the untapped opportunity for travel agents

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The Untapped Opportunity for Travel Agents in Medical Tourism

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Page 1: The Untapped Opportunity for Travel Agents

The Untapped Opportunity for Travel Agents in Medical Tourism 

Page 2: The Untapped Opportunity for Travel Agents
Page 3: The Untapped Opportunity for Travel Agents

Samer MazahrehManager – Business DevelopmentSalamatak Healthcare Management ‐ DubaiComing from a family of doctors, Samer is one of fivefounders of Salamatak and is responsible for creatingfounders of Salamatak, and is responsible for creatingstrategic partnerships with entities in the field ofmedical tourism around the globe. Samer is a frequentspeaker in medical tourism, the latest taking place inM ’ L i hibiti S i ti tMoscow’s Leisure exhibition. Samer is presenting twopanels during the Congress in Orlando; giving insighton Medical Tourism in the GCC, and sharing successfulmodels with tour operators on Medical Tourism.Samer has more than 10 years’ experience in wealth &relationship management across Jordan and the UAE.

Page 4: The Untapped Opportunity for Travel Agents

Why Medical TourismNon Cyclical LuxuryNon‐Cyclical Luxury

Financial Reward

Differentiation

Page 5: The Untapped Opportunity for Travel Agents

H t $25k $1900

What will be your Revenue from Medical TourismHeartBones/ Joints

A i t d P

$25k

$9.5k

$8 7k

$1900$700

$650

C i

Weight LossAssisted Preg.

$4k

$8.2k

$8.7k

$300

$600$650

Eyes

Cosmetic$3.5k

$4k

$260

$300

$Dental

Health Chkup.

$1.3k

$300

$97

$22

l f l h l d h dl !Plus revenue from long hotel stays & ground handling!

Page 6: The Untapped Opportunity for Travel Agents

Why People Travel for Medical Treatment

Direct Access

Distrustof System

Availability Price Better CareAccess of System

Deloitte & Touche

Page 7: The Untapped Opportunity for Travel Agents

How Patients Benefit from Medical FacilitatorsPre Travel During Stay Post TreatmentPre‐Travel During Stay Post‐Treatment

Save Time2 days

Save MoneyFree Transportation

Peace of MindTranslation

1. 4 – 5 medical opinions in 2 days with all inclusive prices from pre‐screened facilities.2 Pre travel medical consultation before leaving home country with the Dr direct

vs. 2 months 10‐20% off logistics10% off treatment*

Help LineFollow‐up

2. Pre‐travel medical consultation before leaving home country with the Dr. direct.3. Assistance in travel arrangements & visas.4. Free transportation from & to the medical center, and airport pickup & drop‐off.5. Discounted hotel & hotel apartment rates.6. Priority access to medical providers.7. Free companion & translation during medical visits.8. Full concierge support for patients requests during their stay in Dubai.9 Continued medical assistance after return to home country9. Continued medical assistance after return to home country.

With ZERO cost to the Patient!

Page 8: The Untapped Opportunity for Travel Agents

Patients Feedback on Medical FacilitatorsHow Helpful Did You Find the Medical Tourism FacilitatorHow Helpful Did You Find the Medical Tourism Facilitator

80% found Facilitators ExtremelyExtremely Helpful

Medical Tourism Association

Page 9: The Untapped Opportunity for Travel Agents

How to Start in Medical Tourism1 P t ith f ilit t1. Partner with a facilitator .2. Present all inclusive medical tourism packages. 3. Prepare a medical tourism brochure.4. Add Medical Tourism services & packages to your website.5. Start marketing.

Page 10: The Untapped Opportunity for Travel Agents

How to Work with a FacilitatorWhite labeling is the Fastest & Easiest Way to Start

Sameday Wellness Excursions* Wellness excursions for your existing tourists/ MICE executives

White‐labeling is the Fastest & Easiest Way to Start

 Wellness excursions for your existing tourists/ MICE executives.

Full White Labeling Solution by your Facilitator* hi l b li di l i b h f* White labeling a medical tourism brochure for your partners.* White labeling an email address and telephone number.* Incubation of a dedicated relationship manager from your team. p g y

Page 11: The Untapped Opportunity for Travel Agents

Facilitator Support: Sameday Wellness Excursions

Non‐surgical 

llwellness excursions

Page 12: The Untapped Opportunity for Travel Agents

Facilitator Support: Medical Tourism Packages

Your logo here Price + 

No. of Days

Page 13: The Untapped Opportunity for Travel Agents

Facilitator Support: Medical Tourism Packages

DetailedDetailed itinerary & full processprocess incl. post‐treatment

Page 14: The Untapped Opportunity for Travel Agents

Facilitator Support: Medical Tourism PackagesAdded‐Added‐Value services

Accommodation options

Page 15: The Untapped Opportunity for Travel Agents

Facilitator Support: Medical Tourism PackagesTerms &Terms & conditions

Your contacts herehere

Page 16: The Untapped Opportunity for Travel Agents

How to Market Medical TourismBusiness to Customer Business to Business1. Online marketing: Google, Yandex, Social Media.2 Wellness excursions

