visualisation, manufacturing and maritime industry to the use of innovative means of communications for mobile advertisements and mobile information visualisation. He managed various international projects related to energy efficiency and embedded systems in robotics. In the specific he was in charge of the business development and exploitation activities of an Artemis JU project, R3-COP, and of the dissemination and business validation activities of a Support Action of FP7 in Energy Efficiency, Revisit. He published a book entitled: ‘An essay approach to marketing research’, Access Press, 2011, and several papers in the field of consumer and corporate behaviours.

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� �Hans Ruediger Kaufmann

After extensive experience in German Bank Management, Hans Rudiger Kaufmann completed his sponsored PhD in 1997 and was research assistant and then lecturer (p-t) in the department of retailing and marketing at Manchester Metropolitan University/UK. Consecutively, he worked in Budapest, first as Course Director Marketing for an organisation affiliated with the Chartered Institute of Marketing and then as an Assistant Professor in Marketing at the International Management Centre Budapest as well as its contractual consultant. He is Director of the Germany located International Consulting Dr. Kaufmann. From 2000 until 2006 he worked in various functions for the University of Liechtenstein. He was Academic Director Private Banking responsible for the design of innovative professional programs, member of the leadership team of the Institute of Finance and, later, Head of the Competence Centre International Management as part of the Institute for Entrepreneurship. From October 2006 he was employed at the University of Nicosia in the department of Management & MIS and was ranked Full Professor Marketing in 2013. Since 2016, he is affiliated as Professor and Chair of the BA Management & Leadership at the University of Applied Management Studies Mannheim. Rudi has been a launching member and President (2007-2009) of the international research network on consumer behaviour, CIRCLE. He also is a co-founder and Vice- President of the Euro Med Research Business Institute. Furthermore, he served as a board member of the American Marketing Association (AMA) Global Marketing Special Interest Group. He is a member of the editorial board of a variety of journals and author/editor of books (mainly in the field of Consumer Behaviour, Marketing and Entrepreneurship).

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� �George Lodorfos

Prof. George Lodorfos is the Dean of the Business school at Leeds Beckett University. He has 18 years of experience as senior academic in Entrepreneurship and the Strategic Management of Technology and Innovation.

He is an electrical and electronic engineer by first degree; he holds Masters Degrees in Automation and Control as well as in Innovation and Technology Management, and a PhD in Strategic Management of Research and Development. In addition, he has supervised to completion and he has examined many PhDs both in the UK and Europe and is an external examiner for two UK universities.

He has extensive practical and academic experience in the field of Strategic Management, R&D and Adoption of New Technologies and Innovation. In addition, he has done extensive research and enterprise work in the areas of buyer behaviour with particular interest in online purchasing and the use of technology to enable the sustainable growth of businesses.

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� �Tahir Rashid

Dr Tahir Rashid is a highly qualified international academic and has taught postgraduate and professional courses in Austria, Germany, Lithuania and UK. He is the Director of Post Graduate Programmes in International Marketing & Services Management and Senior Lecturer in Marketing and Corporate Strategy at Salford Business School, University of Salford, UK; a Visting Professor of Marketing, University of Kaunas, Lithuania; and Visting Professor of Marketing and Strategy, University of Vorarlberg, Austria.

He graduated with a PhD in Web-Based Relationship Marketing from Leeds Metropolitan University; MSc In Quality Management from the University of Salford; PostGraduate Certificate in Education from University of Bolton; and BSc (Hons) Computer Science and Applied Physics from Manchester Metropolitan University. He is a Memebr of the Chartered Institute of Marketing and a Memeber of the Institute of Quality Management. He is an external examiner of Marketing at the University of Central Lancashire and has carried out programme validations in Singapore and UK.

He is currently supervising ten PhD students from Bangladesh, Dubai, Egypt, Germany, Jordan, Nigeria, Pakistan, Syria and UK.

Dr Rashid is an experienced enterprenure with a background in fashion retail management. As a management consultant he has lead UK Government and European sponsored projects to assist large organisations and SMEs to improve their management and IT capabilities. He is often sought out by news media for his views on consumer issues and has been a guest on BBC News 24.

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� �Razaq Raj

Dr Razaq Raj is a Principal lecturer in the Business school in Leeds Beckett University. His research interests include community events, outdoor events, economic impacts, religious tourism, cultural festivals and sustainable tourism, cultural diversity in events management and international tourism.

He has published work on special events, financial management in events, information technology, cultural festivals and events, sustainable tourism and religious tourism. He regularly attends and presents papers at national and international conferences. Dr Razaq Raj has published in a number of peer reviewed journals and conference proceedings.

Dr Razaq Raj is the author of the text books Religious Tourism and Pilgrimage Management: An International Perspective, Event Management: An integrated and practical approach and Event Management and Sustainability. He has recently published text on Cultural Tourism and 2nd edition of Event Management. He also sits on a number of voluntary sector management boards.

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� �Edyta Rudawska

Edyta Rudawska is a Professor in the Marketing Department. She is a director of the Institute of Management as well as a Head of the Department of Marketing at the University of Szczecin. She is interested in issues regarding marketing, customer relationship management, business relations management, loyalty building, customer equity, marketing management and planning and financial aspects of marketing. She published over 200academic papers in numerous rated journals, including The British Food Journal and Journal of Business & Industrial Marketing. Her latest book is titled: Sustainability Marketing Concept in European SMEs. Insights from the Food Drinks Industry, (Ed)., Emerald Publishing House 2018, Great Britain. Edyta has also contributed to a number of special issues.

She is a member of the Committee of Organization and Management Sciences of the Polish Academy of Sciences and Polish Scientific Marketing Society. She has participated in scientific internships and research programs in Cyprus, Great Britain, Sri Lanka and USA. She has been a visiting professor at Guangdong University of Foreign Studies (China) and at the University of Jaen (Spain). Recently, Edyta was officially ranked Full Professor in November 2019.

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� �Daniella Ryding

Dr. Daniala Ryding is a graduate of the Manchester Metropolitan University. The author graduated with an Honours degree in Retailing and Marketing and was later recruited by the business school to teach marketing to both undergraduates and post graduate students. In the past, Daniela has worked for a small number of retail organisations, including British Home Stores and Debenhams in the role of a department manager. Further to having worked in industry, she later commenced her career in education working for a small number of UK colleges. Daniella then moved into higher education and now holds more than 10 years’ experience in higher education. Her research specialism’s include strategic marketing, consumer behaviour and customer satisfaction theory within a UK food retailing context. The author has achieved three higher degrees in Marketing, published two text books and contributed to three others within the Strategic Marketing and Market Research field. In addition, the author has published over 20 academic papers in numerous rated journals, including The British Food Journal, International Journal of Food Product Marketing and the Journal of Consumer Studies. The author has also contributed to a number of special issues and is constantly seeking new opportunities to expand her current portfolio. The author’s on-going research focuses primarily on marketing related themes for the food and fashion industries. Furthermore, her PhD is a synthesis of 10 years of published worked on the UK food industry. Her PhD thesis examines sustainability for a number of food sectors within the current climate and provides a series of new models which identify key factors for success. The contribution to knowledge for this PhD thesis is first and foremost the development of two bespoke models which respectively illustrate the most important drivers for creating customer satisfaction within the UK grocery food sector and UK speciality coffee shop sector. These models are a synthesis of a breadth of extensive research conducted by the author. The models demonstrate originality and reflect the most up to date research within

