the voice of the employee
TRANSCRIPT
Kirsten DavidsonHead of Employer Brand
Glassdoor
“The balance of power has shifted from employer to employee, forcing business leaders to learn how to
build an organization that engages employeesas sensitive, passionate, creative contributors.”
Josh BersinPrincipal, FounderBersin by Deloitte
Top Drivers of Employee Engagement
Global Human Capital Trends 2014, Deloitte University Press
Meaningful Work Hands-On Management
Positive Work Environment
GrowthOpportunity
Trust inLeadership
AutonomyClear, transparent
goalsFlexible work environment
Training and support on the job
Mission and purpose
Select to fit CoachingHumanistic workplace
Facilitated talent mobility
Continuous investment in people
Small, empowered teams
Invest in management development
Culture of recognitionSelf-directed,
dynamic learningTransparency and
honesty
Time for slackModern performance
managementInclusive, diverse work environment
High-impact learning culture
Inspiration
Beat the Competition with Happier Employees
Glassdoor’s “Best Places to Work” list outperformed the S&P by 122%
Chamberlain, Andrew (2015). “Does Company Culture Pay Off? Analyzing Stock Performance of ‘Best Places to Work’ Companies,” online at glassdoor.com/research/.
Lowest rated companies underperform S&P by 29.5%
Three Reasons Why Reviews Matter
Help your company recruit great employees
Have your voice be heard
Help candidates prepare for job interviews
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Building In-House Brand Advocates
Edelman Trust Barometer, January 2015
Step 1: Create a User Profile or Sign-in
Step 2: Start Sharing
Add a company review, salary, interview review, benefit review or workplace photo
Note if you’re a current or former employee
Enter your Company name
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Follow the Community Guidelines
• Be authentic
•Help others make decisions about jobs at our company
• Stay balanced and tell us the positive and the negative
•Use aggressive language or profanity
• Reveal confidential information
• Post screenshots
How to Scale Your Efforts
Email Signature. Append HR and Recruiting team members’ details with a simple call to action like “Take a Tour!” or “Leave Company Feedback!”— often the smallest suggestions make all the difference.
How to Scale Your Efforts
Candidates. Close the loop with job seekers by actively soliciting feedback on the interview process: What worked? What didn’t? How can we improve?
How to Scale Your Efforts
New Hires. Point them to site pages and resourcesthat introduce your brand and tell your company story. After onboarding, ask new hires to submit reviews about their experience.
Turn Employees and Candidates Into FansShow You Care. Listen, ask for feedback and follow up on action items employees care about.
Be Authentic. Respond honestly to reviews on Glassdoor, acknowledging the positive and addressing constructive criticism with the employer perspective.
Hard-to-Fill Roles? Ask hiring managers to encourage their teams to leave reviews about your company.
Interview “A Players.” Ask what makes them stay on board. Play up your strengths as you develop company messaging.
C-Level Buy-In. Get management to endorse your engagement efforts.
Build Awareness to Recruit Top Talent
Do the Basics! Encourage employees to leave reviews on Glassdoor.
Get Personal. Meet one on one with every employee to show they matter; include them in developing the company mission.
Refer. Launch referral programs so your “A Players” can help you recruit more “A Players.”
Message. Ensure your company brand, message and company story is updated internally and externally across social channels.
Pump Up New Hires. Sell them on the company mission and the value of their work.
Close the Loop. Follow up after interviews by asking candidates to leave reviews about the experience.
How Feedback Helps Make Your Company Great
Ensures your salary and benefits are competitive
Improves your interview and hiring process
Makes your company culture the best
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Have Employees Continue to Share
Set reminders to leave their feedback on Glassdoor
Post photos that show off their culture and teams
Send feedback to improve their company
