The Value of Asking Why

dszuc@apogeehk.com

Thank you friends

Interaction DesignUsability Innovation

User Experience

Life is a journey

Change

Choices

Travel in Singapore

A reminder … Enjoy the moment …Get up an stretch !

Assumptions

• Smart• Want to improve• Think about the world we live in• You care

Lots of ways to think about value

cost

ownership

health respect

family

property gain

wealth

happiness

Want 1 simple way to understand

value?

http://www.experientia.com/blog/experientias-framework-for-behavioural-change-towards-sustainable-lifestyles/

http://www.experientia.com/blog/experientias-framework-for-behavioural-change-towards-sustainable-lifestyles/

“If we can provide a context in which we can link personal satisfaction and self-actualisation

with a lower rate of consumption, and a more sustainable lifestyle, then we can create a

society in which wealth means not having more, but living better.”

http://www.experientia.com/blog/experientias-framework-for-behavioural-change-towards-sustainable-lifestyles/

What do you “value”? Why?

Frustration

http://johnnyholland.org/magazine/2009/08/value/

Value of asking why

Ask:

• What does this product do?• What do you love about the product? (would you buy

it?)• What does the product team love about the product?

(passionate?) • Could you sell the product? (if asked to)

When a product becomes indistinguishable from

others like it and consumers buy on price

alone …

Commoditization

Perception

How do you differentiate?

Dimensions of “value”

Dimensions of “value”

• Price• Features• The making of stuff (craft, care, love, materials,

supply chain)• Lifetime (time)• Relationship (with me … not just about taking my

money)• Community & concern (helps more than just the

individual)

Getting to “value” & “meaning”

http://www.bertellibici.com/index.php

http://37signals.com/svn/posts/2472-opinionated-francesco-bertelli

How?

Small teams & rehearsal

Faster to experiment

• Changes over time• Circumstance & life experiences• Age• Social influences (culture, friends, family)

How we think about “value”

What does it mean to be valued?

To be “valued”

1.Self 2.Products we make3.Places we work 4.Communities we live in5.Leaders to get us there

1. Self

http://apogeehk.com/archives/constant-cycle-of-self-improvement/

• Read

• Share your knowledge

• Contribute to your community

• Lead

3. Places we work

National Culture

OrganizationalCulture

Professional Culture

FormalProcesses

InformalProcesses

Cultures overlap.

TrainingRegional Culture

OrganizationalSub-cultures

OrganizationalSub-cultures

http://knowledge.wharton.upenn.edu/article.cfm?articleid=2550

http://knowledge.wharton.upenn.edu/article.cfm?articleid=2550

http://knowledge.wharton.upenn.edu/article.cfm?articleid=2550

5. Leaders to get us there

http://shareable.net/blog/can-we-design-cities-for-happiness

http://shareable.net/blog/can-we-design-cities-for-happiness

Clear CommunicationsEngineering

Marketing

Design

Shared Language

Shared Values

www.uxhongkong.com

Thank you friends

Health, happiness, wealth