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� �John L. Stanton

John L. Stanton has a Ph.D. in Quantitative Methods and Marketing from Syracuse University, and been in the food industry for about 40 years. He is currently professor and previously held endowed chair in the food marketing department at Saint Joseph’s University in Philadelphia. Besides academia, Dr. Stanton has also worked in the food industry. He has been Vice President of Marketing for Melitta, an international coffee company, and worked in Germany for Tengelmann, one of the world’s largest food retailers and owner of A&P in the USA. Dr. Stanton was also director of research of an advertising agency and has consulted for many nationally known food companies.Dr. Stanton has spoken at many major US food association meetings and conferences including the Dairy Management Inc. (DMI), International Mass Retailers Association, National Retail Federation, National Grocers Association (NGA), Produce Marketing Association (PMA), Food Marketing Institute (FMI), National Association of Convenience stores (NACS), Institutional Food Distributors Association, Institute of Food technologists (IFT), Private Label Manufacturers Association (PLMA), Produce Marketing Association, National Pasta Association, National Confectioners Association, Biscuit and Cracker Association, Refrigerated Foods Association, and many others. He is a Board of Directors of a number of food companies including Herr’s Foods, Premio Foods, The Philadelphia Cheesesteak Company, and David Michael flavor company..

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� �Claudio Vignali

Professor Claudio Vignali held The Arnold Ziff Chair in Retail Marketing Management and is the Head of CIRCLE. Professor Vignali joined Leeds Met on 1 September 2003 from the School of Consumer, Tourism and Hospitality Management at Manchester Metropolitan University, where he had been the Consumer Section and Research Head. Prior to this he was the postgraduate diploma course leader in the department of Retailing and Marketing.

Professor Vignali holds chairs in Croatia; Poland; Italy and Germany. He also actively delivers MBA and DBA modules for leading UK Universities

He has written more than 150 articles and books in the field of Retailing and Marketing and is the editor of two academic journals.

In the past Professor Vignali has worked for Crown Berger Paints, which was part of AkzoNobell, and Benetton, where he has held positions from brand manager to export director and developed distribution and retail operations in Europe and the Middle East. At present Prof Vignali is the head of the postgraduate distance learning courses at Vitez and developed an innovative delivery program. He has also helped in the development of the professional diploma in sales, creating a Sales Academy offering a bespoke program to the Circle network.

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� �Gianpaolo Vignali

Dr. Gianpaolo Vignali is a graduate from UMIST with his first degree in Mathematics. After his first degree Gianpaolo became the President of the Students’ Association at UMIST. He was an integral part in the merger between The Victoria University of Manchester and UMIST forming the new University of Manchester.

In 2005 Gianpaolo added a Masters in Strategic Management from Manchester Metropolitan University whilst being employed as a part-time Lecturer and Researcher at Manchester Metropolitan University. He also did ground-breaking research into Farmers’ markets as a researcher for the North West Food Centre before moving to full-time employment in the department of Retail at Leeds Metropolitan University, International Faculty. Whilst at Leeds Gianpaolo developed the final year Strategy Module and also created the Professional Diploma for industry learners.

A move back to Manchester Metropolitan university, Hollings Faculty resulted in Gianpaolo becoming the Programme Leader for the Fashion Buying & Merchandising Programme. Gianpaolo successfully grew the course from 125 students to 220 until he achieved his PhD and moved to The University of Manchester working in the School of Materials where he delivers on both undergraduate and post graduate programmes.

Gianpaolo is an active researcher and works alongside the Virtual research centre CIRCLE (Centre for International Research of Consumers, Locations and their Environments, www.circleinternational.co.uk). He also the present president of CIRCLE and sits on the Scientific and Managing Committee of CIRCLE and is the Associate Editor for The International Journal of Management Cases (www.ijmc.org).

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� �Tomasz Wiśniewski

He is the faculty member of the University of Szczecin since 1986. He starts his career in Institute of Cybernetics, Economics and Informatics. Since 2000 he holds the post in Investment and Valuation Unit, from 2008 as the Professor of the University of Szczecin. In the 90th he was a promoter and manager of a few international co-operation projects under the PHARE Tempus scheme with the budget of approx. 2 mln Euro. He took part in a number of language, didactic and research placements, among others in: University College Cork (1992), Coventry Technical College (1992, 1994, 1998), University of Stirling (1995, 1996, 1997), University of Lisbon (1995, 1996, 1997), Amsterdam School of Business (199 of International Projects Centre at the University of Szczecin. From 2000 to 2007 he holds the post of MBA course director. From 2010 to 2019 he was director of the Institute of Economics and Management of Enterprises. From 2015 to 2020 he was a member of the board of National Health Fund. From 2019 he is Director of the Finance and Banking Department in Szczecin University. He is a member of programme board of Financial Management Conference (http://fmc.home.pl/), CIRLCE 2015 Conference (https://circle2015.wordpress.com/) and editorial board of International Journal of Management Cases (http://www.ijmc.org/IJMC/Home.html).

His academic interests are focused on corporate economics, financial management, financial planning, investment appraisal, company valuation, real options valuation, application of simulation and decision trees in risk analysis, cost of capital estimation and tax shield valuation. He is an author of more than 100 research papers and 3 books in the field of financial management. His interests comprise also application of e-learning (modal platform) and business simulation (Marketplace software) in didactics.

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� �KrešimirŽnidar

Krešimir Žnidar was born in Zagreb on October 17th, 1969. His higher education was at the University of Zagreb, Faculty of Philosophy in the period 1990 - 1996, in the Psychology Department. He enrolled on the doctoral studies, at the Leeds Metropolitan University, in 2006. He made his doctoral dissertation; Nautical Tourist Loyalty to Croatian Marinas “under Professor C. Vignali mentorship and he defended the thesis in March 2012.

After university graduation in 1996 KrešimirŽnidar employed himself as an editor in the publishing house Slap. The same year he moved to a project manager position at CEMA – Market Research Centre. In 2000 he established his own market research agency named Prizma Researches (Prizma CPI today).

All through his higher education KrešimirŽnidar has been active as a president of the European Federation of Psychology Students Association. He has been active inthe Croatian Chamber of Economy in the Market Research Sector as a vice-president from 2003.As vice-president and president of Croatian Marketing Association Zagreb in period 1999 – 2003 he then was a member of ESOMAR.He actively participated in activities of CROMAR, HOZ, CCE section, CPA and he owns two IBM SPSS certificates.

KrešimirŽnidar was involved with more than 200 research projects where he worked on methodology, sampling and data analysing, also doing reports and key assessment presentations. He did his biggest projects for P.Z. Auto, T-HT, VipNet, Pliva, TDR, Porsche, Metro, Zagrebačkabanka, RBA, PBZ, Sony, McDonalds, Coca Cola, Unilever, NovaTV, Algebra, Dukat, Gallup, a number of Croatian faculties and universities and for many more renown companies and organizations.

