the valley table_media kit_2016

7/25/2019 The Valley Table_Media Kit_2016

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2016 MEDIAKIT

PHOTOS BY BERG ’ S IMAGERY SEPT – NOV 2014 VALLEYTABLE .COM 53

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DRINK

OHNNY APPL E S E ED, BE LOVED FOL K L EGEND

and wholesome star of children’sbooks, wasn’t planting applesfor moms tobakeintopies. Noteven close.

Hewas plantingapplesforalcohol.Today,theHudsonValleyis atthe forefrontofa trendpopularizingapple-

basedspirits.Withno fewerthanfive HudsonValleydistillersproducingapple-basedvodkas,gin,applejackandliqueurs,forward-thinkingmixologistsandopen-mindedconsumersassure thatinterestin thesespiritsis morethan

justa fad.As JeremyKidde,of BlackDirt DistilleryinWarwick,pointsout,“We’recertainlyseeinga renaissanceinhard ciderinadditionto arenaissanceincocktailmaking.”Add tothis theincreasedawarenessofgluten sensitivity,thepushto “eatlocal”and theenhancedfreedomsNewYork distillersnowenjoy,and you’vegotthe makingsofan incontrovertiblemovement.

bytimothy buzinski

androbin cherry

J

10:51

SEPT – NOV 2013 VALLEYTABLE .COM 65

AST FALL , A PART -TIME BEEKEEPER AND

long-time customer at our Manhattan Greenmarket standasked me if he could bring a couple of active hives fromhisrooftop aviary in Hoboken to our farm. “Yes,”I toldhim without hesitation, “the more beesthe better.”

While we were winding down our fall harvest in earlyDecember, he visited the farm to scout a good location forhis hives. He had several criteria: dry, level ground witheasy access; a southeastern exposure (so the hives wouldwarm up early in the day); partial shade (so the beeswouldnot get overheated in the midday sun); close proximity toone of our ponds(beesuse water to cool their hivesin hotweather and to dilute honey that istoo thick) ; and, finally,it wasimportant to place the hives clear of our field-accessroutes—no tractor operator wants to anger a colony ofworking bees. We identified a couple of locations that meteach of his requirementsand he headed back to Hobokenand hisbees (but not before presenting me with a jar ofexcellent honey).

In March, we set a date to transport the beesfrom Hoboken to their new country home, but then came

disturbing news: All his beeshad died over the winter.All he could do at the farm wasto place “swarm traps”inthe hope of enticing some local beesto relocate to oneof hisvacant hives.

Nor washe the only beekeeper to lose hisbeesthis pastwinter. Bee numbersnat ionwide declined by nearly a thirdover thisp ast winter, following a pattern of plummetingpopulations going back to 2006, according to the U.S.Department of Agriculture. There’s even a term to describethis phenomenon: colony collapse disorder. If youlike to include fruits, vegetablesand nutsin your diet,thiswidespread lossof bees isdisturbing news, indeed.

No one knowsexactly why so many bees—bothhoneybees (imported from Europe in the seventeenthcentury) and our own native American bumblebees—aredying. There are several oft-quoted hypotheses: Parasites,malnutrition, monoculture, lossof natural habitat,climate change and diseasestransmitted by mitesallhave been blamed. Each may be a contributing factor inthe population decline, but another likely, though morecontested, cause is the widespread use of agricultural

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LOCALLY GROWN

locally grown

winterharvest

THE M AGAZINE OF HUDSON VALLEY FARMS, FOOD AND CUIS INE

NUMBER 69 MARCH– MAY 2015 WWW.VALLEYTA BLE.COM

I NSIDE

HU DSON V A LL E Y R ES T AUR A NT W EE

The magazine of all things

epicurean up and down the

Hudson River

The New York Time

THE VALLEY TABLE380 MAIN STREET SUITE 202 BEACON NY 1250

(845) 765-260

WWW.VALLEYTABLE.COM SALES@ VALLEYTABLE.COM



THE VALLEY TABLEA magazine for those who want to engage with the land, the peopleand the traditions of the Hudson Valley.

