the vuca company-book & workshop

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    Turbulence Has A New Word-VUCA

    VolatilityRate of Change

    UncertaintyUnclear about present situation and future outcomeComplexityMultiplicity of Key Decision Factors

    AmbiguityLack Of Clarity About Meaning Of An Event

    Understand Dynamics of VUCA Business Environment Where

    Slippage Will Be Frequent And Recovery Slow And Painful

    "Those who failed to navigate the rapid changes brought about

    in their marketplace did so not because not because they are not

    smart or aware, but because the speed of change is simply

    overwhelming them. Thomas Friedman-The World Is Flat

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    Evolution of VUCA

    US Military Engagements

    in Iraq and Afghanistan

    Todays Business EnvironmentIs No Different

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    As a business leader, youve noticed

    theres been volatility and change in yourworld.

    To survive in this NEW NORMAL,

    organizations must do thingsdifferently. Our goal with The VUCA

    Company book & workshop is to

    offer a PATH FORWARD and get you

    thinking about what you need to do,and where you should start.

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    A rapidly evolving, dynamic,chaotic, complex businessenvironment is the norm rather

    than the exception.

    Thats Not The Problem

    The fundamentals of business

    leadership and corporate strategy

    havent evolved at the same pace

    creating a gap between social

    behavior and business practices.

    Thats The

    Problem

    We are in a new world, using old tools

    Thomas Friedm an, The World is Flat

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    In VUCA World,

    To Embrace The Future

    Memorise The PastEspecial ly The Painful

    Evolve or get endangered

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    Everybody Fails

    Even Mahatma

    Gandhi failed in his

    First Satyagraha

    He reflected, learnt,

    changed strategy and

    succeeded

    spectacularly

    Our greatest glory is no t in never fall ing

    Bu t in r ising every t ime we fal lConfuc ius

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    Sound leaders understand the importance oflearning from failures

    It turned out that getting fired from Apple was the best thing that could

    have ever happened to me, Stephen Jobs, Stanford 2005

    We have only ourselves to blame Satish Reddy, Dr Reddys, Forbes,

    2011 (Failure of German Acquisition)

    I need to blame myself, I am the leader of the side. I am the main culprit

    so of course I blame myself. M.S.Dhoni, Jan 2012 (after Australia

    debacle)

    .When I reached rock bottom, I could make a solid foundation.

    J.K.Rowlings Author of Harry Potter Series.

    . failure in attaining Samarkand was the greatest gift Allah bestowed

    me.. Moghul Emperor Babur in Baburnama I have made my share of business mistakes, but every failure

    contains the seeds of your next success. Paul Allen (Microsoft

    Promoter)

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    Failures Are Intensely Pursued Today

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    Why Learn From Failure

    1. Knowledge & Skill Developmentis Not Enough. In VUCA world

    skills are growing obsolete as

    quickly as their organizations

    change

    2. Resilience & Adaptability Are

    Key Competencies.

    1. To institutionalize learning from

    failure in your organization

    Failure is the opportunity to begin again, more intelligently.

    Henry Ford

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    Companies Are Dying Faster

    Standard & Poor

    Every Success Sows The Seeds Of Its Own Destruction

    R. Gopalkrishnan, Director Tata Sons

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    Is Your Organisation VUCA Ready?

    Read The Book

    Join The Workshop

    So give me a turbulent world as opposed to a

    quiet world and I will take the turbulent one.

    Andrew Grove

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    The Book

    The VUCA Company

    { Volatility Uncertainty Complexity Ambiguity}

    The VUCA Company authored by Suhayl Abidi, a

    30 years industry veteran and Dr. Manoj Joshi, Professor of Strategy,

    is a study of 12 Indian companies which did not succeed in the VUCA

    environment and offers common causes of failure and suggests theroadmap for avoiding or recovering from failure.

    Foreword by Shikha Sharma, CEO, Axis Bank

    To be published by

    Jaico Publishing House

    Early 2015

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    Authors of

    The VUCA Company

    Suhayl Abidi

    A practitioner of Organisational Learning & Knowledge Management.

    An MBA from FMS Delhi and PG Diploma in Information Management

    from Leeds Polytechnic, UK, he has, for 25 years worked for

    organisations such as Penguin Publishing, The British Council, Saudi

    Ports Authority, Reliance Industries, Essar and Piramal Healthcare inthe Information & organisation learning domain. He has written a

    number of articles in leading business papers and magazines.

    Dr. Manoj Joshi, PhD

    Dr Manoj Joshi, PhD (Strategy), Fellow Institutions of Engineers India,

    is a Professor-Strategy, Entrepreneurship and Innovation, AmityBusiness School with nearly 30 publications in international journals.

    He is the Asia Editor for International Journal of Entrepreneurship and

    Innovation; Regional Editor India, Journal of Family Business

    Management and editorial board member on a dozen international

    journals.

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    From The Foreword Of

    The VUCA Company

    This book is a must read for management practitioners, students,

    aspiring leaders and all those who believe in continuously

    sharpening their skills to meet the challenges in a rapidly changing

    and uncertain environment.