Since 2003 until today he has been working as a manager and lecturer for different SPSS customers in educations in which have participated more than 100 attendees (University of Zadar, University of Zagreb, University of Dubrovnik, Croatian National Institute of Public Health, Agency for Medicinal Products of Croatia, Croatian Education Agency and many other economic entities).

Since 2003 he has been working as a guest lecturer at the University of Zagreb – Psychology Department at the Faculty of Philosophy (market research)

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� �Michael Fass

Professor Michael Fass has worked in senior management at Hays (logistics), Miles Druce-GKN (industrial services) and Tricentrol (oil exploration). He was the director of one of the UK’s largest local economic regeneration agencies where he created programmes for business enterprise, local venture capital funds and was a founder director of the Prince’s Scottish Youth Business Trust, helping young people start up in business. He has worked on business support partnerships throughout the UK and the rest of the EU & was an expert advisor for the delivery of the European Union’s SME development programmes at LEADER (rural enterprise), MED INVEST (Southern Mediterranean) and PHARE (Republic of Poland). He managed the Institute of Directors development centre in Scotland where he was responsible for director development & corporate governance services. He has studied at the universities of Cambridge, Edinburgh and Wales (Trinity Saint David) & now teaches at the universities of Gloucestershire and Manchester. He is a Fellow of the Chartered Institute of Personnel & Development (CIPD). Michael’s research interests include: leadership and corporate governance, business creation and entrepreneurship, human resource management and SME development and support. His published works include: The Vital Economy (1990); Faith in Governance (2004); The Resilient Director (2015); Salute Me When You See Me (2016) and Napoleon’s Drop (2020).

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� �Anastasia Konstantopoulou

Anastasia Konstantopouloou obtained a M.Eng in Electrical Engineering and Electronics from the University of Liverpool and PhD in Computer Science from University of Bradford for the thesis titled: “Mesoscopic Josephson Junctions and their application in Quantum Computing”. She started her career as Lecturer in Computer Science, but soon moved into a management position. She currently works at Edge Hill University as the Associate Dean for Learning & Teaching in the Faculty of Arts and Sciences. She is responsible for the academic standards and strategic direction for the faculty’s academic portfolio. Her research is focusing on branding, innovation in educational development.

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� �Aftab Dean

As an experienced academic, with over two decades of working at Universities, I have been a module leader for a number of very large business and marketing programmes. My pedagogical experience is complimented with over 10 years’ experience in delivering online modules in which I gained fluency in a number of technology tools to bespoke teaching practices to engage students online. I have taught on the online MBA programme for one of the world’s leading university. My teaching engagement style has been recognised by the university who have consistently nominated and awarded me with certificates for recognition of my excellence in student engagement and feedback.

As the ostensible lead for the DBA I have been involved, in both a supervisory and workshop delivery to the 50+ students who have completed their studies in the last three years. I have accumulated a vast repertoire of knowledge on research methodology and its application, in various industries, from both commercial and doctoral supervision experience. I currently have 42 doctoral completions where I was the Director of Studies.

Being a fellow of the HEA, and a recognised authority on the National Student Survey (NSS), I have been commissioned several times to analyse the full dataset of the NSS survey.

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� �Mohamed El-Ansari

Dr. Mohamed El-Ansari obtained his PhD from Leeds Beckett University in the UK – PhD thesis: University Social Responsibility Model for Transnational Partnerships and his Master degree from School of Humanitarian and Social Sciences at Westminster. He obtained his degree (BA) and (PGD) form Sudan at Juba University Faculty of Education and Omdurman Ahlia University, Dept. of English Language and Literature.

He has experiences in teaching, research, leadership and Managements. He worked in 7 different countries and his experiences in working in different countries enhance his communication skill and cultural awareness. He helped in coordinating international cooperation in education between MENA Universitas and Universities in the UK part of his job with diplomatic mission in London. He contributed to a UNESCO project to give access to quality education and promote the local, regional and national value of international education, emphasising the importance of international students to employment and educational opportunities at a local & International level. He is the chair of London Education and Research Network; the main mission of LEARN to serves as a forum for Education Attachés to share information and best practices. He is annual guest speaker Universities UK and the British council London as well as member of Transnational Education committee which recently founded. He participated in different Global Education projects between Arab League and European Union and he is visiting Fellow Bradford University, Sterling University and he is visiting professor to Vitez University

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� �Mitsunori Hirogaki

Mitsunori Hirogaki is an Associate Professor of Marketing Research and Consumer behaviour at Ehime University, Japan, where he teaches Marketing Research, Data Analysis, Quantitative Research Methods, Statistics and Mathematics for Business and Economics. He received his PhD from the Graduate School of Business Administration, Kobe University. Previously, he was an Associate Professor at Hiroshima University of Economics and Kushiro Public University of Economics.

He has been involved in big data analysis projects, as a member of a research group at the Centre for the Study of the Creative Economy (DoshishaUniveristy), he works with big data analysis to construct systems that identify seeds of innovation.

Dr. Hirogaki current research focuses on Cross-Cultural Consumer Behaviour in international marketing and marketing strategies in mature, developed societies.

Dr. Hirogaki is a member of the Japan Society of Marketing and Distribution, the Japan Association for Consumer Studies, and the Japanese Economic Association.

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� �Alberto Mattiacci

Alberto Mattiacci, PhD in Business Economics and Management,is full professor of Management and Marketing at Sapienza, University of Rome, Department of Communication and Social Research (Coris).Formerly he taught for more than 10 years at the University of Siena, as assistant, associate and full professor.

Alberto Mattiacci has an extensive teaching and research experience in Italy both on graduate and on executive education programs. Currently he teaches Strategic Marketing and Advanced Marketing in the Master Class; he is Co-Director of Master Marketing Management (www.mumm.it) and Director of Master on Digital Exportat the Italian Trade Commission. Alberto Mattiacci’s Past President of the Italian Marketing Society (www.simktg.it) after having served as General Secretary from 2011 to 2014 and as President from 2014 to 2018.

Alberto Mattiacci is Scientific Referee and Visiting Professor at Luiss Business School, for executive education programs in marketing and communication. He is also President of the Scientific Committee at Eurispes, a private centre for research on change in Economics, Politics and Society.

Alberto Mattiacci published more than 150 works -scientific papers and books, handbooks, and so on. He participated in more than 200 conferences and seminars in Italy and abroad, often as invited speaker and carried out numerous training activities organized by colleges (Sapienza, Siena, Iulm, Parma, Luiss Business School, Bergamo) institutions (ICE, Confindustria, Ministries) and private enterprises. He has organized and contributed significantly to organize more than 30 of conferences and workshops, both domestic and international.