A consumer magazine for food and drink enthusiasts, media and the trade.

A business magazine spotlighting one of the most dynamic and significantsectors of the Hudson Valley economy—food .

The Valley Table —cultivating and encouraging consumer interest in local andsustainable businesses for more than 17 years.


(845) 765-2600




The Valley Table delivers lively, entertaining and informative views of the Hudson

Valley food scene from contributors who are more than just experts in theirfields—the vintners, brewers, distillers, farmers and chefs presented in themagazine know the Hudson Valley because they are a part of it.

ValleyTable.com, the official website of The Valley Table magazine, re-designedand newly launched in 2016, provides 24/7 access to rich content, stories,photographs, interviews and recipes, as well as robust search features with up-to-date information on markets, purveyors, restaurants, shops, events and much more.

The Valley Table E-News is a free, bi-monthly email newsletter that deliversinformation and updates on isues and events as they happen in the hudson Valley.Subscribers get the most up-to-date information on topics such as Good Deals,Good Eats and Goings On. The subscription list now totals more than 23,000 opt-in subscribers.


(845) 765-2600


PLATFORMS



Valley Table readers are responsive79% use The Valley Table for purchasing decisions76% have visited a store they learned about in The Valley Table

90% have visited a restaurant they learned about in The Valley Table

Valley Table readers have the means and motivation to live well—they

shop at upscale home and specialty stores and are devoted tosupporting local businesses

79% dine out weekly

30% dine out 7 or more times per month

Valley Table readers are deeply engaged with the magazine

94% read it for the advertisements and directory85% keep each issue for 3 to 6 months

Virtually all say they read The Valley Table for its informative articles

Gender AHHI

77% female 55% $90,000+23% male 34% $120,000+


(845) 765-2600


READERS

Great. Entertaining. Educational. This is a valuable local resource.

—L. Anderson, a Valley Table reader



The Valley Table delivers a regional audience of more than100,000 educated and passionate readers (77% female; 23%male), among the most discerning consumers and business owners

in the Hudson Valley. Whether their passion is food and drink,

protecting the land, gardening, homemaking or history, The Valley

Table offers them a place to connect and engage in their passion.

County Population AHHI*

Westchester 949,100 $77,057

Orange 372,800 $68,057

Rockland 311,700 $78,218

Dutchess 297,500 $68,891

Ulster 182,500 $55,285

Putnam 99,700 $83,768

Columbia 63,000 $49,795

NYC 1,585,900 $68,295

Valley Table readers AHHI:

55% $90,000+34% $120,000+

Rate Base: 33,000Total Audience: 100,000

*Source: US Census Bureau. 2011 data

AUDIENCE


(845) 765-2600


ULSTER20%

DUTCHESS20%

PUTNAM6%

ORANGE20%

WESTCHESTER20%

ROCKLAND7%

COLUMBIA3%

PERCENT OF TOTALDISTRIBUTION



CONTENT

The Valley Table presents the issues and ideas that define the Hudson Valleyquality of life. General subjects and departments include:

Tastemakers: Up-close interviews with the shapers of taste

Food & Drink: Farm-to-table, chefs, artisanal producers, valley connoisseurs

Travel: Destinations around the Hudson Valley and beyond

Home: Entertaining, cooking, gardening, real-world kitchen design

Politics: Historic and current issues that shape the valley lifestyle

Good Stuff: News about people, places and events

New & Noteworthy: New restaurants and other venues

Locally Grown: Hudson Valley agriculture, farmers, markets

Directory: Local businesses and resources


(845) 765-2600





(845) 765-2600


QUOTABLE

Since 1998, The Valley Table has been my go-to publication for foodhappenings in the Hudson Valley. The Valley Table gets my restaurants in front of demographics that truly support their Hudson Valley neighbors.

