the virtuous cicle of luxury brands
DESCRIPTION
In the luxury arena brads size is a majour catalyst for growthTRANSCRIPT
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The virtuous circle of Luxury brands
The bigger the brand the faster the growth, the faster the growth the bigger the brand
Mega Brand
Lower Retail Costs
Better Retail/ Wholesale Mix
Better Returns
Better Brand Deployment
FasterGrowth
Higher Ad SpendBetter
In-store TrafficConversion
Lower Ad Rates
Higher Return on PR
Better Retailopportunities