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� �Madalena Pereira

Mad of Beira Interior – UBI, Covilhã, Portugal with his first degree in Textile Engineering – 1990, received the award for best student of the year. Later adding equivalent Masters in Textile Engineering and attend one year the Master of Management at UBI. His career first started as a Trainee Assistant and Researcher at UBI. Passionate with application of theory to practice, she worked ten years in the Textile and Clothing Industry in Covilhã City, the “Portuguese Manchester”. Developed and finish the Doctoral Thesis with management and Textile engineering area at UBI in 2007. With increased dedication to the University then became the Director of Master in Fashion Design and teacher also in IADE –Creative University in Lisbon in Master of Branding and Fashion Design. It was director of Master in Fashion Design (UBI), director of Master in Branding and Fashion Design (UBI/IADE-U), Director of Fashion Design course at UBI, Vice-President of Textiles Department and ERASMUS+ Coordinator in UBI. She has member of Unit Research FibInTech, UBI and UNIDCOM, IADE-U and written over 50papers and books chapter in the field of Operations Management and Sourcing, Management and Marketing, Sustainability, Trends in Fashion Design presented at numerous international conferences. She was also member of Textile Institute, ITAA, NEFTAS and member of expert group in Portugal in field of Green Textiles, Fashion Design and Manufacturing Digitization and New Business Models (Textile Cluster, Technology and Fashion). From 2015 she is a national validate/accreditation for A3ES in Fashion Design courses.

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� �Dolores Sanchez Bengoa

Prof. Dr. Dolores Sanchez Bengoa is vice-president for international relations at the University of Applied Management Studies in Mannheim, Germany. Since 2018 she is the Chairwoman of the scientific committee of the European Association for Professional Education. She graduated from Leeds Metropolitan University. Her PhD thesis explored the cultural barriers affecting the cross-cultural knowledge transfer between German speaking countries and Russian and Easter European business co-operation. Her thesis contributed with five innovative models, two of them for understanding of the problem and three of them for solving the complex problem.

Her main responsibilities include the development of international co-operations, lecturing at postgraduate and master level, researching and supervising DBA and PhDs. She also participates in EU projects related to intercultural management education. Her professional interests focus on issues dealing intercultural management, cross-cultural communication or intercultural knowledge transfer. Over the last 25 years Dr.Bengoa has accumulated an extensive intercultural experience by working, teaching, researching and living in seven countries. This international life has provided her with a deep understanding of how national cultures influence on international business, leading her to develop tools and strategies to successfully manage cultural differences. She regularly teaches in Germany, Lithuania, Russia, Greece and Austria bringing the international and practical dimension into the university room. She has published over 35 academic papers, book contributions and conference proceedings in numerous rated journals including Thunderbird Journal, Journal of World Review of Entrepreneurship, Management and Sustainable Development, Journal of Cross Cultural Management, EuroMed Journal of Business, International Journal of Management Cases.

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� �Robin Carey

Dr Robin Carey is currently Academic Planning & Marketing Director at the University of Central Lancashire. Prior to working in academia, he held business and marketing related roles with major organisations including BBC Worldwide and Times Newspapers. Robin often appears as a Marketing expert on UK TV and radio having appeared numerous times on BBC TV Breakfast and SKY TV News. Robin holds a PhD from the University of Vitez, an MBA from the University of Hull, a Master’s in Education, and a Diploma in Professional Practice in Education from UCLan and a degree in Business & Law from Coventry University

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� �Louise. F. Reid.

Dr. Louise F. Reid is a Lecturer in Digital Marketing. Her career in the fashion sector encompassed both retailing and buying roles, for brands Warehouse and Cotton Traders respectively. Louise’s PhD research, which follows a BA (hons) in Consumer Studies and an MSc in Strategic Fashion Buying, investigated the role of psychological and physical determinants of clothing comfort within the consumer’s process of garment evaluation within multiple channel retail environments. Her thesis and current research into virtual and augmented reality retailing informs her current supervision in strategy, retailing, consumer behaviour and digital marketing topics.

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� �Senator Osinakachukwu Ideozu

Dr OsinakachukwuIdeozu has had quite some experience working at different levels before settling for partisan politics and professional practice. He was a member of the Senate of the Federal Republic of Nigeria and was at various times Member, Nigerian House of Representatives; Member, Rivers State House of Assembly and a onetime Honourable Commissioner for Finance in Rivers State.

Senator Ideozu is a lover of knowledge. He holds a Bachelor of Technology (B.Tech.) Degree in Estate Management from the then Rivers State University of Science and Technology (now Rivers State University) were he graduated with a First Class. He studied and obtained a Master of Business Administration (MBA) Degree in Finance and Banking from the University of Port Harcourt; Master of Science (M.Sc.) Degree in Environmental Management from the Enugu State University of Science and Technology; Master of Science (M.Sc.) Degree in Public Policy from the University College London and a Doctor of Philosophy (PhD) Degree from the University of Vitez, Bosnia and Herzegovina where his thesis was on “Urban Infrastructure Development and Investment in Nigeria”. His thesis underscores his passion and professional interest on the exponential need for a pragmatic and efficient model of alternative infrastructure financing as a panacea for the huge infrastructure deficit in Nigeria.

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� �Khurram Jahangir Sharif

Dr Khurram Sharif is an experienced senior marketing academician with 20 years track-record in higher education. He is an international educator who has taught, researched and trained in Western Europe, Far East, Middle East and South Asia. As a practitioner, he has consulted and delivered executive/managerial training in United Kingdom, Qatar, Saudi Arabia, Malaysia and Pakistan. He is an expert within the field of marketing research, sales management and high technology products marketing. He is a passionate supporter of experiential teaching where he involves himself and the learners in the knowledge creation process.

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� �Dinesh Vallabh

Professor Dinesh Vallabh joined Walter Sisulu University in 1997. He has currently has been serving as the Head of Department of Tourism, Hospitality and Sport Management. He is a Master’s graduate in Management Development of Westminster University, London and holds a PhD in Business Management, from Nelson Mandela University, Port Elizabeth, South Africa. He has attended over 25 conferences and has written various book chapters and has research publications in accredited journals, both nationally and internationally. Prof Vallabh’s primary areas of interest range from Marketing, Small Businesses, Customer Relationship Management, Religious Tourism and Rural Tourism. He also currently serves as a City Councillor in Buffalo City Metropolitan City of South Africa. He has been chairperson of the board for International Relations for the city. He has established twinning relations with China, Sweden and the Netherlands, to promote growth and development for the city. He has served on the Council for the past 19 years. Currently, he is in the process of establishing the Dinesh Vallabh Foundation, which seeks to assist orphaned children with their studies.

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� �Tomasz Bernat

The professor of the Faculty of Economics, Finance and Management of the University of Szczecin, Poland. He is a researcher and lecturer with over 25 years of experience. He has been the Chair of the Microeconomics Department and the Vice-Dean of the Faculty for over 7 last years.

The area of the research is dealing deeply with entrepreneurship - especially in the academic scope, microeconomics, economics decisions, market concentration. He provide the research on the biological (genetics) and economic factors of entrepreneurship, currently.

He is also a co-founder and the Vice-president of the academic start-up Allegen, that deal with genetics and economic research dedicated for sportsmen and sports clubs.