1. Medical facilitators.2. Tour operators.3 Large corporations

Business to Customer Business to Business

2. Wellness excursions.3. Email/ Whatsapp contacts.4. Adverts in local newspapers of source countries.

3. Large corporations.4. Insurance companies.5. Embassies.6. Government agencies; royal forces ...source countries.

5. Medical road‐shows in source countries.6. Referring clinics in source 

6. Government agencies; royal forces ...7. Exhibitions.8. Agencies for wealthy clients9. Partner with clinics & doctors.

countries. 10.Familiarization trips for doctors/ agents/ partners in your destination11.Medical road‐shows for doctors in source countries.

Page 17: The Untapped Opportunity for Travel Agents

How to Market Medical TourismEffectiveness vs Start of PaybackEffectiveness vs. Start of Payback

Effect. Google/ Yandex

Medical Facilitator

Doctors/ Medical Rdsh./ Fam. Med. Trips

InsuranceInfluencersWhatsapp Travel/Tour

Govt. Agencies

Insurance

CorporationsNewspaperE il

Ref. Clinics

EmbassiesExhibitions

Luxury AgenciesEmail

St t P b

Social Media

Strt. Pyb.

Page 18: The Untapped Opportunity for Travel Agents

How to Reach Medical Tourism PatientsHow Did You Find Out About Medical TourismHow Did You Find Out About Medical Tourism

Google Ad words

Word of MouthWord of Mouth

Medical Tourism Association

Page 19: The Untapped Opportunity for Travel Agents

How to Choose a Medical Tourism Destination1 Quality Healthcare: doctors technology facilities accreditations1. Quality Healthcare: doctors, technology, facilities, accreditations.2. Patient Protection: liability, insurance, patient protection unit.3. Comprehensive medical specialties. 4. Existing medical tourism industry.5. Easy visas.6. Direct connectivity.6. Direct connectivity.7. Safety.8. Language support.9 Family friendly9. Family friendly.11. Strong government backing12. Price. 13. Luxury & privacy is a plus.

Page 20: The Untapped Opportunity for Travel Agents

Dubai as a Medical Tourism Destination

Page 21: The Untapped Opportunity for Travel Agents

Dubai as a Medical Tourism Destination1 Million Patients in 2013; 150 000 International Patients; 20% YOY

20132013

20142014

1 Million Patients in 2013; 150,000 International Patients; 20% YOY

20132013

20122012

20112011

20082008

20092009

20102010

20072007

20062006 = 20,000 people

= 20,000 people

20052005

Page 22: The Untapped Opportunity for Travel Agents

Dubai as a Medical Tourism Destination

Page 23: The Untapped Opportunity for Travel Agents

Dubai as a Medical Tourism Destination

Page 24: The Untapped Opportunity for Travel Agents

What Patients Travel For

CardiacCBAGStents

Neurosurg.SpinalPediatric

OrthopedicsKnee/ Hip Rep.Hip Resurfac

Sports Med.ACLRehabilitation

EyesDiabetes rel.PediatricStents

Open HeartPediatricHip Resurfac.

Rheumatoid Rehabilitation Pediatric

Cataract

Bariatric Stem CellsMale Surg. General Surg.FertilitySleeveBandBalloon

Hair LossAnti AgingBreast Aug.

Penile Enhanc.Penile Impl.

HerniaVaricose VeinsHysterectomy

IVFGender Selec.

CosmeticLiposuctionTummy Tuck

DentalDental Impl.Smile Make

PadiatricsAutismEye Rel.

Derma.Mole RemovalsDark Patches

WellnessHealth CheckupsIndian AyurvedaTummy Tuck

Hair LossSmile Make. Eye Rel.

NeurosurgeryDark Patches Indian Ayurveda

Chinese Med.

Page 25: The Untapped Opportunity for Travel Agents

For Cancer South Korea Remains our Preferred DestinationInternational Comparison on Cancer; 5 year relative survival rateInternational Comparison on Cancer; 5‐year relative survival rate

l fUS National Library of Medicine www.ncbi.nlm.nih.gov/pmc

National Cancer Information Center www.cancer.go.kr

Page 26: The Untapped Opportunity for Travel Agents

Questions & Answers

Samer MazahrehSamer MazahrehManager ‐ Business Development Mobile  +971 ‐ 55 121 7462Email    [email protected]

[email protected] l kWeb      www.Salamatak.com