the value of design
TRANSCRIPT
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THE VALUE OF DES IGN
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BY THE NUMBERS
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Design-driven companies in the last 10 years outperformed S&P 500 by
228%Source: DMI.org’s Design Value Index, 2014
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2005-2010 2010-2015
Acquisitions of designer co-founded startups increasing heavily
275
Source: Design in Tech Report 2015 (KPCB & John Maeda)
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Total raised by top 5 designer co-founded startups
$2,750,000,000+
Source: Design in Tech Report 2015 (KPCB & John Maeda)
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Creative firms acquired by tech companies
since 2010
13 6VC firms who added
designers to teams for first time in the last year
Source: Design in Tech Report 2015 (KPCB & John Maeda)
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Old ratio of designers to engineers
1:151:4
New ratio of designers to engineers
Source: Internet Trends 2015 (KPCB & Mary Meeker)
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Apple is the most successful company of all time, in any industry. Nearly 2x market value
of second most valuable company.
Design is a key component to their success. One of the only companies to have a designer in the C-suite.
Source: Fortune Magazine
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WH AT DOES “DES IGN-DR IVEN” MEAN?
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“Being design-driven means treating design as a partner (and a leader) in the product creation process.”
– Cap Watkins VP Design Buzzfeed
Formerly Etsy, Amazon
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Start with design, rather than just end with it. Design is not something sprayed on at the end of a process.
Design is an investment.
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“To achieve great design, you need great business thinking/doing – to effectively invest in design – and you need great
engineering – to achieve unflagging performance.”
– John Maeda Design Partner, KPCB
Former President, RISD
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APPL ICAT IONS TO DEC IS ION LENS
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Enterprise apps historically do a terrible job with design. There is a huge opportunity for us to capitalize.
However, competition is heating up as others realize the increase in perceived value provided by quality design processes.
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WHAT ARE WE DOING ABOUT IT?
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• Design not confined to development. We’re adding new designer in 2015 dedicated to non-product tasks.
• Increasing awareness. Design briefing now core element of new employee on-boarding.
• Zendesk portal being successfully used for design needs. Over 30 projects submitted in last three months.
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KEY TAKEAWAYS
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Recognize the importance of design in everything our customers experience. Design is more than our logo and how our app looks.
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Continue to raise our personal & company standards. If Apple made PPM software, how
would what you’re working on compare?
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Involve the design team at the beginning of each new process. Leverage our corporate Style
Guide, document templates, and Zendesk.
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Q&A