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� �Nikola Draskovic

Dr. Nikola Draskovic is an experienced manager, but also active as an instructor in higher education. He obtained his PhD in marketing from Leeds Metropolitan University in 2010 and two MSc degrees from University in Zagreb. In January 2019, Nikola assumed position of commercial director at Colas Croatia after being a full-time senior lecturer at RIT Croatia for four years. Before joining RIT Croatia, he worked as a sales manager at Vetropack. Nikola co-authored two university textbooks and over scientific papers. His main research interests focus on marketing aspects of packaging, social marketing, marketing strategy and digital marketing.

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� �Catherine Oreh

Prof Kate I. Oreh is a gender expert and a Professor of Adult Education & Community Development.

Professor Oreh had her first degree in 1984 (first class honours), M.Ed. Guidance and Counselling 1988, M.Ed. Adult Education/Community Development 1993, and a Ph.D. in1998. She became a professor in 2006.

She has over 30 years’ experience in research and training, education, programme development and implementation. Her vast experience cuts across academics and development.

She has lectured undergraduate and postgraduate students, and has supervised many Masters and PhD Thesis.

She has also held several leadership positions as Head of Department of Adult Education and Extra Mural Studies, the Chairman of several Boards in the University of Nigeria, Nsukka. In addition, she has consulted for multilateral organizations such as UNESCO, UNICEF, Teachers Education Council of Nigeria (TRCN), National Teachers Institute (NTI) in areas such as education, gender and development, advocacy, mobilization and monitoring/evaluation. She has served as a resource person in training the trainer workshops around non formal education, adult education and basic education.

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� �Elena Horska

Teaching the subjects Marketing, International marketing, European consumer and consumer behaviour, Merchandising and Retail Marketing.

Research in the area of internationalization of agricultural subjects on the European and global markets, opportunities of territorial expansion of the agricultural subjects in global conditions, enforcing the theory of international marketing in the conditions of the business subjects, intercultural studies directed on executing marketing activities and consumer behaviour on the food market in Europe, marketing strategy for emerging markets and factors of territorial expansion and sustainable business doing internationally.

Establishing the consumer behavioural and neuroscience research unit at the Department of marketing.

Coordinator of the Slovak-Russian Master Program: Agrarian Marketing and Trade, running in cooperation with the Russian Timiryazev State Agrarian University in Moscow and St. Petersburg State Agrarian University, St. Peterburg, Russia. Dean of the Faculty of Economics and Management of the Slovak University of Agriculture in Nitra and professor of marketing and management.

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� �Valerio Temperini

Valerio Temperini is Associate professor of of Business Management at the Polytechnic University of Marche, Department of Management (Ancona, Italy). PhD in E-learning (Met activities and studies about marketing issues, and particularly: service marketing, urban and territorial marketing, tourism marketing, the role played by the ICT in the marketing strategies of firms. He teaches marketing, services marketing, territorial and tourism marketing at the Marche Polytechnic University. He has been visiting scholar at the Montclair State University (New Jersey, USA). He is member of the Italian Marketing Association and the Italian Society of Management.

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� �Silvio Cardinali

Silvio Cardinali is Associate Professor of Marketing and Sales Management at the Department of Management of the "Giorgio Fuà" Faculty of Economics of the Politecnica delle Marche University where he teaches Marketing, Communication and Sales Management.

He has taught in numerous Universities and business schools including City University of Hong Kong, Luiss Business School in Rome, Cuoa - Vicenza, Istao - Ancona, Master Publitalia '80 - Milan and IPE - Naples, as well as collaborating with national and international companies including Wind, EY, Skoda, KTM, Ford, etc.

He is the creator and Lead Partner of international university projects IN.KAM.S. and S.M.I.le.

He has published in various international journals including Industrial Marketing Management, Journal of Business Research, Management Decision, Management Research Review, and Journal of Marketing Education.

He has also serves as a guest editor with Journal of Business Research.

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� �Vitor Ambrosio

Vitor Ambrósio is Ph.D. in Geography (Religious Tourism) from Universidade Nova de Lisboa, Portugal, M.A. in Geography (Religio (EnglishandGermanStudies) from Universidade de Lisboa, Portugal, B.A. in Tourismfrom Instituto Superior de Línguas e Administração, Lisboa, Portugal.

Vitor Ambrósio is a Senior Lecturer of ESHTE - Escola Superior de Hotelaria e Turismo do Estoril (Estoril Higher Institute for Tourism and Hotel Studies), Portugal, since it was founded, in 1991. He has also been teaching in Bachelor’s, Master’s and Doctoral Tourism programs in other institutions.

For several years Vitor Ambrósio was the Director of Doctoral and Master Programs in Tourism andhe was the President of the General Assembly of CESTUR (Research Centre for Tourism Studies) which developed studies and research projects providing more coherent and coordinated approaches among all stakeholders of the tourism system (companies and public authorities).

He has collaborated with some ONG,taking part in missions within the frame of technical assistance programs on sustainable religious tourism development.

Prior to his academic and research activities, between 1979 and 1995, he worked as a travel agent promoter and tourist guide.

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� �Alaa Soliman

Alaa Soliman is a Professor of Economics at University of Vitez since 2016 and a Senior Lecturer in Economics at Leeds Beckett University, UK since 2002 where he joined from South Bank University, UK where he worked as a Research Fellow. He has great interest in the areas of Financial Development, International Finance, Islamic banking and Finance, Monetary Economics, Energy Economics and Financial Economics. He graduated with PhD in economics and MSc in Financial and Monetary Economics from UEL, UK. Professor. Soliman has been a guest editor and a referee for a number of academic journals which include Journal of Development Studies, Cogent Economics and Finance and Empirica, Energy Economics, Economic Letters, Review of Development Economics, Resources Policy and Journal of Enjoinment Management.

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� �M. Carmen Rodríguez Santos

Responsibility: Vicedean International Relations University: University of León Responsibility: Secretary for International Cooperation and Publicity Programs/International Relations/Dean of International Relations University: University of León Responsibility: Director of the European Master in Business Studies (EMBS) University: University of León

Post: Director of COBEREN (Consumer Behaviour Research Network), the first Network coordinated by a Spanish university to be approved by the European Commission’s Lifelong Learning Program 2009 selection process.

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� �Massila Kamalrudin

Massila Kamalrudin is an associate professor of Software Engineering and a research group leader of Innovative Software system &Services group of UTeM. Her first degree was Computer Science from Universiti Putra Malaysia, MSc in Computing and Software Technology from University of Wales, Swansea, UK and PhD from University of Auckland, New Zealand. She also did her post-doctorate study at Swinburne University of Technology, Melbourne Australia. She has published in ISI/Scopus journals, conference proceedings and book chapters. Massila has been actively involved in writing research proposals and co-authored a book entitled “Writing Fundamental Research Proposal”. Her research specialisation is in the field of Requirements Engineering focusing in the consistency management of requirements. It involves developing lightweight technique together with visual support and automated traceability to manage the consistency and validate the requirements. Currently, she is working on the work of exploring the fuzzy model to check for the consistency of requirements. Besides, she also work on security requirements, concentrating on automated approach to capture and manage the consistency of security requirements from the business requirements from various domains including IoT and mobile applications. In addition, her work also involves in the development of a new approach and domain library to capture and validate the healthcare requirements which we believe could help the requirements engineers to elicit correct and consistent requirements of a healthcare domain.

