the unreasonable effectiveness of product sensethe unreasonable effectiveness of product sense...
TRANSCRIPT
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TheUnreasonableEffectivenessofProductSense
ShubhaNabar,SalesforceEinstein
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Background
• SeniorDirector,DataScience,Salesforce
• StaffDataScientist,LinkedIn
• EngineeringManager,Microsoft
• Ph.D.,StanfordUniversity,2008
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Outline
• Dataproductmyths
• Buildingproductsense
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Myth#1
Dataproductsareaboutdisplayingdata!
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DataProduct
Usedatatoprovidehighlypersonalizedexperiencesandtangiblevaluetousers.
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Myth#1
Dataproductsareaboutdisplayingdata!
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Myth#2
Userswillbehaveasexpected
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Myth#2
Userswillbehaveasexpected
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Myth#3
Optimizeforclicks
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“Leftunchecked,alloptimizationleadstogamblingandporn.”
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Myth#3
Optimizeforclicks
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Myth#4
Complexalgorithmsbeatsimplealgorithms
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TweetProcessor
Tweet
Nam
e
Handle
Date
GenderClassifier
@mentions
M/F
Graph
HandleFriends
FeatureVector
TravelManifest BookingCode
SentimentAnalysis
Tweetstream Queue
EntityResolution
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Myth#4
Complexalgorithmsbeatsimplealgorithms
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Myth#5
Userswanttoconfigurethingsforthemselves
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Myth#5
Userswanttoconfigurethingsforthemselves
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ProductSense
• Knowingwhattobuildandwhy.
• Knowingyourusers.
• Userfirstapproachtrumpsmachinelearningfirstapproach!
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BuildingProductSense
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Intuition?
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LearnByDoing
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TalktoUsers
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TalktoUsers
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TalktoUsers
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EatYourOwnDogfood
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KnowtheCompetitiveLandscape
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BeDataDriven
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BeDataDriven
AbandonedQueries
SpellingMistakes
NotinIndex
QueryUnderstanding
Ranking
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ThankYou!