Maui Style ❘ LivingMaui

26 real estate maui style

The Villas at Royal Lahaina—A Set t

Imagine a life on the ocean, surrounded by thousands of flowers, serenaded by birdsong, illu-minated by constant smiles, and warmed by the golden light of the Hawaiian sun. Imagine alife at the Villas at Royal Lahaina.

-Villas at Royal Lahaina promotional materials

t had been raining in Lahaina and thewinds were cool and blustery as theyswept across the 27-acre beachfront

location of the Royal Lahaina Resort creating whitecaps upon the face of the ocean. Sunlight and cloudssent shadows running down the sand and a palerefreshing mist created silent rainbows that driftedabove the West Maui Mountains.

Across the water, seemingly almost within touchwere the islands of Moloka’i and Lana’i. This was thesite of the planned Villas at Royal Lahaina; a lowdensity 126-unit development of private residencesbeing sold for $2.5 million to $10.9 million, dependingon the number of bedrooms and the ocean or golfcourse view.

A fee simple development, the Villas range fromtwo-bedroom, two-and-a-half bath residences at2,300 square feet (including lanai) to four bedroomsand more than 9,000 square feet. The project is part

of an overall effort by the long-time family ownersof the Royal Lahaina Resort to remain competitiveon Maui and to reposition their property to providegreater opportunities for access to upscale visitorsand homebuyers.

Pleasant Holidays

Many people have enjoyable memories of visitingHawaii and Maui through travel plans made byPleasant Travel Service, opened by Edward J. Hoganand his wife Lynn in 1959. Three years later theymoved the family business to the west coast to betterserve the destination of Hawaii. Today PleasantHolidays LLC, which the Hogan’s sold in 1998, enjoystotal revenues of approximately $500 million annually.

To meet changing market conditions and toadjust the business from one that flew people tovacations in hotels owned by the company to one

II

By Tom Blackburn-Rodriguez

t ting of Incomparable Grace and Beautythat focuses on the hotel properties, the RoyalLahaina Resort has been undergoing renovations anda significant make over.

The $30 million renovation included conversionof the resort’s 343 rooms to 310 rooms and 20 suites.The next step is the building of eight new three-to-five story buildings that will house the planned villas.The project should be completed in 2010.

The Hogan family has owned the Royal Lahainasince 1982 and at one point almost sold it to a majorhotel chain. “After 18 months of negotiations, wedecided, let’s keep it in the family and develop some-thing we could really be proud of, said Gary Hogan,Edward Hogan’s son and the President of the RoyalLahaina Development Group LLC which is spear-heading the villa project.

The project has recently opened a 6,300 squarefoot, $2 million sales center for the Villas at RoyalLahaina on Ka’anapali Beach. The new facility is nowopen to answer all the questions of potential home-buyers visiting the property. The center houses acomplete Villas living room, kitchen and lanai, plus adetailed scale model of the entire 126-unit project,video presentation, sample materials and interactivecomputers to view all available floor plans for the

private residences.Once all the residences are sold the Villas sales

center will be transformed into a new ‘Barefoot Bar’for Royal Lahaina Resort hotel guests and Villasresidents to enjoy.

The Villas at Royal Lahaina

The Villas are in a prime location, next to 36championship holes of the Ka’anapali Golf Coursesand just minutes from the open-air excitement ofWhalers Village and the restaurants, clubs, shoppingand art galleries of historic Lahaina Town, once thecapital of the Hawaiian Kingdom.

“We are confident that the right product,developed responsibly and to the highest standardsand located on one of the world’s finest beaches willsell itself,” said Hogan.

The low density, private-entry homes offer awide variety of decors andfloor plans. When the Villaswas first announced, buyersinitially snapped up over 20units and committed $100million to be part of this

ABOVE: The Villas at RoyalLahaina occupies the mostenviable position alongthe Ka’anapali shore,recently voted America’snumber one beach.

real estate maui style 27

28 real estate maui style

unique development. The first phase of 62 units is tobe built on the south side of the resort property withthe actual construction of Phase 1 expected to startin August of 2008, with completion by late 2009.

Hogan notes, “Today’s upscale traveler and thoseinterested in residences such as the Villas are not asconcerned about cost as they are in the value theyreceived for their money. Because the Villas are prox-imate to the newly remodeled Royal Lahaina Resorthotel, owners can take full advantage of the hotelservices, including spa and fitness center, pools,lounges, restaurants, and shops right on the property.

Even concierge, room and maid services are available,providing the best of both world’s—private residencewith all the amenities of a full-service resort hotel.”