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� �FELLOWSHIPS

Uche Richmond Ideozu

Uche Richmond Ideozu, PhD was born on the 16th of August, 1967. He holds a B.Sc. degree in Accountancy and an MBA in Banking and Finance from the Rivers State university of Science and Technology, Port Harcourt, Nigeria. He also obtained a M.Sc degree in Accounting from Leeds Metropolitan University, now Leeds Beckett University, Leeds, United Kingdom, and a doctorate degree (PhD.) from The University of Vitez, Bosnia and Herzegovina. His PhD Thesis was ‘Social and Environmental Expenditure Reporting and Disclosure: A Tool in Niger Delta Crisis Resolution’.

Dr.Ideozu is a Public Sector Accountant, a Certified Teacher, and Part - Time consultant in Accounting, Tax and Business Management. He is a Fellow of The Institute of Chartered Accountants of Nigeria (ICAN), The Chartered Institute of Taxation of Nigeria (CITN), and The Nigerian Institute of Management (NIM), and a member of other professional bodies in Nigeria and the United Kingdom.

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� �Joseph Albasu

Joseph Albasu was born in 1968 and graduated from Lagos State University where he bagged his Bsc Industrial relations and Personnel Management, Masters of Business Administration, Masters in International Relations and Strategic Studies.

He further obtained his Postgraduate Diploma in Management Science at Abubakar Tafawa Balewa University, Bauchi. He pursued a Master of Science Degree in Leeds Beckett University, Leeds UK and was designed with Masters of Science in Corporate Governance. Afterward, Albasu earned his Degree of Doctor of Philosophy (PhD) at Leeds Beckett University, Leeds UK and researched in the area of Internal Corporate Social Responsibility. Presently Dr.Albasu is Senior Visiting Lecturer in the Department of Business Administration at the Taraba State University, Jalingo. He has published several articles in both International and Local Journals. He is a holder of many diplomas and professional certificates.

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� �Oreh Okuji

Dr.Oreh bagged an Accountancy degree from the University of Nigeria, Enugu Campus. He went on to get two Masters Degrees and a PhD degree. His Masters degrees are in Corporate Governance from the Leeds Metropolitan University, now Leeds Beckett University and Business Administration from the Rivers State University of Science and Technology. His PhD degree which he secured from the University of Vitez, was in Business Economics.

He has carried out research in stakeholder relationship management, building sustainable businesses in the face of climate change and has published articles in journals.

Dr.Oreh has work experience spanning almost twenty years. He started his career in investment banking with the Leeds Merchant Bank. He moved on to the oil and gas sector, where he has close to sixteen years’ experience spanning treasury, management accounts, audit and compliance, commercial negotiations and business development. He has vast work experience across Africa, Asia and Europe.

Dr.Oreh is a member of the Association of International Petroleum Negotiators, an associate member of the Energy Institute, a member of the Nigerian Institute of Management and a fellow of the Institute of Business Development.

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� �BabaYusuf Musa

Dr. Baba Yusuf Musa is currently the DirectorGeneral of the West African Institute for Financial and Economic Management (WAIFEM)- a training centre for West African of central banks, ministries of finance and economic planning, debt management offices,accountant general’s departments and other public-sector institutions with core macroeconomic management responsibilities in the West Africa sub-region. Prior to his current appointment he held the position of Director, Debt Management at WAIFEM and had a twenty-one-year stint at the Central Bank of Nigeria where he worked at different times in both Research and International Economic Relations Departments. Musa had also worked with the Ministry of Education, Plateau State, Nigeria and with National Directorate of Employment (NDE). For over two and half decades, has been involved in capacity building in area of macroeconomic management especially public debt management in Anglophone West African Countries and beyond. From 1998–2006, Musa had served as member of Heavily Indebted poor Countries (HIPC) steering committee (a multi donor fund which conducted capacity building programme among 42 HIPC Countries). Musa had also served for 5 years (2008-2013) as a member of the Technical Advisory Committee (TAC) of the World Bank Debt Management Facility (DMF) and was Chairman of the Implementation Coordination Group (ICG) of the World Bank Debt Management Facility from 2016-2019. He is an adviser to some state governments in Nigeria on debt issues. He is currently a council member of Nigeria Economic Society (NES), Senior Research Fellow in Economic and First Vice President International Association of Research Scholars and Administrators (IARSA).

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� �Md javed Kawsar

A Salford graduate both MSc. in International Business and PhD. on Customer Relationship Marketing. Prior to that he completed MA in HRM from University of Bolton and MBA &BBA (Marketing) from Bangladesh. Dr. Kawsar teaches at both undergraduate and postgraduate levels in University of Salford Business School. Dr. Kawsar has research interests in CRM for UK ethnic minority SMEs, the role of CRM in religious tourism, and Islamic CRM. Dr Kawsar has extensive industry knowledge regarding international trade as he is highly involved in exporting heavy construction machines to the Middle East and Bangladesh.

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� �Graduation for the PhD/Dr of Sc of the University of Vitez

Nurat Babalola

Adebola NuratAkinlabi-Babalola started her career as a food scientist and obtained Higher National Diploma in Food Science and Technology from Yaba College of Technology in 1996. She served in a couple of leading Food Industries in the country before her passion for seeing things done right propelled her into Finance. Nurat obtained Bachelor of Science in Accounting from the prestigious University of Lagos, Nigeria in 2006. Having obtained master’s in finance in the same institution, she specializes in Capital Market Development and has published articles on this field in International Journals to her credit.

Currently based in Lagos, Nigeria, she is working on her PhD Research in University of Vitez titled; EFFICIENCY AND CAPITAL STRUCTURE: EMPIRICAL EVIDENCE OF LISTED FIRMS ON THE NIGERIAN STOCK EXCHANGEThe topic addresses the importance of market quality in solving Emerging Markets Socio-economic Issues.

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� �Exams for The University of Vitez, MBA

Birgit Knoll

My name is Birgit Knoll, I am 51 years old and I am living in Seefeld, near Munich in Germany with my family. I did my bachelor’s degree in business administration at the University of Applied Science in Villingen-Schwenningen as a part time student. For almost 17 years, I have been the CEO of the company digitalkonzept in Seefeld. Digitalkonzept prints advertising posters and develops outdoor-displays especially for winter sport resorts. Since 10 years I am also an entrepreneur of a second company named mySPOTTi GmbH in Seefeld. mySPOTTi is an international brand and produces digital printing especially for interior design. Our costumers are web shop’s and leading furniture dealer in Europe and the luxury brand industry in Germany. mySPOTTi operates his own webshop www.myspotti.de.