    Shikha Sharma

    MD and CEO

    Axis Bank

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    Praise for The VUCA Company

    an interesting book and a comprehensive guideline for those who look for amore realistic business environment in which companies operate. I highly

    recommend this book to students, scholars, policy makers, entrepreneurs and

    business persons who strive to succeed and to be as effective and efficient as

    possible in this "VUCA world"!

    Aidin Salamzadeh, Editor-in-Chief, Journal of Entrepreneurship, Business and

    Economics (Canada)

    The title is very apt in the current scenario of globalization, fast changing technology

    disruption, willingness to adopt non conventional business models and re-imaginatio

    of digital world.The caselets chosen are very appropriate and will help understand th

    concept in a localized context.

    Arvind Kumar, Delivery Head, Tata Consultancy Services

    The book provides some useful lessons drawn from failures in an

    increasingly complex world. A recommended read for those who wish to

    navigate successfully in the troubled waters of corporate uncertainty.

    Dr. Himanshu Rai, Chairperson, MDP, IIM-Lucknow

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    Praise for The VUCA Company

    "Ours is an age of innovation and rapid transformation. The VUCA Company offersan important set of insights and ideas to make this transformation viable. Building

    on an incredibly large body of research and professional experience, the authors

    masterfully inspire our creativity and need for discovery. I compliment the authors

    on a job very well done."

    Shaker A. Zahra, Professor & Department Chair, Robert E. Buuck Chair of

    Entrepreneurship,Carlson School of Management, University of Minnesota

    This book is a major contribution - a game changer. It is worth every rupee.

    Buy it and learn

    Dr Gerard McElwee, Professor of Entrepreneurship, Sheffield Business School

    Editor: International Journal of Entrepreneurship and Innovation

    The lessons from this book will be of great significance for the developmentof Indias management and organizations. This is an extremely timely book.

    Michael Gibbs, Faculty Director, Executive MBA Program, Clinical

    Professor of Economics, The Univ. of Chicago Booth School of Business

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    Praise for The VUCA Company

    This book addresses a powerful issue that spans a wide spectrum of debate andoffers blended strengths. All and all, an excellent volume with the right balance in

    the correct context.

    Sandip Anand, Associate Professor at Xavier Institute of Management

    " I am delighted to go through the initial manuscript of the book- "The VUCA

    Company". The book provides insight as to how organizations could face thechallenges of VUCA and continuously move on endless journey of excellence.

    C V Singh, Enterprise Excellence Consultants, Ex Vice President, Tata Motors.

    "This is a fascinating book on a long-overdue topic. Without understanding

    failures we can never truly understand long-term success. It is clear that past

    models of business success are outmoded in today's environment, and this

    book should inspire much thought and - more importantly - action."

    Prof.Nick Lee: Professor of Sales and Management Science, Loughborough

    University and Editor in Chief: European Journal of Marketing

    and many others

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    The VUCA Company WorkshopDeveloping Resilience & Adaptability

    in The VUCA WorldA Works hop Der ived From the Boo kThe VUCA Company

    Suhayl AbidiIn Collaboration With

    Len DCosta& Murali Aiyer

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    Only Workshop Of Its Kind in India

    Indian Case studies developed

    in-house Exercises Developed In-house

    Multi-media Video Clips

    Interactive

    Pre Workshop Reading

    Pre Workshop Exercise

    Evolve Insights & Tools To Increase Employability of People

    and Longevity of Organisations

    The illiterate of the 21s tcentury wi l l not be those who cannot read

    and w rite, bu t thos e who canno t learn, unlearn, and relearn.

    Alv in Toff ler

    The program will be especially useful to

    Business Leaders, Unit/ DepartmentHeads, Executives across functions in any

    organisation, SMEs and

    Entrepreneurs responsible for delivery of

    results.

    It is also useful to people from all walks of

    life including academics whoinculcate Resilience among students to

    handle setbacks, failures and build

    an understanding about what could

    sabotage success.

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    Workshop Facilitators

    Suhayl Abidi

    Len DCosta

    An XLRI alumnus, 35 years of corporate experience. Former Vice

    President HR for the Taj group of Hotels and Former President

    Corporate Development and HRPiramal group Currently Non

    Executive Chairman of a Cement company He is a leading HR

    consultant, a change leader and facilitator for Leadership Grid, Service

    Excellence and CEO coach and Mentor

    Murali Aiyer

    Business Graduate and alumnus of Oberoi School of Learning and

    Development Former Director of HR for Crisil Limiteda

    Standard and Poors company and Former Director of Training

    Carlson Hospitality HR domain expert in Retail, Hospitality, Finance,

    Real Estate and Manufacturing sectors

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    You Might Travel The World Seeking The BestTeacher, Only to Discover That it is

    "Good Judgement Comes From Experience,

    Experience Comes From Bad Judgment Einstein

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    We Need to Learn From Failures TodayMore Than Ever

    VUCA Environment is here to stay and

    will only increase in intensity

    You may model, manage or mitigate

    aspects of risk

    But you MUST prepare for uncertainty!

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    To know more about the bookThe VUCA Company

    And

    Our Workshops

    Contact

    Suhayl Abidi

    Mob: +9193240 53831

    Email: [email protected]

    www.vucacompany.com

    mailto:[email protected]:[email protected]