Hogan believes many buyers are looking forvacation homes and retirement retreats on Maui.Others he says are looking at property here as aninvestment to pass along to their children. “For thesavvy investor, the Villas offer an exceptionally rareopportunity in Hawaii these days. The homeownercan actually hold title to the land, which acceleratesappreciation of the unit for sale at a later date. This‘fee-simple’ opportunity is an incredible incentive for

Maui Style ❘ LivingMaui

Situated within the astounding 27-acre beachfront Royal Lahaina Resort, the Villas at Royal Lahaina luxuriously re

real estate maui style 29

investors, he said. The Villas are to replace many of the 40-year old

wooden cottages that dot the resort property. Thecottages are made of wood and suffer from termitesand roof damage in some cases. Buyers will have theoption letting Royal Lahaina manage the Villas unitsfor rental income. However, most of the units areexpected to be second homes.

1962—A Legacy is Born

The Royal Lahaina Resort was the first property

developed on Ka’anapali Beach and has been visitedby generations of returning families. Located at thevery heart of one of Maui’s most popular destinations,the Royal Lahaina Resort occupies an exclusivequarter-mile stretch of beach contained in a naturalcul-de-sac created by the majestic Black Rock or Pu’uKeka’a, a place of such beauty and serenity thatHawaiian Royalty claimed it as their own.

A distinguishing feature of the Villas at RoyalLahaina is their Kama’aina architecture—an open, airyaesthetic that directly reflects their Maui style withexpansive family gathering areas and entertainmentareas, without sacrificing privacy.

The southern side of the resort is designed topromote rest and rejuvenation. A short stroll throughshaded gardens takes one to the hotel’s center ofrelaxation with a new spa and a well-equippedfitness club. Include a newly renovated elegantrestaurant, a plantation-style general store, and ahotel beach bar to watch the sunset and the whalesand it’s easy to see why guests of the hotel returnyear after year. Many to say ‘Aloha’ to the hotel staffmembers that have become their friends duringmany years of visits.

The Hogan Family Foundation

In addition to the many Hogan family businesses—including Pleasant Aircraft Leasing, which can makeGulfstream 200 and 400 private jet aircraft availablefor charter to fly guests to their Villa residence— thefamily also operates the Hogan Family Foundation.Established in 1998 by Ed and Lynn Hogan, themission of the Foundation is to “promote a greaterunderstanding of the importance of the entrepre-neurial spirit thorough the creation and operation ofeducational, civic-minded and humanitarian programsdesigned to encourage a more productive and con-tributory society.”

Since it’s founding the Foundation has investedapproximately $50 million in educational and charitableprograms. The Foundation’s contribution to educationhas funded entrepreneurial studies programs atGonzaga University in Spokane, Washington andChaminade University in Honolulu, Hawaii.

Humanitarian programs include the Hogan AngelFlight Program, assisting in travel arrangements forneedy medical patients, and “My Bag,” Children’sFoster Care Support Program. The Hogan FamilyFoundation has also made cultural contributionswith the building of Gardens of the World, a 4.5-acrecommunity park in Thousand Oaks. California,which features different types of plants foundaround the world.

In 2005, the Foundation built Rancho St. Francisin Hidden Valley, California, a 22-acre facility homeof 15 Hands Rescue Sanctuary, providing shelter forabandoned and abused horses. The facility also hosts

y recapture the spirit of traditional island living.

30 real estate maui style

the St. Francis Rangers Program, whichteaches underprivileged children thecare and riding of horses and participa-tion in equestrian show competitions.

The Foundation opened a secondranch in 2007; a 14-acres facility calledRancho Nuevo in the Santa Rosa Valley.There, the focus is on horse rescue andrehabilitation. Currently, both ranchescare for over 50 horses. Other animal-welfare programs operated by theFoundation include Lifeline 4 Paws andBig Paws 4 A Cause. Both provide med-ical assistance and adoption service forabandoned and abused dogs.

For the Hogan’s, the Foundation isa way to meet their desire to “give back”to the community and society as awhole as a gesture of gratitude for thesuccess they have enjoyed in their lives.

The Villas at Royal Lahaina carriesforward that desire to do the right thingand to continue the success of theHogan family as it transitions itself tocompete in the visitor industry of the21st century and brings forward a newgeneration of family leadership. REMS

Maui Style ❘ LivingMaui

Adjacent to the Royal Lahaina Resort is a 36 hole championship golf course with an additional three championship courses at theKapalua Resort, less than 6 miles away.

The Villas at Royal Lahaina kitchens include a gourmet chief’s island, granitecounter tops, Snaidero kitchen cabinetry, Sub-Zero refrigerator and undercounter wine refrigerator, among other features.

Gary G. Hogan, President, Royal Lahaina Development Group LLC (left) and Jack Hunn, Executive Vice President Design,Construction & Development stand next to an informational sign announcing the Villas at Royal Lahaina.

real estate maui style 31

Even though the Villas at Royal Lahaina lie in the heart of Maui’s most popular destination, they are seemingly world’s away.