My research topic is about social media and an analysis of communication strategy on social media by the luxury brand consumption by German women in Munich. I am very interested in social media marketing because of the rapid development of social media and the present situation of luxury goods industry, the increasing number of companies decides to integrate social media in their brand communication strategy to promote brand recognition.

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� �Vassilika Marquardt

Born 1973 in Germany and of Greek origin.

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� �PhD Mock Examinations for the University of Gloucestershire

Mario Gehrlin

My name is Mario Gehrlein, I am 28 years old and I am living in Heidelberg, Germany. After finishing the highest school level in Germany, I did my bachelor’s degree in economic engineering at the University of Applied Science in Mannheim as a part time student. During this part time studies, I worked alternately 3 months for a chemical company in Mannheim which produces additives for the lubricant, rubber and plastic industry and 3 months I studied at the university of applied science in Mannheim. After 3 years, I finished my bachelor´s degree and I proceeded with my master’s degree in chemical engineering at the University of Applied Science in Mannheim in full-time.

Currently, I am working as an Area Sales Manager in the Export Division for one of the biggest lubricant manufacturers in Germany. As an Area Sales Manager, I am responsible for the countries Mexico, USA, Canada, Belarus, Kazakhstan and Switzerland. I started the job as an Area Sales Manager directly after finishing the master’s degree and I am still working there for 3,5 years. In parallel, I started a part-time PhD program at the business school of the university of Gloucestershire 2,5 years ago. My research topic is about international marketing with the heading “Management decision-making in the transition of a multinational corporation’s internationalisation strategy”.

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� �

ABSTRACTS

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� �

Challenges of Direct Selling in Digital World: Case of Avon in Croatia

Nikola Draskovic Rochester Institute of Technology, Croatia

Melanija HaricUniversity of Applied Sciences „Hrvatsko Zagorje Krapina“, Croatia

As a distribution technique, direct selling is used by both big global corporation and small and medium enterprises to reach their customers without the intermediary services of wholesale and retail chains. Before the emergence of the internet, direct selling mostly relied on catalogue sales, direct mail and interpersonal interaction between sales representatives and prospects over the telephone or in-person. Many companies applied this technique to market different types of goods and services, such as cookware, nutritionals, cosmetics and insurance. Some companies also offered individuals and small-scale entrepreneurs an opportunity to became part of their sales force network comprising of numerous locally focused sales representatives or sales consultants. Based on the face-to-face discussions and product demonstrations, these sales representatives establish strong relationships with prospects and loyal customers. With the emergence of the internet, direct post and print catalogues became obsolete and replaced by direct emails and web shops. Furthermore, communication with prospects and regular customers reached another level with the usage of various social media platforms, which resulted with the birth of the social selling concept.

While explorative in its nature, the aim of this paper is to shed some light on the direct selling Avon’s business model in the context of Croatian market. As one of the pioneers of direct selling in the US, Avon became a global player thanks to its well-developed sales force network. Avon entered Croatian market in 1997 and managed to develop a network of 15.000 sales representatives in the following years. Like in the rest of the world, the Avon’s business model in Croatia is mainly based on door-to-door sales supported with multiple iterations of product catalogues. With the recruitment of millennials, Avon also put some focus on social selling, but still not fully utilising the potential of various social media platforms.

Keywords: social selling, Avon, Croatia, multi-level marketing, direct selling

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� �The Impact of Focusing on the Digital Marketing in the Function of increasing Economic Efficiency and Effectiveness of Companies in

Bosnia and Herzegovina

Darijo Jerković, Edin Arnaut and Siniša Dukić The University of Vitez, Bosnia and Herzegovina

In the global market, characterized by intense competition and dynamic changes over the last ten years, marketing theorists and experts analyze significant changes in marketing resulting from technological innovations (Lamberton; Stephen, 2016). As consumers make more intensive use of the Internet, an increasing number of companies are using digital marketing to communicate with target markets (Smith, 2011). It is obvious that digital marketing is gradually gaining dominance over traditional forms of marketing. Flexibility, lower costs, two-way communication with customers through digital media, multimedia product presentation, etc., are the reasons why companies focus on digital marketing. The essential question is when digital marketing will become dominant in the overall marketing of every company. Consumers are also interested in more companies focusing on digital marketing, as they use social networks and digital media as channels of communication in the buying process. For the authors of the paper, the crucial question is how well companies in Bosnia and Herzegovina are aware of the growing importance of digital marketing and how much it participates in their market appearance, in order to maximize economic effects in business. An interesting question is whether B&H companies are lagging behind in this perception. The authors conducted an empirical survey among 20 B&H companies to identify potential lagging behind current global trends. Large and medium-sized, domestic private companies were selected as the sample, respecting the views of their managers on the importance of digital marketing for current and future businesses, most relevant to forming attitudes for the B&H market. Also, the research included identifying the potential correlation between the level of application of digital marketing and the economic and business efficiency of B&H companies. Based on the analysis of managers' attitudes, the paper presents a final assessment of whether there is such a gap and the current impact of digital marketing on the economic and business efficiency and effectiveness of companies.

Keywords: digital marketing, economic efficiency, business effectiveness of B&H companies, Bosnia and Herzegovina.

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� �Evaluation of Cheese Packaging Graphics Design Using Eye

Tracking and Consumer Survey Research

Elena Horská, Ľudmila Nagyová and Peter Šedík Slovak University of Agriculture in Nitra, Slovak Republic

Barbara Kiełbasa and Andrzej Krasnodębski University of Agriculture in Krakow, Poland

Main objective of the research paper is to identify the most attractive parts and elements of packaging from consumer point of view based on assumption that package design and information on it play the important role in decision making process while people do shopping and consequently perceive and remember the most expressive product features. From consumer´s point of view several aspects contribute to defining the quality of a food product, not only intrinsic qualities such as taste and other organoleptic properties, but also external factors such as origin and labelling (Grunert, 2002, Sadilek, 2019).

In our research we searched package of two kinds of cheese, both with very specific features. The package of the traditional cheese “Oštiepok” contained traditional ornamental design. The package of cheese “Bio Eidam” has been tailored for young generation due to its funny vector design. To evaluate packaging graphics design we collected data in two ways. In laboratory conditions we used Eye tracking research with a mobile Eye camera (Eye Tracker Glasses 2) with a dark pupil tracking technology from the Swedish company Tobii. To create heat maps, maps fixing points and evaluate different areas of interests (AOI) we used software Tobii Pro Lab (version 1.83.11324). Consequently, a consumer survey was carried out in the group of respondents. In total, 32 respondents – millennials participated in the research. Research results show the importance of the correct layout of text and graphics on the product packaging depending on marketing aims. Research work was supported by the Slovak Research and Development Agency on the basis of Contract no. APVV-16-0244 "Qualitative factors affecting the production and consumption of milk and cheese.”