—Peter Kelly, Xaviar’s Restaurant Group

The Valley Table is an important part of the region and regional food culture.—Chip Allemann, Tavern at the Highlands Country Club &

Valley Restaurant at The Garrison

The Valley Table has done more for creating an upscale identity for the

Hudson Valley than any other magazine or outlet.—Eddie Lauria, Aroma Osteria

It’s refreshing. It gives clarity to what is truly special about our valley.—John Crabtree, Crabtree’s Kittle House




(845) 765-2600


QUARTER

3.4x

4.75

HALF PAGE

HORIZONTAL

7 x 4.75

HALF

PAGE

VERT

3.4

x

9.925

EIGHTH

3.4 x 2.3

FULL PAGE

NO BLEED

7 x 10

FULL PAGE

BLEED

8.375 x 11.375

8.125 x 10.875Live Area

LARGE

VERTICAL

4.625" x 6.4"

BUS.CARDVERT.

2.25" x3.125"

MEDIUM

HORIZONTAL

4.625" x 3.125"

FARMS & MARKETSSPECIAL SECTION

Image Size Open Rate Contract Rate

HORIZONTAL X VERTICAL 1x 4x (Annual)COLOR

Full page no bleed 7 x 10 $2,754 $2,295

Full page full bleed 8.375 x 11.375 $2,891 $2,409

1/2 page horizontal 7 x 4.75 $1,668 $1,350

1/2 page vertical 3.4 x 9.625 $1,668 $1,350

1/4 page 3.4 x 4.75 $966 $805

PREMIUM POSITIONS

Cover 2 or 3 7 x 10 or 8.375 x 11.375 $3,318 $2,765

Cover 4 7 x 10 or 8.375 x 11.375 $4,020 $3,350

BLACK & WHITE

Full page no bleed 7 x 10 $2,400 $2,000

Full page full bleed 8.375 x 11.375 $2,874 $2,395

1/2 page horizontal 7 x 4.75 $1,296 $1,080

1/2 page vertical 3.4 x 9.625 $1,296 $1,080

1/4 page 3.4 x 4.75 $780 $650

1/8 page 3.4 x 2.3 $456 $380Directory [text only] 90 words $90 $90

SPECIAL SECTIONS

Farms & Markets 4-color 1x 2-3x 4x

Business card vertical 2.25 x 3.125 $360 $349 $335

Medium horizontal 4.625 x 3.125 $590 $560 $535

Large vertical 4.625 x 6.4 $1,025 $975 $930

E-News

E-News (23,000+ subscribers) 180 pixels x 342 pixels $300 / issue

Dedicated E-News (23,000+ subscribers) $800 / issue

CONDITIONS• All rates are net. Agencies please add your commission.• Creative and production services are available.• Proofs supplied for approval.

PREFERRED POSITIONOrders specifying positions are accepted on a request basis and are subject to the right of the publisher to determineactual position. Special positions may be guaranteed for a 10% premium over standard rates.

SAVE!• Contract for 4 issues: save 20%.• Pay full year in full by closing date and save an additional 5%.

DIRECTORY LISTINGAll display advertisers receive free basic listing (business name and contact information only); include a 75-worddescription of your products or services for $50.

FREE LISTING ON VALLEYTABLE.COM

Sign up for annual contract and also get a free web listing on valleytable.com, including name, address, phone, web ad-dress and link.

INSERTS, BUSINESS REPLY CARDS Rates available upon request.

2016 PRINT ADVERTISING



2016 WEB ADVERTISINGWWW VALLEYTABLE COM


(845) 765-2600


LEADER, FOOTER

ACTUAL SIZE: 728 X 90 PX

SIDE BAR


SIDE BAR VIDEO


POSITION SIZE (PIXELS H X V) PRICE (PER MONTH)Leader Board 728 x 90 $750Footer Board 728 x 90 $750Side Bar 300 x 250 $250Video 300 x 250 CALLEnhanced Listing $25Sponsored Content CUSTOM CALL

PLACEMENTPagesDepartmentsRecipe CollectionKeywordsDirectoryEvents

SUBMIT ADS [email protected] and [email protected]

RELATIVE SIZES SHOWN

TARGETINGGeo-targetingRun of Site

DURATIONMonthly (frequencydiscounts available)

ACCEPTABLE FILE FORMATS

Leader Board, footer, side bar: must be <2MBPNG, gif, jpg

Video: must be <100 MBmp4, av, wmv, m4v, mov, flv, gif, swf

All art must be RGB




(845) 765-2600


AD SPECSMAGAZINE SPECS

•Binding: Saddle stitch.

•Trim size: 8.125 x 10.875 inches.•Bleed size: 8.375 x 11.375•Color: CMYK•Halftone screen: 150 lpi

ADVERTISING DEADLINES

Ad Closing Date Publication Date

January 15 March 1

April 15 June 1

July 15 September 1

October 15 December 1

AD SIZES (inches horiz x vert) Full Page 7 x 10

Full Page bleed 8.375 x 11.3751 ⁄ 2 Page horizontal 7 x 4.751 ⁄ 2 Page vertical 3.4 x 9.6251 ⁄ 4 Page 3.4 x 4.751 ⁄ 8 Page 3.4 x 2.3

FORMATS, REQUIREMENTS

PLATFORM: MAC (OS 10.x)

ACCEPTABLE PROGRAM SOFTWARE:Quark Xpress to 9.3 (Mac/PC)Adobe Photoshop to CS5 (Mac/PC)

Adobe Illustrator to CS5 (Mac)Microsoft Word (any); WordPerfect (any)Adobe Acrobat PDF (any)

Ads submitted in other file formats will be subject to

design and production fees (minimum 1 hour at

$40/hour). Exact layout consistency cannot be

guaranteed for conversions.

RESOLUTION:•Continuous-tone art resolution: 300 dpi

•Bitmap (line art) resolution: 1200 dpiFILE FORMATS:•TIFF, JPEG (uncompressed)•Photoshop (.PSD), Illustrator (.AI)•Adobe Acrobat (.PDF)•Color files must be CMYK process. Color adsshould include an accurate hard copy color proof.

All RGB and spot colors (Pantone) must be converted to

CMYK. We cannot guarantee color fidelity of files that must

be converted to CMYK. Additional design fees may apply for

color conversions and resolution resampling.

SUBMISSION

PLEASE PROVIDE THE FOLLOWING:

•The ad layout file.

•ALL fonts—Postscript pairs only.

•ALL art files: grayscale, bitmap or CMYK; 300dpiminimum. Retain layers in Photoshop files.

•PDF files must be high resolution and have allfonts imbedded.

New advertisers are advised to supply complete font

sets with initial ads to assure correct output.

WE ENCOURAGE EMAIL ADS: •Collect all necessary files into a single folder.•Folder may be Zipped or compressed with Stuffit.

•Please mail or fax a hard-copy proof of your adfor layout confirmation.

•Folders larger than 8Mb may be uploaded to theValley Table Dropbox site. Call (845) 765-2600 oremail [email protected] for instructions.



CONTRACT

MONTH ISSUE SIZE COLOR GROSS DISCOUNT NET POSITION/REMARKS

March–May

June–August

September–November

December–February

TOTAL NET

1 NEW ACCOUNT Credit application required; first month’s prepayment required.

1 EXISTING ACCOUNT Distribution ________ Renewal ________ 1 New address

Guarantee: I/We agree to the terms of this contract. In consideration of The Valley Table extending credit and publishing advertising for the abovI personally guarantee full payment in accordance with the terms of The Valley Table. In the event any unpaid bills are turned over for collectioI/we agree to pay 30 percent of the total for resulting collection fees.