Keywords: Product, consumer, eye tracking research, attractiveness, packaging

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� �Current Situation of Milk Producers and their Needs for Upcoming

Programming Period

Petronela Švikruhová Slovak University of Agriculture in Nitra, Slovakia

Zuzana Kapsdorferová Slovak University of Agriculture in Nitra, Slovakia

Radka Kataníková Slovak University of Agriculture in Nitra, Slovakia

Raw cow milk represents one of the most important commodity in the agricultural market. Consumption of dairy products by Slovak consumers is very low compared to other countries in European Union and the world what results in a negative impact on businesses in this sector. One of the main reasons is low demand of consumers. The aim of the article was to evaluate the current situation of and needs of milk producers in Slovakia in relation to the strategic objective - Farmer position in value chains. If we discuss the last 10 years, the Slovak sector of primary milk production has experienced three dairy crises. These crises caused that up to 37 % of milk producers cease their production. Despite the fact that by 2015 the milk market was regulated, milk supplies and milk purchase prices were on a swing. We know that Slovakia accounts for less than a percentage of European supplies but development on our market reflect to the situation on the European market. In 2019 the situation in primary milk production slightly improved mainly thanks to the recovery of milk purchase prices, but also thanks to support but still we cannot talk about big success. Milk purchase prices have recovered slightly and averaged 32.6 cents per kilogram over the year. On the other hand, costs have risen again, either because of rising energy prices or because of rising labour costs caused by the government measures. The dairy market situation is affected by changing climate conditions as well as demanding conditions for the marketing of dairy products.

Keywords: milk, milk producers, common agricultural policy, milk consumption

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� �Impact of skill on trust within small-to-medium sized enterprises

upstream relationships

Khurram Sharif Qatar University, Qatar

Skill plays an important part in the formation and propagation of trust within business-to-business relationships (Mayer et al., 1995; Selnes, 1998; Tan and Md Noor, 2013). In most studies to date, impact of skill has been investigated as a determinant of trust (Moorman et al., 1993; Mayer et al., 1995; Doney and Cannon, 1997; Selnes, 1998; Jarvenpaa et al., 1998; Panteli and Sockalingam, 2005; Xu and Quaddus, 2012). However, a number of studies showed an insignificant deterministic relationship between skill and trust. For example, Guenzi and Georges (2008), Kantsperger and Kunz (2010) and Sengupta et al. (2000) showed an insignificant deterministic association between skill and trust. In Sharif et al. (2005) study of hi tech SME supplier to customer (s-to-c) relationships, the association between skill (as an antecedent) and trust (as a consequence) was insignificant as well. This raised a question about the nature of association between skill and trust. Is skill simply a determinant of trust or are there other forms of associations between skill and trust depending on the nature of s-to-c relationship? A study that takes a wider view of skill’s impact (deterministic or moderating) on trust has not been conducted within SME upstream relationships. This paper intends to fill this gap.

More specifically, this paper examined the impact of skill on the behavioural (benevolence) and cognitive (credibility) dimensions of trust within Small-to-Medium Sized Enterprises (SMEs) upstream (i.e. supplier-to-customer) relationships. A theoretically grounded model was developed that comprised of three cognitive and three behavioural antecedents of benevolence and credibility. The model was tested using 231 SME supplier responses obtained through an online survey carried out in the UK Electronics Industry. The results supported a dual role (i.e. as a moderator and as a determinant) of skill on SMEs supplier-to-customer (s-to-c) trust. However, the moderating effect of skill dominated the deterministic effect. The results further indicated that skill tends to behave differently towards cognitive and behavioural dimensions of trust. It is therefore suggested that the nature and context of each transaction or relational episode should be examined in terms of the functions or outcomes it is designed to achieve within SME s-to-c relationships.

Keywords: Skill, Trust, Moderated Multiple Regression, SMEs, Supplier-to-Customer Relationships, Hi Tech Industry

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� �Entrepreneurship intentions of the students – international

perspective Tomasz Bernat

University of Szczecin

Entrepreneurship is one of the most fascinating determinants of the global economy development. Almost in the all countries general objectives is innovations and commercialization of the ideas. The entrepreneurship and the students are in the central point of these aims. Students are taken under the account as a main power of the new ideas even in the global area. The research from the project SEAMIS was done in the several countries in the world, from Europe, Asia and South America. Its results will present the international perspective of student’s intentions and the determinants of the choices in the entrepreneurial intentions.

The objective of the paper is presentation of the most important determinants of the entrepreneurship in the different world countries. The main research method was the analysis of the questionnaire’s answers. The cross countries analysis is the basic tool of the comparison. The paper is consisting of 4 parts: introduction, state of the art in the area of student’s entrepreneurship, research results and finally conclusions. The main conclusions are the entrepreneurship intentions and the factor influenced are different among students in the examined countries.

Key words: entrepreneurship intention, students, entrepreneurship determinants

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� �Effect of Branding strategies on increasing sales volume of an

organisation

Adams Attarh Ibrahim University of Vitez, Bosnia and Herzegovina

Abstract

Branding is the creation of dimensional character of a product. It described the terms of name, packaging, colours and symbols that help to differentiate the product from its rivals. And also help the customer to develop relationship with the product. The practice of product branding is very crucial in determining the degree of sales volume and sales performance of business organisations. The purpose of this study is to determine the effect of branding strategies on increasing sales volume. The study adopts both primary and secondary sources of data collection to gather information needed. The primary source of data was collected through survey method and the use of structured questionnaires. The questionnaire were directed to 152 management staff of Cadbury Nigeria Plc. The secondary data was gathered from journals, articles, internet sources, textbooks and unpublished works. Linear regression was chosen as the method of statistical analysis. The linear regression was chosen because it works well with the Likert scale measurement style which was used to draw up the questionnaire. The study finds that that there is significant relationship between branding strategies and sales volume, product desirability and flexibility brings about sales volume via customer acceptability and brand on product equity and selection of brand name have impact to manufacturers and middlemen. Hence, decision makers in the manufacturing sector in Nigeria and elsewhere are advised to consider branding an essential ingredient to enhance brand performance and sales volume.

Keywords: Branding, Sales Volume, Organisational Strategy, Sales Performance

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� �Consumer credit as a leverage for economic growth in Nigeria

Adebayo Idowu University of Vitez, Bosnia and Herzegovina

Abstract

Country experiences worldwide reveal consumer credit as a potent source of economic growth. However, this phenomenon is yet to be the adequately studied in Nigeria.Given the fact that the credit market began to improve after the financial liberalisation reforms of mid-late 1980s, the consumer credit sub-sector started improving only within the last decade.

The unfolding Covid-19 pandemic induced global oil price collapse has resulted in a dramatic fall in Nigeria’s foreign earnings and thus government revenue and expenditure, with consequence of fall in aggregate demand, declined investments, layoffs by business and the impending economic growth contraction. Expanding consumer credit is a good pushback to stimulate aggregate demand and return growth trajectories. Given the teeming mass of Nigerian people, increased consumer loans have the capacity to raise household consumption, which in-turn would enhance firms output, spur manufacturing activities and investment, raise employment and ultimately bolster economic growth.

This paper examines the state of consumer credit in Nigeria, its prospect and challenges, with the aim of suggesting economic policy direction gleaned from the lessons from other climes.

Keywords: Consumer credit, financial liberalisation, economic growth, economic policy, manufacturing, investment

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