NOTES

CONTRACT FOR THE PURCHASE OF ADVERTISING SPACE FROM THE VALLEY TABLE MAGAZINE BY:

PURCHASER ______________________________________________________________________________________________

DOING BUSINESS AS ______________________________________________________________________________________

MAILING ADDRESS ________________________________________________________________________________________

CITY ____________________________________________________ STATE ________ ZIP ____________________________

PHONE ______________________ FAX ________________________ EMAIL__________________________________________

COMPANY REP ________________________________________________________ TITLE ____________________________

ADVERTISER WEB SITE ______________________________________________________________________________________

__________________________________________________ _____________________________________________________

SIGNATURE OF PRINCIPAL PRINT NAME OF SIGNATORY

__________________________________________________ _____________________________________________________

VALLEY TABLE REPRESENTATIVE DATE

Payment Method: 1 CHECK 1 AMEX 1 VISA 1 MC _____________________________________________________CARD NUMBER EXP.

BILLING POLICY•First-time ads must be paid in advance.•Annual contract discount is accrued quarterly and applied to bill for the 5th

insertion.•Directory ads must be paid in advance. No frequency discount.•Creative and production services are available for an additional charge (see

Rate Schedule). Camera-ready ads are not discounted and may be subject toproduction charges (see Rate Schedule).

PAYMENT TERMS•All rates are net. Agencies please add your commission.•Payment is due upon billing.•Cash discount of 2% of net amount due may be taken on payments made

within 10 days of invoice date.•Credit limit: Scheduled advertising may be interrupted if any payment is more

than 30 days overdue. The Valley Table reserves the right to continue anyscheduled advertising regardless of payment status.

•Finance charge: If payment is not received within 30 days of billing date, alldiscounts are rescinded. An additional charge of 1.5% per month, computedfrom due date, will be added if payment is not received within thirty (30) days

after the due date.

CONTRACT & COPY REGULATIONS•All yearly contracts must be completed within 12 months from the first inserti

to earn frequency discount rate.

•Short Rate: Advertisers will be short-rated if they have not used the contractspace within the contracted time.

•All advertising subject to approval. The publisher reserves the right to reject a

advertisement.

•Advertisers and advertising agencies assume all responsibility for content a

all claims against the publisher arising thereof.

•Ads designed and created by The Valley Table (including art, photograp

and/or typography) for use in this publication are copyrighted and the prope

of The Valley Table. They may not be copied, altered or used for any oth

purpose without permission of the publisher and payment of reuse fee.

•Our maximum liability for any error appearing in an advertisement is limited

the cost of the space actually occupied. No allowance will be granted for

error that does not materially affect the value of an advertisement. All erro

must be reported within seven days of publication. Credit for errors is limit

to first insertion.

THE VALLEY TABLE 380 MAIN ST., SUITE 202 WESTBEACON NY 12508 (845) 765-2600



LEGAL


(845) 765-2600


CONTRACT & COPY REGULATIONS•All yearly contracts must be completed within 12 months from the first insertion to earn frequency discount rate.

•Short Rate: Advertisers will be short-rated if they have not used the contracted space within the contracted time.

•All advertising subject to approval. The publisher reserves the right to reject any advertisement.

•Advertisers and advertising agencies assume all responsibility for content and all claims against the publisher arising thereof.

•Ads designed and created by The Valley Table (including art, photographs and/or typography) for use in this publication are copyrighted and the propertyof The Valley Table. They may not be copied, altered or used for any other purpose without the permission of the publisher and payment of reuse fee.

•Our maximum liability for any error appearing in an advertisement is limited to the cost of the space actually occupied. No allowance will be granted foran error that does not materially affect the value of an advertisement. All errors must be reported within seven days of publication. Credit for errors islimited to first insertion.

The Valley Table assumes no responsibility for the reproduction quality of advertising materials if color or resolution do not meet requirements below. Contents of all ads are subject to publisher’s approval. The Valley Table reserves the right to reject or

cancel any ad, and to insert the word “Advertisement” above or below an ad.The advertiser owns and controls all intellectual property rights to the content of advertisements and agrees to indemnify and to hold The Valley Table, Inc., its agents and assigns, harmless from all liabilities, claims, losses or damage of any kind arising out of the publication of any advertising submitted to The Valley Table, Inc., by or on behalf of the advertiser.

the valley table_media kit_2016

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